Empirical judgment: all human needs are limited and can be met, and only the demand for health is endless. Qin Shihuang unified China, dominating ancient and modern times and the world. In Maslow's hierarchy of needs model, he has reached the highest level of self-realization, but he still insists on health and pursues the elixir of life. It can be seen that the health industry has never worried about the market. The alchemists who provided medicine-seeking services for Qin Shihuang would certainly get a huge return on investment if their products were not technical failures.
The health industry has nurtured many companies with a long history, such as Guangyuyuan and Tongrentang, as well as high-growth companies such as melatonin, as well as best-selling and profitable products such as calcium tablets and maca. Although I don't know where the next high-growth company and popular products are, there is always a great opportunity to aim at a healthy track, and if the growth space of this opportunity is compared in the whole industry, it must be in the first echelon.
Rational analysis: The superficial high-speed growth stage of China's social and economic trend has ended, and it will enter the middle-low speed growth stage. In the almost static overall economy, high growth opportunities can only come from structural transformation and technological innovation.
The health industry, which has been silent for a long time, is one of the most imaginative industries in structural transformation. Molecular biology, genetic engineering and biomedicine, as one of the most active frontier scientific and technological fields in modern times, will greatly promote the development of health industry in the future, and bring new understanding and wide application of aromatherapy and traditional Chinese medicine.
A large number of new products, new services and new demands will be born. With the arrival of aging and the extension of life expectancy, the demand of health industry will show explosive growth. In addition, the medical and health industry has always been a hot industry in the capital wave, and the health industry will certainly get a good return on investment in the spring of capital.
Intuitive perception: the marketability of commercial products and services is nothing more than the pursuit of two points, one is the extensive and continuous huge demand, and the other is that as long as the demand can be solved, it is easy to say how much it costs. The health industry completely occupies the above two points, and people's demand for health is everyone's and has always existed. People are willing to pay for health at all costs, and the pricing power of effective health care products is in the hands of suppliers.
Therefore, investing in the health industry is a high probability to win.
I am aromatherapist Chen Zi, official account of WeChat: fragrance in the forest. Look forward to your attention and explore the mystery of the fragrance world together.
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