Let's have a look. When we go out, everyone will buy a glass of water to quench their thirst. When it comes to bottled water, there are only several big brands such as Nongfu Spring, Yibao, Baisui Mountain and Master Kong. Among them, Ipoh and Nongfu Spring are the best sellers, both of which are in 2 yuan, which makes them gain a firm foothold in the market.

However, compared with Ipoh, the sales volume of Nongfu Spring seems to be higher, which is also two yuan. Why is this happening? In addition to the well-known slogan of Nongfu Spring, Ipoh can't compare with it!

As we all know, Ipoh is pure water, that is, tap water is purified into drinkable water by water purification equipment. In the market, such water is everywhere, so it has no characteristics. Although it is only pure water, the sales of Ipoh should not be underestimated. Compared with Wahaha and Master Kong, Ipoh's sales are definitely ahead, mainly because Ipoh is more successful in marketing and takes the road of sports.

Ipoh is the designated sponsor of CBA league and the only designated drinking water for China table tennis team. Ipoh can be seen in many sports events, and its advertising investment is particularly good and deeply rooted in people's hearts. People think that since it is the water that athletes drink, it must be safe and secure!

When Nongfu Spring came, the contact advertisement seemed to be only "Nongfu Spring is a little sweet", but this sentence is worth a thousand words. Compared with Ipoh, Nongfu Spring is not pure water, but mountain spring water. Nongfu Spring has its own water intake bases all over the country, including Qiandao Lake in Zhejiang, Changbai Mountain in Jilin, Danjiangkou in Hubei, Lvwan Lake in Guangdong, Taibai Mountain in Shaanxi, Manas in Tianshan Mountain in Xinjiang and Emei Mountain in Sichuan.