Nowadays, generation Z young people have gradually become the main force in the consumer market. According to the Insight Report of Generation Z in 2022 released by QuestMobile, the generation Z in China has reached 342 million, and their consumption power and willingness are rising.

Different from the older generation, young people of generation Z pay attention to experience in consumption, in order to please themselves and follow the trend. Now, live house, board games, secret rooms, script killing, BJD dolls, Meta Universe and Cyberpunk, games and social ways unheard of by the older generation, are being played by young people of generation Z. ..

In buying a car, they hold the same consumption attitude, hoping to choose a car that can "play" and break the boundaries of life, which can not only express their personalized attitude, but also enjoy a more free and diversified lifestyle.

Although there are many new cars to choose from in the SUV market, they are often seriously homogenized. Major automobile brands are shouting the slogan of "youth and sports", but many times, superficial fashion and sports have not cut the travel needs of young people.

This time, the most "fun" dynamic SUV came, which is ZR-V in e:HEV. On February 20th, ZR-V was officially listed in e:HEV. The new car originated from Honda Architecture's brand-new architecture platform, which has been upgraded in appearance, intelligence and power, deeply touching the ideal life that young people want.

Reject mediocrity and "play" with dynamic charm. For those Z generations who don't like to be defined, the car is not only a means of transportation, but also a self-expression of life attitude. The mediocre design of the doctrine of the mean is difficult to enter the hearts of young people. For them, they prefer personalized and unrepeatable sports SUV models.

In design, ZR-V breaks the tradition and shows its unique charm in e:HEV. The front face of the new car adopts a vertical air intake grille, which is simple and powerful. Sharp headlights on both sides, exquisite front surround, more recognizable front face, and "appearance" with a different new attitude.

The side lines of the car body are very streamlined, and more fashionable sports elements are added, such as blackened aluminum alloy wheels, sports double exhaust pipes and bright black rearview mirrors. With the exclusive color matching of the blue body of the hybrid model, it is sporty and fashionable, which makes the young people who pursue the trend shine at the moment and easily earn the return rate when running on the street.

The key word of the interior is exquisiteness. The interior of the new car uses a large number of high-gloss soft materials of glass bead paint pioneered by the same level, which feels delicate and emits pearlescent colors under the sunlight. At the same time, the car also uses exquisite craftsmanship, such as the central saddle armrest, leather punching, splicing design, embroidery and dynamic corrugated board, which reflects the unique ingenuity of Guangqi Honda everywhere.

Of course, this is not enough. Wide space is also an important element that young people pay special attention to. Honda is known as the "space magician", which can make the interior space magical and changeable, and meet the needs of life. ZR-V has more than 20 storage compartments on the e:HEV model, ranging from the owner's luggage backpack to the ladies' cosmetic bag and high heels.

The seating space is very strong. The new car is 4568/1840/1621mm in length and height, and the wheelbase is 2655 mm Even a "big guy" with a height of 1.78 m and 180 kg will not feel embarrassed when sitting in the car. Moreover, the rear seats can be completely laid down, creating a flat space. Young people who are tired of playing can lie flat in the car, and they can also pack tents, stoves, seats and other items needed for camping. In a word, the space setting of ZR-V in e:HEV can meet the diverse needs of young people and make life more interesting.

The super-brain's "gameplay" turned to intelligent life. As a "companion" of young people, ZR-V has a unique sports style and interesting soul in e:HEV. It is reported that the new car is equipped with the same "super brain", which brings young people a different intelligent life.

This time, Guangqi Honda equipped the new car with a powerful Honda CONNECT3.0 intelligent guidance interconnection. This system is scientific and practical, and the voice assistant can recognize the 1000+ instruction, and even have a conversation according to the semantics. Navigation operation, page operation, music playing, air conditioning temperature adjustment and window lifting can all be controlled by voice, which can be used to the maximum extent.

And the system can link "people, cars and life". On the way home, the owner can turn on the air conditioner and water heater at home through the car home interconnection system, and then go into the house to take a hot bath to relax himself. Car owners can also set the air conditioning temperature at home in advance through the remote control system of the mobile phone APP key to prevent the car from getting hot in winter.

HUD heads-up displays on high-end models are also in place, and information such as speed, navigation and driver assistance system can be reflected on the screen. Moreover, the ZR-V in e:HEV is also equipped with 10 color ambient light, which is matched with 12 BOSE luxury audio. Ambient lights will switch colors and brightness intelligently according to the change of music melody, just like being in a moving concert hall.

In addition, the famous Honda SENSING safety extrasensory system has also been equipped on new cars. The system is equipped with a rare front wide-angle camera at the same level, and there are nine auxiliary functions. With the help of MVCS 360° panoramic image system, the system can clearly detect the situation around the new car. He is like an "old driver", helping young people drive safely. No matter the morning and evening rush hours or complex road conditions, he can easily cope with and solve the problem of driving control. In terms of passive safety, ZR-V is not sloppy in e:HEV. 10 airbag is definitely the top of this joint venture model. With the all-round strengthening of the body structure, the proportion of high-strength steel is as high as 49%, achieving higher torsional stiffness and bending stiffness, and the upper limit of vehicle handling is also greatly improved. This level of safety is even seen in entry-level luxury models, and it is not virtual in comparison.

Mix out "play" in the mountains and seas with boiling blood and pursue freedom. Without hardcore inner strength, it is difficult to walk with young people all the way. Nowadays, many SUV models of the same level are handsome in appearance, with a new style of street bombing, but without a strong "core". Step on the accelerator deeply and young people will know that it can't carry the distance they want.

ZR-V is what it looks like in e:HEV. The new car is equipped with Honda's fourth-generation i-MMD hybrid system. The system is equipped with a new 2.0L Atkinson direct injection engine, and the thermal efficiency reaches 4 1%. At the same time, the electronic control system and power battery are upgraded to further optimize performance and efficiency. Different from the ordinary hybrid system, this system is built by combining Honda F 1 track's racing experience for many years, and the sports gene is innate, which can give consideration to driving pleasure and fuel economy.

Don't believe me, you put ZR-V on e:HEV and put it down. Under the super electronic control of the new PCU and IPU, this power system has a strong, fast and linear speed increase, and the city is like a tram, stable and quiet.

If young people want to feel the speed and passion, they should step on the accelerator deeply. Under the action of 315n m powerful torque drive motor, the power performance is comparable to that of 3.0L V6 engine, and the surging power comes quickly. Moreover, the engine sound is closely related to the acceleration G value, which directly ignites the driving enthusiasm of young people.

The high viewpoint design and low center of gravity brought by the new architecture of Honda Architecture provide young people with flexible and sporty driving pleasure. Coupled with the lightweight and high-rigidity aluminum alloy subframe commonly used in luxury cars, young people can enjoy a more advanced driving texture.

In addition, with the VGR variable steering ratio system, the new car has the smallest turning radius of 5.2 meters in its class, which further strengthens the "easy-to-drive" driving and handling characteristics of the model, and the precise and solid handling once again highlights the excellent sports performance of the new car. Young people can enjoy driving ZR-V at e:HEV.

Ghost fight point of view: Guangqi Honda has always been one of the car brands that can best understand the needs of domestic consumers. Over the years, explosions have continued. ZR-V in e:HEV is an upgrade of Guangqi Honda's insight into the new needs of young people. The new car has been fully upgraded in product strength, and it has "played" more tricks with young people and enjoyed a wonderful life.

This article comes from the author of Easy Car, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.