Excerpt from: Jinling Evening News 2004- 1 1-02

Last year's SARS led to vitamin fragments, which activated the vitamin market. After SARS, the sales volume of vitamin market soared by more than 20%, but the fiery market also attracted many unknown small enterprises to flood in, leading to a mixed market of vitamins.

The vitamin market is mixed.

It is understood that there are at least thirty or forty kinds of vitamin brands on the market at present, but more than 90% of them are synthetic products, and only a few are made of natural raw materials, such as Yangshengtang and Amway, and the prices vary greatly. Take 100 tablets/bottle of vitamin e as an example. You can buy a bottle for two or three yuan artificially, while domestic natural vitamin E products are generally around fifty or sixty yuan, and the import retail price is nearly two hundred yuan. Look at the nutritional products containing beta carotene. Generally, the price of domestic products is 0.8-0.9 yuan per tablet, and the adult vitamins in Yangshengtang are the lowest. On average, one tablet is 0.7 yuan, and one box 100 tablet is 70 yuan. However, the retail price of imported nutritional products containing β -carotene can be as high as that of 3.2 yuan, and the price per box exceeds that of 300 yuan.

Ma, general manager of Nanjing Branch of Yangshengtang Pharmaceutical Company, told reporters that the consumption of vitamins is increasing in China. In 2003, the annual output value of China multivitamin products market has reached 3.26 billion yuan, and the sales volume of adult vitamins in Nanjing Yangshengtang has increased by 24% every year, and the growth rate may increase next year.

Domestic and imported products compete for the market.

Judging from the finished products, the prices of domestic vitamin products and imported products are also very different. The price of 30-piece packaging Jin Shi Er Kang is more than 30 yuan; 60 Yangshengtang adult vitamins contain 23 kinds of vitamins and trace elements, and the price is only in 39 yuan; However, Nutrilite natural B vitamins with only a few B vitamins cost more than 90 yuan 1 10.

Ma said that beta-carotene is an expensive substance, and its price is higher than that of gold. Yangshengtang adds 239.93ugRE carotene to each 1g adult vitamin, and its price is equivalent to the sum of the prices of dozens or even twenty other vitamins. Half of the sales of a bottle of Yangshengtang adult vitamins is spent on extracting β-carotene, which, like some imported health products, is extracted from Dunaliella salina in Australia. In addition, the natural vitamin E contained in it is extracted from soybean, and its antioxidant capacity is 100 times that of wheat germ. Even so, the retail price in China is far lower than that of imported products, which is a big advantage in competing for the market.

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