Today, the construction path of the next video number from 0 to 1 is sorted out, which is a video number operation scheme that can be directly applied. I. Overview of WeChat video number 1. Overview of WeChat video number WeChat video number is different from subscription number and service number, but it is a brand-new platform for content recording and creation, and also a window to understand others and the world. The location of the video number is placed on the discovery page of WeChat, directly below the entrance of the circle of friends. The content of video number is mainly pictures and videos. You can choose to publish short videos (1 min), long videos (1-30 min), or no more than 9 pictures. You can also bring your own text and WeChat official account article links, and post them directly on your mobile phone without PC background. The video number supports likes and comments for interaction, and can also be forwarded to friends and chat scenes to share with friends. 2. The recommendation mechanism of WeChat video number is different from the official account of WeChat. Video number is a decentralized product, the core of which is recommendation. Therefore, there are two recommendation algorithms for WeChat video numbers, one is social recommendation and the other is personalized recommendation. Among them, social recommendation also contains two meanings: the first layer is your video number, which may be forwarded and spread through WeChat group and friends circle, so that more people can see and pay attention to it through social networks. One is the content of the video number you sent, which may appear in your friend's personalized recommendation information stream, even if the friend has not subscribed. Personalized recommendation is based on big data, summarizing users' hobby types and recommending corresponding video content for users. Some content will be recommended to new users after a week or even months. The higher the quality, the easier it is to get algorithm recommendations. 3. The logic of realizing traffic will be limited because personal WeChat is placed in the video number. Therefore, the current general traffic link is: hang the official WeChat account below the video number → the official WeChat account drains the personal micro-signal → the personal micro-signal is converted. Second, establish accounts 1. The first step of IP disassembly and positioning is to do personal IP disassembly, choose a direction, and choose something that you have the ability, interest, user demand and easy to realize. This will come naturally. 1) tag clearly shows your identity and tells everyone who you are. For example, traditional cultural knowledge sharing, film editing teaching and so on. Video number first-level label classification knowledge teaching second-level label classification 2) Content design combs its own knowledge system or content system, carries out targeted content output, and establishes public awareness and recognition of you through continuous targeted content output. 3) Choose appropriate media channels 3)IP communication, and do a good job in promotion and communication, mainly based on the platform of WeChat ecology. 4) What altruistic content can personal services provide to help them achieve it? 2. Create an account 1) Account information: avatar, name, label and account introduction. (1) Personal number is useful. What can you offer? Good at what? Interesting. What fun can it bring? Controversial, what thoughts will it bring? Select one of them. If you have a rich orientation, all three involve writing. (2) company number positioning, such as: Tencent video number positioning is the only official account of Tencent, which is very concise and can avoid many people being fooled; Brand, such as: mastering cutting-edge information and grasping business opportunities; Influence, such as ranking * *, winning * * honor, etc. The introduction of the video number is actually a personal introduction to the individual. How to introduce yourself on other platforms? Here, you can optimize it and unify the network image, so it is easy to form your own IP image and establish your own influence. 2) Video picture duration, cover design, first 3 seconds design, last 3 seconds design, ending drainage, editing style, etc. 3) Video sound, vocals and background music (professional radio stations are used for vocals, and pop sounds are used as far as possible for background music). 4) video copy video title design, video introduction design, comment area copy design, etc. There are many details in this part. 3. Hardware/software 1) Hardware equipment: mobile phone (camera function), tripod, radio equipment (earphone, microphone) and lighting equipment (soft light). 2) Smart Shadow (Android phone); Videoleap (Apple phone); I use the computer for public relations. 3) Set and position the shooting scene as close as possible; People's clothing image should fit the video positioning as much as possible, create differences, and use props in the video. 3. Upgrade strategy 1. What is short video content that the public likes and comments highly mainly includes the following categories: "real life". For example, Viya released a short video about her "appearance after broadcast", which was liked by 1.3 million+users. The life I yearn for. For example, Li's short video, praised by nearly 50 thousand people, is about using the sofa at home to swing. Many users commented that "this kind of life is very desirable". Teach short video content with life skills and knowledge. For example, among the 23 short videos released by the user "Pippi teaches cooking", 7 have won more than 1 10,000 people's praise. Entertainment and interesting short video content. For example, the self-introduction of "Little Seven" is "Chongqing girl who sings with her heart", and the short videos released are all clips of her singing on the roadside. Among the 32 short videos released, 14 has more likes than 1 10,000. "A touching moment." In addition, some video number players pointed out that, in comparison, Tik Tok and Aauto Quicker's short video content is more entertaining. Their own test results on WeChat video number show that personalized content has not been browsed and liked much, but very public topic content has been better played and liked. 2. Make the details of the video number. First, the video number can send both video and pictures, but the picture effect is not as good as video, and the content with fine production, high quality and clear dubbing is more eye-catching; Second, in terms of duration, the longest duration of a short video is 1 minute, but the best duration to get a video of Jango is often around 30 seconds; Third, the cover of the video number is not optional, and the scene of the first second is intercepted by default, so the picture content of the first second is very important; Fourth, the first content released by a video number is very important. It may be recommended by WeChat and recommended to your friends and friends of friends. If the first video is well-made and gets a lot of praise and comments, then the following content is easier to be recommended; Fifth, attractive video content is usually timely, rich in content and interesting. Among them, the topic of discussion can be controversial, triggering user discussion; Or create suspense to arouse the curiosity of users to continue to explore; Sixth, it is a better way to promote and guide each other by inserting the official account link of WeChat below the content of video number. At the same time, the content of video number can be forwarded to friends, WeChat group and circle of friends. Interaction in comments is one of the ways to get more exposure for accounts. Seventh, the name of the video number can only be modified twice a year, and it must not be duplicate with the name of the successfully registered account. The avatar and profile are temporarily not limited to revision times; Eighth, the video number violates the rules for many times, or is suspected of major violations of laws and regulations, or WeChat has reasonable reasons to believe that the video number has other circumstances that may damage the legitimate rights and interests of WeChat users, and may be banned; Ninth, the video number is also a content creation platform. High quality original content is the core. If the platform determines that your content has a high risk of infringement, it will automatically limit it. Four. Promotion Raiders Since the first internal test of the WeChat video number was opened, the video number has become a new tool for WeChat marketing, and some people have become the first content providers of the video number and won the first wave of traffic dividends. However, there are also video numbers, but there is no good harvest after the release of video works. How to promote video number? 1. Hint 1: Sharing and forwarding According to statistics, the video number system will not give traffic to newly released works, and only when the released videos reach a certain popularity can they be recommended by the platform. At the initial stage of video number operation, the basic broadcast volume needs to be obtained through forwarding and sharing, and it cannot rely on the support of the platform. The video of WeChat video number cannot be downloaded or sent to other platforms other than WeChat. Only supports sending to WeChat friends and friends. 2. Tip 2: The WeChat official account platform now supports the link of the article with WeChat official account when the WeChat video number publishes the work, which can be used to guide the WeChat official account. Similarly, WeChat official account can also be one of the ways to promote WeChat video number. We can share related articles about WeChat video numbers in the official WeChat account, so as to attract fans in the official WeChat account to pay attention to their video numbers, thus achieving the purpose of promotion. 3. Tip 3: Insert the topic WeChat video number content release can bring "topic", click "topic" to see the video page of the same topic. Similarly, users can also click on other video number operators' topics to see your published works on the same topic. 4. Tip 4: Promotion in the same city and recommendation in the same city are one of the recommendation mechanisms of video numbers, that is, the works of WeChat video numbers in the same city will be preferentially recommended to local video number users. Similar to topic promotion, the video number has the option to add an address when publishing the work. Click "Address" to see the related works of other video number operators in the same city. 5. Tip 5: Every user of the QR code WeChat video number has his own famous QR code, and you can follow the users by scanning. You can use QR code WeChat group, WeChat official account, Weibo and QQ group to attract users' attention. In addition, if you want to learn video number operation systematically, then this course may be suitable for you: