1997 to 2002, Nongfu Spring successively built three modern drinking water production bases in Qiandao Lake, nature reserve and Changbai Mountain mineral water reserve in Jilin Province, with a total investment of over one billion yuan, becoming the largest professional drinking water company in China.
Nongfu Spring Company has a professional laboratory and has been engaged in water and health research for a long time. (In the field of water and health research, Nongfu Spring) also cooperated with American National Laboratory and famous domestic scientists, and achieved initial results.
The focus of Nongfu Spring Company has brought her fruitful results: Nongfu Spring brand has become the most famous drinking water brand in China in just a few years; The sales performance of Nongfu Spring has increased every year, with an annual growth rate of 200 1 up to 160%.
With the differentiation strategy of "Nongfu Spring is a little sweet" and long-term cooperation with sports, the brand of Nongfu Spring has been deeply rooted in people's hearts, and the intangible assets of the brand have been continuously increased and carried forward.
The goal of Nongfu Spring is to join the ranks of the best professional drinking water enterprises in the world and become the most competitive drinking water enterprise in China. Compared with other domestic drinking water brands, the company has invested more in brand building, introduction of professional equipment, selection and protection of high-quality water sources, and research on water and health.
*1In June, 1997, 4-liter products of Nongfu Spring were first listed in key cities in Shanghai and Zhejiang (such as Hangzhou, Ningbo and Wenzhou). ), and soon entered a modern family that pays attention to the quality of life. In the same year, Nongfu Spring ranked first in the market share of similar products in Shanghai;
* 1998, the nationwide promotion of Nongfu Spring 550 ml sportswear. With the spread of hot media in the country, the slogan "Nongfu Spring is a little sweet" quickly spread throughout the country, and the red storm of Nongfu Spring began to sweep across the country. At that time, the market share of Nongfu Spring rose rapidly to the third place in China.
* In March 2000, the 1999 national food and daily necessities market monitoring report released by the Commercial Information Center of the State Bureau of Domestic Trade (now renamed as China Commercial Information Center) showed that Nongfu Spring 1999 ranked first in the bottled drinking water market, with a share of 16.39%.
* The Market Analysis of 2000-degree Bottled Drinking Water released on March 38, 2006 announced that Nongfu Spring's market share was 19.63%, which continued to rank first.