2. Competitor analysis: profit model analysis. Online market and offline market analysis, how the opponent makes a profit, whether it is membership service fee or sales profit, investment dividend, etc. Analysis of promotion methods. The opponent's main propaganda methods, advertisements, and means to promote and contact customers, exhibitions or websites from the media community. What is the nature of competitors, foreign companies, state-owned enterprises and joint ventures? Scale, corporate culture. What are the main products, brands, product structures and distribution channels of competitors? Analysis of competitors' market segments. What are the main target customers, sales slogans and service concepts; In addition, for the main target competitors, we should also analyze their team structure, * * * style, sales scale and corporate culture, observe the movements and promotion methods of opponents at any time, and keep two or three crisis response plans at hand.