Last year, I joined Xiaohongshu under the Amway of my colleagues from the media. After studying for a while, I gained a lot of powder in less than a month. Then a number of small red book accounts in various fields were set up in succession, all of which were above 1000 yuan and 10000 yuan. At present, some enterprises have been accepted to operate, and some successful cases have been accumulated. Below, I will share some operating experience of Little Red Book Personal Number with my own practical experience. According to the platform advantages, account construction, note creation, platform rules and implementation methods of Xiaohongshu, the account number 1V 1 is diagnosed to help realize the connection. The full text is 5000 words, which takes 5 days. The content is the essence. Please read it carefully. I. Advantages of the Platform According to official data, as of July 20 19, the number of users of Xiaohongshu has exceeded 300 million, and the number of monthly active users has exceeded 1 100 million, of which 70% of new users are post-90s. Xiaohongshu produces 3 billion graphic and short video content every day, 70% of which comes from UGC (user-produced content). Suddenly, Little Red Book has become a new traffic pool and a new position for many enterprises and individuals to attack. So, it's 2022, so why not join in and share the new favorite of traffic? Xiaohongshu official PPT II. Building an account 2. 1 registering a small red book The official requirements for account registration are higher than those of other platforms (such as Tik Tok), because it is to avoid some people who make numbers in batches. Xiaohongshu account will be bound with mobile phone number, mobile phone model and even Wi-Fi environment. Once the account violates the rules, even if the account is cancelled and re-registered, it will have a certain impact on the weight of the new account. If you have ever run a little red book or even violated the rules, then my suggestion is to find a new mobile phone, use a new mobile phone number, bind accounts on other platforms (such as QQ and WeChat, you must use a new one), and use a new WiFi environment (if you can't change the WiFi environment, use the traffic of the new mobile phone number) for new registration. Of course, for newcomers who register for the first time, there is no need to worry about these problems at all. 2.2 After registering a new account, the first thing to do is not to send notes directly, but to enter the "registration stage". So, how to raise a "number"? ① Simulate the usage habits of ordinary users. Try to choose the time when ordinary users often use little red books, which is generally concentrated after meals and before going to bed, such as "8: 00- 10: 00", "12: 00- 14: 00" and "18: 00-" Try to use the little red book for more than 20 minutes at a time. 2 Search and pay attention to notes and bloggers who are the same or similar to their account positioning. Try to search for relevant notes according to the location of your personal account. For example, if your orientation is food, you can search for notes about food and pay attention to some food bloggers. In this way, the platform will assign you crowd tags according to your user behavior, recommend more food notes to you, and locate your account according to your habit of reading notes. (3) the time of mentioning the number. The time for raising a number is generally about 2 weeks. During this time, you can pay attention to the excellent notes of other bloggers with the same positioning and learn numbers correctly. 2.3 There are many contents in the fields of fashion, beauty and food, but with the increase of platform users, the contents have also become diversified. At present, Little Red Book has been extended to nearly 30 fields, such as science and technology digital, funny, games, music, film and television, fitness and so on. Xiaohongshu official PPT dandelion platform content classification so many fields, how should we locate and cut in? Give you three suggestions: ① When positioning, you'd better think clearly whether it should be realized or not and how to achieve it. Choose what you are good at or study, and remember that people can never make money beyond their cognitive range! Better be a chicken head than a phoenix tail. Hot areas such as fashion, beauty and food are highly competitive. If you don't have hardcore content, I don't recommend squeezing in. 2.4 The nickname, avatar and profile of the account are the overall impression of users on you, and they are also the key factors to determine the increase. Nicknames should be straightforward, so that everyone can know what you do at a glance, make him more aware of your value and give him a reason to care about you. Nickname formula: explosive nickname = simple nickname+content field/p > For example: Lin's psychotherapy, a little greedy, running TALK, loving fitness, learning expression from Floria, running Dadong, a dog. 2 if you want to highlight your personal IP, you'd better use your own life photos; If it is in other fields, such as food, you can use food photos. The core of avatar selection: compare the avatars of bloggers in the same field, and make a decision after learning from the comparison. 3 Introduction The essence of getting users' attention is that you just need it and I happen to be professional. Therefore, writing a brief introduction can highlight the following three points: I am very professional: digital description+specific field positioning, by adding emoticons to distinguish levels and avoid monotony. I am special: advanced copywriting+* * * love words. High-level copywriting can highlight personal brands, suit people with special experiences, and gain users' attention through differentiated operation. I'm fine: the key point of expression is to "sum up an experience in one sentence", throw suspense to users and then attract users to browse and pay attention. In addition, the profile settings need to be careful not to have sensitive words. The home page can be accompanied by pictures that conform to people's design, which directly and clearly reflects your value. Note that the aspect ratio of the first page of Little Red Book is 5:4. Third, note creation 3. 1 A good title is a stepping stone to arouse users' interest. The title of Little Red Book requires less than 20 words, and I suggest 16- 18 words is the best. So how do you get the title? I recommend four-step digression: ① Find the critical notes of related topics. ② Extract keywords from explosion notes. ③ Synthesize your own title. (4) Finally, add Yan characters. In addition, it is also suggested that you'd better set up your own explosion selection question bank. Professional operation has always been prepared. 3.2 The cover of the little red book notes is the real title! Therefore, the cover is very important! ! ! ! ! Little Red Book is a visual platform that pays more attention to pictures than articles. A good cover can not only improve the click-through rate of notes, but also get official recommendation. Regarding the cover, I give three suggestions: ① Choose a cover with a size of 4:3, and suggest unified typesetting, so that the design is clear and beautiful. ② Head pictures should highlight the main content, and the number of pictures should be more than 7 as far as possible. (3) Recommended fool-like drawing App, which is easy to use in pro-testing: Picsart (jigsaw puzzle), butter camera (adding word paste), wake-up diagram and draft design (directly using the little red book template). 3.3 Pay attention to the content ① There is no difference between graphics and video, and the most important thing is the quality and grip of the content. ② Content structure = beginning (attractive or self-introduction)+body (valuable, personal opinion, keyword layout)+ending (interaction with tick). ③ Emoji can be added to the notes to increase the readability of the text. (4) Increase topics in related fields to strengthen exposure, and remember @ official account. For example, "Little Red Book Growth Assistant", "Daily Department" and "Fashion Department", try to choose official accounts similar to their own fields, so that the notes will be more easily recommended by the government. 3.4 Release frequency &; The time account wants to quickly increase its powder, and it is most important to continuously update it. It is suggested that you can do day shift in the early stage, and after 1-2 weeks, you can change it to 3-5 times a week. The push time of the platform is mainly concentrated at 8: 00- 10: 00 in the morning, at noon11:30-14: 00 in the evening 19: 00-2 1: 00. Dadong compiled the best release time of 10 content for your reference: 4. Platform mechanism 4. 1 recommendation mechanism The recommendation mechanism of Xiaohongshu is similar to other platforms, the only difference is that there is a link before recommendation. If a note is not included, it will not reach the recommendation pool, and the way to detect whether it is included is to search the note. If it can be found, it means. After the notes are collected, they will enter the system recommendation pool. First, recommend the notes to the first-class flow pool, about 200 exposures. If the evaluation data such as click-through rate, favorable rate, collection volume and comment volume of the notes are good and meet the conditions for entering the next-level traffic pool, the system will automatically recommend the notes to the next-level traffic pool, with an exposure of about 2000, and so on. If the evaluation data of the notes can't meet the conditions for entering the next level, then. Of course, during the recommendation period, if the notes are reported, the number of recommendations will drop. Many people say that the notes that performed well before suddenly did not increase the reading volume, which is the case, and it is very likely to be reported. 4.2 Weight Mechanism If the account weight is not high, the recommended traffic pool of notes will be relatively small. There are several situations in which the account weight is low: ① The newly registered account weight is low. If you post notes as soon as you register, it is easy to be judged as a marketing number with another purpose, so the new number needs to be "maintained" for a period of time, and the weight will increase with the increase of normal active time. (2) violation will reduce rights. If there is any infringement of personal data, notes, comments, etc. , the weight will be reduced, and the recommendation and ranking of notes will be affected. ③ Weight is supported by multiple evaluation data, including registration time, rating, number of fans, number of notes, number of collections/likes, etc. So try to make these data look good. ④ There are weighted accounts, and some star numbers, talent numbers and account numbers entered by the platform will be weighted, so it is not recommended to find such accounts when benchmarking accounts. V. Liquidation mode Xiaohongshu is quite friendly to amateurs, even if you only have dozens of fans, you can receive advertisements. If you can't answer, you can ask me, and Dadong can help you. But realizing cash is not that simple, depending on your operation strategy, methods and skills, account quality, fit with the brand, and how you view the matter of receiving advertisements. At present, Little Red Book has eight monetization modes: 5. 1 receiving brand advertisements. A. Some brands will send brand products to bloggers for trial by replacing resources, and bloggers will take notes. B. Send notes on planting grass. When the number of fans reaches 5000, you can directly open a brand partner to take orders in the dandelion background. The quotation for receiving orders is generally the number of fans *0.05. C. The above two forms are combined with 5.2 live broadcast, and the goods are inserted into the live broadcast through the good goods recommendation function, and the users get the corresponding commission when purchasing. 5.3 knowledge paid knowledge bloggers can generally polish their output into courses and put them on columns (if the number of fans exceeds 1W, they can open columns), or use paid consultation. 5.4 After opening a shop with more than 1000 fans, you can open your own shop, put products on the shelves and realize sales. 5.5 Notes with Goods Share the goods in the notes through the good things sharing function to realize commission/sales. 5.6 Private domain drainage drains your own micro-signals and communities. Through the platform of Little Red Book, there are also commodities for sale. Note: You can't directly place the link and QR code, otherwise it will be judged as a violation! 5.7 Participate in official activities, participate in official creative activities or small red book topics, and win prizes. 5.8 Selling numbers This is the last step. If you don't want to open your own account, you can transfer it to someone else. Only people with sticky fans will buy it. Finally, if you want to know more about the number and IP play of Little Red Book, you can contact me by private message! At present, the little red book operation strategy (personal number) is updated, and the little red book operation enterprise number will continue to be updated in the future! Really do dry goods sharing, want to see more little red books that operate dry goods, you can pay attention to me! 1V 1 paid consultation to help people get permission, and Enterprise operates other little red books. 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