In order to implement the Implementation Opinions on Promoting Global Tourism Development and Accelerating the Construction of a Strong Tourism Province (No.2019) 41), Notice on Several Policies for Promoting Global Tourism Development and Accelerating the Construction of a Strong Tourism Province (No.201917), and On Cultivating Tourism Industry, 7) No.26) and "Implementation Opinions on Promoting Global Tourism Development and Accelerating the Construction of a Strong Tourism City" (Zheng Xuan [2019] No.27) According to the "Jingde County People's Government of the Sino-German County Committee on Comprehensively Promoting Global Tourism in Ecological Counties,

I. General requirements

(1) guiding ideology. Guided by Xi Jinping's Socialism with Chinese characteristics Thought in the New Era, fully implement the spirit of the 19th National Congress of the Communist Party of China and the spirit of General Secretary Xi Jinping's important speech on inspecting Anhui, adhere to the new development concept, implement the general requirements of the five development action plans, and accelerate the improvement of the global tourism public service system with the focus on the construction of the international cultural tourism demonstration zone in southern Anhui and the establishment of the national global tourism demonstration zone in accordance with the working idea of "one body and two wings". Comprehensively optimize the structure of global tourism products, strive to cultivate tourism into a strategic pillar industry of the national economy, and provide strong support for entering a high-speed era, building a healthy and benign society, winning a well-off society in an all-round way, and building a modern and beautiful five virtues.

(2) Main objectives. According to the overall planning of Jingde County's global tourism development, we will make every effort to promote the transformation of tourism from ticket economy to industrial economy, from sightseeing products to sightseeing, leisure, health and holiday, from regional famous brands to domestic famous brands, from quantitative growth to quality and efficiency, and solidly promote the construction of a strong county for cultural tourism. By 2022, the annual reception volume of domestic and foreign tourists will exceed 7.2 million, and the total tourism revenue will exceed 3.5 billion yuan, which will have a great impact on the economy and tourism.

Second, the main task

Focus on the implementation of four major engineering initiatives, such as "boutique building, project construction, four-level co-construction and two-wing cooperation".

(A) "five batches" of quality construction projects

1, target task. Adhere to the goal of building brands and improving quality, and improve the quality of scenic spots, routes, formats, commodities and enterprises in five major areas. By 2022, a number of tourist attractions, boutique routes, emerging formats, specialty goods and leading enterprises will be built.

2. Implementation content. Boutique scenic spots: promote Jingmian Ancient Road to strive for 4a, Xuanyan Cultural Park and Majiaxi Forest Park to strive for 3a, support Youran Valley to strive for a provincial-level tourist resort, continue to improve the quality of scenic spots, focus on improving the infrastructure of scenic spots, enrich the sightseeing content of scenic spots and improve the service level of scenic spots. Boutique routes: Continue to build the most beautiful high-speed rail romantic tour, the exploration tour of Sichuan-Tibet line in southern Anhui, the leisure tour of international slow city, the tasting tour of Four Treasures of the Study, the crossing tour of the ancient road station, the weekend lung washing tour of the provincial capital and other boutique routes. Emerging formats: Promote the integrated development of tourism and other industries according to the working ideas of "tourism+"and "+tourism". Focus on the construction of Xuanyan Cultural Park Research Base, Jing Yao Ancient Road Sports Base, Majiaxi Forest Health Base and Ganoderma lucidum Health Tourism Base, and actively promote the construction of provincial famous tourist towns, provincial sports characteristic towns and provincial famous red tourist towns. Accelerate the development and upgrading of the hotel industry, promote the high-quality residential group of Lixue Village in Yucun, promote the upgrading of rural tourism, and effectively revitalize state-owned assets. Characteristic commodities: Encourage the research and development of Xuanyan, Huimo, Ganoderma lucidum, wooden movable type and their derivatives, develop a number of theoretical, cultural and creative tourist commodities of slow city and "two mountains", speed up the construction of characteristic tourist blocks and franchise stores such as Wenmiao Water Street, actively carry out the publicity and promotion of characteristic tourist commodities, and make our county's tourism commodity brand bigger and stronger. Leading enterprises: actively cultivate leading enterprises that have passed iso quality and environmental management system certification, established advanced modern enterprise management system and tourism service standard system, and are in line with international rules. County state-owned enterprises should strengthen joint ventures, attract investment and financing, and support tourism enterprises to cultivate leading enterprises by using financing tools such as directional financing, financial leasing, trust and project loans. (Responsible units: County Cultural Tourism Bureau, County Development and Reform Commission, County Finance Bureau, County Education and Sports Bureau, County Natural Resources Planning Bureau, County Transportation Bureau, County Agriculture and Water Bureau, County Science and Technology Commerce Bureau, County Health and Wellness Committee, County Forestry Bureau, County Huangshan East Line Management Committee, County Tourism Company, etc. Town People's Government)

(2) Construction projects of key tourism projects

1, target task. Focus on arranging new key cultural tourism projects. By 2022, the ice and snow cultural tourism city project will be completed and become an influential project. Efforts will be made to build a scenic spot of Confucian Temple Water Street, improve the level of greening and lighting, environmental improvement and sign system construction in Confucian Temple Water Street, transform the courtyards of old counties, and improve the quality of slow life and the overall level of the international slow city cultural core area. Build a number of large-scale, high-level and good-quality tourism projects.

2. Implementation content. Around four aspects: integrating the surrounding resources, supporting the construction of tourist routes, promoting the adjustment and development of tourism product structure, and radiating regional tourism, we plan the tourism boutique scenic spot project and the tourism six-element product project. Constantly improve the key cultural tourism project library, implement the declaration system and dynamic management, and select and recommend high-quality projects from the county's key cultural tourism project library every year and submit them to the provincial key project library. At the same time, strengthen the guidance, support and service of key cultural tourism projects in the county. For projects that fail to achieve the construction objectives and tasks on schedule, the exit mechanism shall be implemented and notified. (Responsible units: county cultural tourism bureau, county development and reform commission, county finance bureau, county natural resources planning bureau, county tourism company, etc. Town People's Government)

(3) Four-level co-construction project of global tourism

1, target task. Actively strive for a national global tourism demonstration zone, organically combine global tourism with rural revitalization, urbanization construction and tourism demonstration base construction, identify a number of towns, villages and spots, integrate policies and funds from all levels and departments to give key support and cultivation, and set a benchmark for global tourism development. By 2022, we will strive to become a national global tourism demonstration zone and a provincial-level cultural tourism county, Jingyang Town and Bai Di Town will strive to become famous provincial-level characteristic tourism towns, Jiangcun Village, Luxi Village, Zhuwang Village and Sanfeng Village will strive to become provincial-level characteristic tourism villages, and Gu, Aiyue House Parent-child Park and Jingyu Ecological Park will strive to become provincial-level leisure tourism demonstration points.

2. Implementation content. In accordance with the "four-level co-construction" standard of the province's global tourism, we will strengthen the guidance to the founding units and actively strive for provincial cultural tourism counties, provincial characteristic tourism towns, provincial characteristic tourism villages and provincial leisure tourism demonstration sites. Incline to poor villages in the arrangement of related projects to help rural revitalization and poverty alleviation. The county government and the town people's government are responsible for creating the declaration. (Responsible units: County Cultural Tourism Bureau, County Poverty Alleviation and Development Bureau, etc. Township People's Government)

(D) Marketing and supervision services two-wing collaborative projects

1, target task. Conscientiously implement the "Action Plan for Jingde County to Implement the Outline of the Yangtze River Delta Regional Integration Development Plan", innovate the tourism marketing model, adhere to the concepts of systematic marketing and comprehensive marketing, continue to build a world-class cultural tourism brand in an international slow city and a national cultural tourism brand based on the "two mountains" theory, and further enhance Jingde's popularity and reputation. Strengthen tourism supervision services, adhere to the "two-handed grasp" and "two-handed hard" of software and hardware, and create a good tourism environment. Strengthen tourism management according to law, innovate management system, improve governance efficiency and service quality, form a comprehensive industrial situation, and build a tourism market supervision system under the global tourism development model.

2. Implementation content. Under the unified arrangement of the municipal cultural and tourism authorities, we will continue to implement the "1+n" marketing strategy to consolidate the promotion of our county's city brand image in CCTV. Make good use of Weibo, Tik Tok, Big V, Travel Guide and other new media and new ways to upgrade the smart tourism platform. Vigorously promote festival marketing, and continue to carry out activities such as the Walking Race on the Ancient Cotton Road, the Lingzhi Cultural Tourism Festival and the Xuanyan Cultural Tourism Festival. Organize and carry out a series of marketing activities of "Four Seasons for Virtue". Continue to carry out self-driving tourism marketing propaganda represented by "Southern Anhui Sichuan-Tibet Line" and vigorously carry out high-speed rail tourism marketing. We will continue to deepen regional exchanges and cooperation, promote tourism integration in the Yangtze River Delta and g60 urban agglomerations, and actively carry out regional cooperation with huangshan district. Implement the group incentive policy and further optimize the marketing policy. Accelerate the integration of law enforcement functions and law enforcement teams in the cultural tourism market, strengthen the construction of tourism safety and emergency teams, establish working mechanisms such as dynamic analysis, prediction and early warning, on-site supervision and emergency response in tourist attractions, increase tourism safety information collection, information sharing and inter-departmental communication, do a good job in safety prevention, and strive to improve the emergency response capability of tourism safety. Implement the "Guidelines for Holiday Tourism Work" to further standardize the holiday tourism work in our county. Comprehensively promote the implementation of industry standards and guide tourism enterprises to learn and apply standards. Create a number of civilized tourism volunteer service demonstration areas, demonstration units and civilized tourism volunteer service stations. Continue to carry out tourism integrity day activities and regularly publish the "red and black list" of tourism integrity. Increase the role of the national tourism supervision service platform in industry supervision, and realize the full coverage of information such as travel agencies, electronic contracts, tourism teams and electronic tour guide cards. Do a good job in 1230 1 and 12345 tourism services and complaint handling. (Responsible units: county cultural tourism bureau, county public security bureau, county transportation bureau, county science and technology business letter bureau, county emergency bureau, county market supervision bureau, county civilization office, county media center, county tourism company, etc. Town People's Government)

Third, safeguard measures.

(1) Strengthen organizational leadership. The secretariat of the county-wide tourism leading group will promote the development of global tourism as a whole. Towns should strengthen the main responsibility, establish and improve the corresponding organization and coordination mechanism, and do a good job in planning implementation, policy implementation and strength guarantee. The member units of the leading group should earnestly perform their duties, refine the annual targets and cooperate closely. Strengthen the overall coordination of global tourism planning, and incorporate tourism development as an important content into economic and social development planning, urban and rural construction, land use, infrastructure construction, ecological environment protection, forestry development and other related planning. Further improve the tourism planning system and establish a planning evaluation and implementation supervision mechanism. (Responsible units: member units of the global tourism leading group and people's governments of towns)

(2) Strengthen infrastructure construction. Accelerate the improvement of the global tourism public service system, promote the construction of tourist service centers (service points) in tourist stations, key scenic spots and rural tourism gathering areas, and build "counties and towns"? -tourist spots "three-level tourism distribution system. Support scenic spots, rural tourism gathering areas and tourist towns to speed up the construction of infrastructure such as tourist toilets, parking lots, self-driving camps, viewing platforms, smart tourism and signs. Effectively build the Jinghe service area of Wuhu-Huanghua Expressway into a compound service place integrating transportation, tourism, ecology and other services. Actively promote the construction of baixing road. Highlight the construction of tourism supporting facilities in the Jingde section of the "Southern Anhui Sichuan-Tibet Line" to improve the reception capacity and level of tourists. (Responsible units: county cultural tourism bureau, county development and reform commission, county transportation bureau, county tourism company, etc. People's governments of towns)

(3) Strengthen financial support. The county-level finance arranges a special budget of not less than 10 million yuan every year. The town government should increase financial support for the development of tourism and support the construction of public service facilities for tourism in the whole region. For cultural tourism projects with fixed assets investment of US$ 65.438+million (foreign-funded projects) or more than RMB 654.38+billion, from the date of production, the local retained part of value-added tax and enterprise income tax will be fully subsidized in the first three years, and the subsidy will be halved in the next three years;

For major tourism projects with an investment of more than 500 million yuan, "one thing, one discussion" will be implemented. For small-scale low-profit tourism service enterprises whose annual taxable income is less than 6,543,800 yuan (inclusive), their income is included in the taxable income at a reduced rate of 25%, and corporate income tax is paid at a reduced rate of 20%. If the annual taxable income exceeds 6,543,800 yuan but does not exceed 3 million yuan, it will be included in the taxable income at a reduced rate of 50%, and enterprise income tax will be paid at a reduced rate of 20%. If there is no tax violation in that year, the county finance will reward scenic tourism enterprises and hotels with more than three stars in a certain proportion. Strengthen cooperation between banks and tourists and guide banking financial institutions to support the construction of key tourism projects. Support qualified tourism enterprises to enter the capital market through listing, stock issuance and bond financing. Continue to play the role of global tourism credit guarantee. (Responsible units: County Cultural Tourism Bureau, County Development and Reform Commission, County Finance Bureau, County Ecological Environment Branch, County Housing and Construction Bureau, County Transportation Bureau, County Agriculture and Water Bureau, County Forestry Bureau, County Finance Office, County Taxation Bureau, County Tourism Company, County Guarantee Company, etc. )

(4) Strengthen land use security. Further strengthen the protection of tourist land. Tourism land belongs to permanent facilities construction land, which shall be managed according to law;

Belonging to natural landscape land and land for agriculture, animal husbandry, fishery, planting and aquaculture, it will not be collected (recovered) and used, and will be managed according to the current use. Give priority to key tourism projects, new tourism format projects, scenic spot upgrading projects and highway construction projects in Tongjing District, and timely arrange construction land planning indicators. We will encourage the construction of tourism projects by carrying out pilot projects on the increase or decrease of urban and rural construction land and the reclamation and utilization of industrial and mining wasteland. Land for major tourism projects introduced in accordance with the principle of "one thing, one discussion" shall be provided according to the prescribed procedures. Conscientiously implement the Implementation Opinions of Xuancheng Municipal People's Government Office on Printing and Distributing the Planning and Management of Construction Land in Xuancheng Non-concentrated Construction Area (Trial) (Zheng Xuan Office Secret [2065438+09] No.42), encourage and guide village collectives and farmers to make full use of existing resources such as idle collective construction land and houses, and carry out leisure-related services such as homestays, restaurants and farmhouses. Rural collective economic organizations can set up tourist reception service enterprises such as homestays, farmhouses and parking lots. With the social capital of other units and individuals through the use of collective construction land for self-management or the right to use the land to become a shareholder or joint venture. Urban and rural residents can use their own houses to engage in tourism operations such as homestays according to law. Under the premise of not changing the land subject and planning conditions, if the market subject uses old factories and warehouses to provide tourism and leisure services that meet the needs of global tourism development, it can implement the transitional policy of continuing to use the land according to the original use and land ownership type within five years. (Responsible units: County Natural Resources Planning Bureau, County Cultural Tourism Bureau, and people's governments of towns)

(5) Strengthen talent protection. In-depth implementation of the strategy of "strengthening tourism through talents and promoting tourism through science and education", launching the action of "gathering tourism talents", strengthening the construction of cultural tourism talents, and encouraging the introduction of planning, planning, art, management and other professionals through flexible ways such as exchange attachment, short-term part-time job, project cooperation and expert think tank. Strengthen school-enterprise cooperation, strengthen the construction of tourism talent base, and establish a hierarchical and graded training mechanism through exchanges and studies inside and outside the county, holding special training seminars, and organizing industry rotation training. Promote the reform of tour guide management system, establish a team of tour guides and interpreters, strengthen tour guide business training, and organize tour guide skill competitions. (Responsible units: Organization Department of County Party Committee, County Bureau of Science, Technology and Commerce, County Education and Sports Bureau, County People's Social Security Bureau, County Cultural Tourism Bureau, etc. )

(6) increase incentives. Fully implement the "Several Policies on Promoting Global Tourism Development and Accelerating the Construction of a Strong Tourism Province" (Anhui Zhengban [2065 438] 17) and the "Opinions on Cultivating Tourism into an Important Pillar Industry" (Fa Xuan [2065 438+07]26). Give a one-time reward of 300,000 yuan and 200,000 yuan to the newly created national and provincial tourist resorts respectively;

One-time awards of 6,543.8+0,000 yuan, 200,000 yuan and 6,543.8+0,000 yuan will be given to the newly created national scenic spots of 5a, 4a and 3a respectively. One-time awards of 654.38+10,000 yuan, 654.38+10,000 yuan, and 50,000 yuan will be given to the newly created provincial-level tourist towns (excellent tourist towns in the province), tourist villages (demonstration villages of rural tourism in provinces and cities) and leisure tourism demonstration sites respectively. One-time rewards of 300,000 yuan, 200,000 yuan and 50,000 yuan will be given to newly-built five-star, four-star and three-star tourist hotels respectively. Give a one-time reward of 50 thousand yuan to the new tourist toilet. The participation expenses of cultural tourism promotion activities outside the province, within the province and within the city organized by the provincial, municipal and county cultural tourism authorities will be given a one-time reward of 3,000 yuan, 2,000 yuan, 65,438 yuan and 0,000 yuan respectively.

For the incentive policies in 20 17 and 20 18, please refer to the Notice on Further Opening to Promote Development (Trial) (J.F. [20 12] 18) and the Implementation Opinions on Further Accelerating the Development of Rural Tourism (Zhengban [20650]

(7) Strengthen assessment and incentives. Establish and improve the supervision, inspection and assessment mechanism to accelerate the development of county tourism, and incorporate tourism development into the performance appraisal of target management of relevant units in towns and counties. The assessment result is an important content to evaluate the work performance of the party and government leading bodies and leading cadres. (Responsible units: county government supervision office, county target office, county cultural tourism bureau, etc. Township People's Government)

The reward and compensation policies in this policy cannot be enjoyed repeatedly with other reward and compensation policies. This policy shall be implemented as of the date when the document is issued.