(A) Emotion
Pay attention to emotional significance when giving gifts. As a symbol of friendship, the significance of a gift lies not in the gift itself, but in the friendly feelings conveyed by the gift. This is the basic idea of giving gifts. The so-called "a thousand miles to send goose feathers, courtesy is light and affection is heavy." Friendship is priceless, and friendship cannot be measured by money. "After three months of war, a letter from home is worth a ton of gold." It also shows the value of "love", no exaggeration. Xiao Gan, a famous writer, visited a Chinese-American friend that year and specially brought some raw jujube stones. He deeply knows that the older a friend is in a foreign country, the more homesick he becomes. Send a few raw jujube stones from my hometown to let it take root, blossom and bear fruit in a foreign country. Sure enough, when the American friend saw those raw jujube stones, he was homesick. He holds jujube stones in his palm, which seems to be more valuable than pearl agate. So, when choosing a gift, don't forget the word "love". Small works of art, such as souvenirs, books, picture books, etc., which are inexpensive, memorable, artistic or loved by the recipients should be selected.
Choose the value of the gift "appropriately". Not value, the more expensive the gift, the deeper the feelings of the giver. Gifts should be suitable for the recipient's financial situation. China people have always had the custom of "reciprocity". If the recipient's financial ability is limited, when he receives an expensive gift, his psychological burden will definitely be greater than the joy when he receives the gift. Especially when you want the other person's things, expensive gifts will make people suspect of replacing bribes with gifts, which not only increases the psychological pressure of the other party to accept gifts, but also loses the meaning of balanced communication.
(2) originality
Giving gifts, like doing many other things, is the most taboo of "platitudes" and "one thousand people". When choosing gifts, we should carefully conceive and be ingenious, and strive for novelty, strangeness and uniqueness. This is the uniqueness of gifts. Giving people original gifts can often make them feel refreshed, excited and moved, because it is equivalent to "special love for special you". If this is the case, the giver will often be "grateful" in the other person's heart.
(3) Fashion
Gifts should reflect the fashion of the times. Nowadays people pursue the noble taste of life, and what kind of gift is good enough mostly depends on whether the gift conforms to the fashion of the times. Since the reform and opening up, with the improvement of people's living standards and the change of ideas, people's gifts to each other have also undergone qualitative changes and leaps, from economic and practical material gifts to elegant and fashionable spiritual gifts. The popularity of "spiritual gifts" has become a beautiful landscape in today's interpersonal communication. It includes:
Intelligent, such as newspapers, magazines, books, various teaching tapes, computer software, etc. ;
Entertainment, such as records, CDs, tickets for sports competitions, tickets for party exhibitions, etc. ;
Congratulations, such as flowers, holiday cards, various etiquette telegrams, etc.
(4) Adaptability to customs
When choosing gifts, especially for people who don't have deep contacts or foreigners, we should consciously make the gifts conform to the customs of the other place. In any case, we should resolutely avoid giving gifts to each other that are considered immoral to show our respect for the people we associate with. For example, in most parts of our country, the elderly are taboo about the clock pronounced "final", while lovers are disgusted with the umbrella pronounced "scattered". Alcohol is strictly prohibited in the Arab region. In the west, drugs should not be given away. Therefore, in foreign communication, we should make some necessary choices according to the habits and personal hobbies of different countries and regions. We can't ignore gifts, which is an important standard.
1972, President Nixon prepared to visit China, eager to find a gift that could represent the country. After hearing the news, Baoye Company of the United States took this opportunity to present President Nixon with a beautiful swan group porcelain treasure produced by the company. Because the English word China for porcelain also means "China", Nixon was overjoyed when he saw it, so he brought this porcelain treasure with double significance and high artistic value to China.
Second, the occasion of giving gifts.
In social interaction, people give different gifts on different occasions.
(1) expresses gratitude and respect.
When we accept help from others or an organization, we should express our gratitude. For example, the doctor has a wonderful hand to rejuvenate and cure your chronic illness for many years; An organization helps you solve the problem, and so on. At this time, in order to show rewriting and respect, you can consider sending a banner and writing praise on it.
(2) Congratulations on the celebration.
When friends and other organizations coincide with celebrations, such as the 20th anniversary of the company's establishment, they can send congratulatory plaques, calligraphy and paintings or inscriptions, which are elegant and unique and have appreciation and preservation value.
(3) Public relations gifts.
Gifts given in public relations activities should be consistent with the objectives of public relations activities, and the content of gifts should be consistent with the organizational image of gifts. For example, Santana car model presented by Shanghai Volkswagen Company and steel tape measure with tire shape carefully designed and developed by Shanghai Greater China Rubber Factory.
(4) Congratulations on opening.
The opening of a social organization is a good opportunity to promote itself and expand its influence. Generally speaking, we should take the opportunity to publicize it. Therefore, it coincides with the opening of relevant institutions, and it is necessary to send a congratulatory gift to show the main star and wishes. Generally, flowers and blue flowers are often selected, and the names of units or individuals are negotiated and congratulated and presented on the ribbon of the flower basket.
(5) It coincides with major festivals.
Festivals such as Spring Festival and New Year's Day are the peak season for giving gifts. The organization can send a small gift to the public and employees within the organization at an appropriate time to thank them for their concern and support for the organization's work, and hope to continue to get their help. Relatives and friends can also contact their feelings through festivals. At this time, you can also choose a suitable gift.
(6) Visiting hospitalized patients
Guests and company employees who are sick or have relatives and friends in hospital should visit and bring gifts. At present, the gift of visiting patients is constantly changing from "emphasizing material interests" to "emphasizing emotional appeals". What I used to send is nutrition and health care products, but now it has become fruit blue and bundles of flowers packed with various fruits. A professor was in hospital, and the students sent him a bunch of flowers, which were sandwiched in a gift card the size of a business card, which read:
Dear mentor:
The fragrance of flowers brings warm blessings. I wish you peace of mind and a speedy recovery.
A gift from your disciple.
Between the lines, it is full of care and affection between teachers and students.
(7) Invited to be a guest at home.
We are often invited to other people's homes or private family dinners. In return, you should bring some small gifts as a courtesy. Such as native products, small works of art, souvenirs, fruits and flowers. If you have children, you can send candy, toys and the like.
(8) Suffering from unexpected events.
It's hard to have smooth sailing in the world. When a family or organization encounters an emergency, it is best to send a gift in time to show concern, which can better reflect the friendship of the giver. For example, in case of fire, earthquake and other disasters, the other party will immediately send a letter or telegram to express condolences or send money to help.
Third, the etiquette of giving gifts.
(1) Carefully packed
Gifts given to others, especially on formal occasions, are generally carefully packaged before being given to each other. Gifts can be wrapped in special paper or put in special boxes, bottles, etc. Gift packaging is like wearing a coat, so that it can be formal and high-grade, and it will also make the recipient feel that he is highly valued.
(2) generosity
Give gifts on the spot, be generous and natural, generous and decent. Don't be as stingy and at a loss as what you have done. Generally, after meeting each other, you should give gifts to each other. At this time, you should get up and stand up, approach the recipient and hand the gift to the other party with both hands. Gifts should generally be given to the other party and should not be put down and taken away by the other party. If the gift is too big, it can be submitted with the help of others, but it is best for the giver to participate and lend a helping hand. If you give gifts to many people at the same time, it is best to give them to the elders first, then to the younger generation, then to the ladies, then to the men, and then to the superiors and subordinates in an orderly way.
(3) Explain carefully
When giving gifts in person, it should be supplemented by appropriate and serious instructions. First of all, you can explain why you give gifts. If it is a birthday present, you can say "Happy birthday to you". The second is to explain your attitude. When giving a gift, don't sell yourself short and say "I bought it temporarily, but I'm not prepared" and "I don't have anything good, so I'll make do with it", but explain your attitude realistically, such as "I carefully selected it for you" and "I'm sure you'll like it". The third is to explain the meaning of the gift. When giving a gift, it is essential to introduce the meaning of the gift and say a few more auspicious words. The fourth is to explain the purpose of the gift. For novel gifts, you can explain the purpose and purpose of the gift.