In order to ensure the success of an activity, it is often necessary to make an activity plan in advance, which is a written plan of an activity. So do you know how to write an activity plan? The following are the best plans (generally 6) for May Day activities of banks that I have collected and sorted out. Welcome to share.
The best plan of our May Day activity 1 I. Theme of the activity
"The wonderful and ingenious appearance of the New Year's community tour"
Second, the activity time
20xx65438+1 October 5th12nd19th February 26th16th March 23rd18th. * * * 8 times
Three. Form and content of activities
1. Community activities are aimed at the communities around the branch, and marketing activities are carried out in the communities. All the staff of the branch plan to spend eight weekends before and after.
2. Downtown activities mainly rely on the publicity of nearby office buildings, supermarkets and entertainment places.
(1) At the cashier's offices of large supermarkets near Rainbow, Suibao, Carrefour and Jusco, we posted leaflets about the opening of our bank, rented the venue, set up relevant booths, and introduced our credit card preferential feedback policy and the powerful functions of easy financial management card to attract customers to know about Shanghai Pudong Development Bank.
(2) Visit the shops and merchants of surrounding real estate companies, and focus on understanding the personal credit products and preferential policies of banks.
Four. Objectives Through this series of activities, the Bank's personal banking business strives to achieve the following objectives.
1. Make the surrounding potential customers clearly know the location of the bank, understand the advantages and characteristics of Shanghai Pudong Development Bank and related products, and gradually come to the bank to conduct business.
2. Promote products, seize the opportunity of year-end deposit return and seize market share.
The best plan for the bank's May Day activities. Introduction of cooperative units
not have
Second, the purpose of the activity
Take Labor Day as an opportunity, take attracting customers as an activity purpose, interact with community customers, create and feel the community culture of the project, drive new and old customers, improve the popularity of our community bank, attract the attention of customer groups, and expand the influence and popularity of community banks.
Three. Main points of activities
1, activity content
1) somatosensory games attract attention.
In order to attract new and old customers to understand our community bank and enter our community bank, this competition was specially held and achieved remarkable results. Arrange a fixed period of time every week to have an interactive project of somatosensory games in front of our community bank (or within our ability). The content of this game is novel and exquisite, and it also has the effect of national fitness. It will definitely attract customers passing by, and these customers must have the customer groups that the bank is looking for. In addition, customers who participate in somatosensory interactive games need to sign the activity participation details register and leave their phone numbers as the source of customer information of our bank.
2) When customers attract people to a certain scale, you can continue to answer questions with prizes.
Visiting customers can not only experience the fun of somatosensory games, but also participate in answering questions with rewards and feedback, and publicity will certainly achieve the expected results.
2. Exchange suggestions on topics
Suggestions for answering questions are as follows:
1) When was the bank established?
2) What is the bank's business philosophy?
3) What are the product specifications of bank wealth management products? Questions can be selected according to customer needs.
3. Publicity methods
(1) put newspaper box campaign advertisements in communities around community banks;
(2) Posting advertisements for marketing activities on elevators and bulletin boards in communities around community banks;
(3) Promote activity information through WeChat;
4, activity feedback and tracking sales action plan
According to the activities, the on-site personnel summarize and analyze the answers of customers' questions, and serve customers in a targeted manner. For customers who participate in the game interaction, they will conduct targeted deep excavation after the game.
Fourth, the target customer organization.
1, target customer
Target customers include: visiting community customers around community banks through publicity and bringing new customers on the same day;
2. Customer organization
Visiting new and old customers came to our bank on the same day. After a brief understanding, the reception staff will conduct diversion guidance, consult customers and take them to the consultation area. Customers who participate in the game will take them to the game area to register. After the game starts, the fixed staff will inform the game mode and precautions, and then start interactive games and answering games. Customers who answer our questions correctly will get exclusive souvenirs from Bohai Bank.
Verb (abbreviation for verb) time and place arrangement
1, time
After the opening of the community bank, it can be a holiday or a legal rest day.
Step 2: Location
In front of our community bank (or within our ability)
Budget of intransitive verbs (please list name, unit price, quantity, total price, etc. Details of each expense)
XBOX360 somatosensory game 1 3000 yuan.
Souvenir 100 0-500 yuan (you can use our existing cups or something else).
1 flat screen TV 3000 yuan (community banks should have this equipment)
Seven, the expected effect analysis
1. The expected business volume brought by this activity.
The business volume can't be guaranteed, and the popularity will definitely increase.
2. The expected impact of this activity.
The expected impact left a deep impression on customers. At the same time, with the sales of wealth management and savings products, the deposits and business volume of outlets increased greatly.
Eight. Personnel arrangement and responsibilities
1, event planning: 2 people.
Responsibilities: Arrange on-site partition to receive customers and equipment debugging and other process distribution.
2. Activity coordinator: 3 people.
Responsibilities: receive visiting customers and do a good job in publicity and explanation.
3. Person in charge of the event site: 1.
Responsibilities: Responsible for all the details of the day's activities.
The best scheme of our May Day activity 3 I. General theme of the activity
"China bank card May Day gift,' Jin' is happy to come to you!"
Second, the types of cards participating in the activities
Great Wall series credit cards and Bank of China series credit cards.
Third, the activity time
April 30th-May 3rd
Four. Activity content
(1) Gift-"Shopping Lottery in Shopping Mall and Supermarket"
During the activity, you can participate in the lottery of shopping malls and supermarkets if you spend a certain amount in the designated shopping malls and supermarkets.
Wanya Mall Standard: You can participate in the mall lottery when you spend a single sum of money in 500 yuan on the same day. This activity will draw five lucky customers, each of whom will receive a shopping voucher award from 500 yuan Shopping Mall.
Standard of Times Supermarket: You can participate in the lucky draw when you spend a single sum of money in 99 yuan. Each supermarket will draw 50 lucky customers, and each will be rewarded with a supermarket coupon with a value of 100 yuan.
(2) Double gifts-swipe the card to win the "gold" activity.
During the activity, if you spend over 3,000 yuan, you can participate in the lucky draw to win "gold" (real estate, automobile, wholesale, medical education, charity and government service transactions do not participate in this activity), and the lucky draw will be held according to the card issuing location. Wujiang Award is set as follows:
Grand prize: 1 winner: 10g gold bar.
The best scheme of the bank's May Day activities 4 I. The overall theme of the theme activities
"China bank card May Day gift,' Jin' is happy to come to you!"
Second, the types of cards participating in the theme activities
Great Wall series credit cards and Bank of China series credit cards.
Third, the theme activity time
April 30th-May 3rd
Four. Content of theme activities
(1) A gift-"Shopping Lottery in Shopping Mall and Supermarket"
During the theme activities, you can participate in the lotto theme activities in designated shopping malls and supermarkets after spending a certain amount.
Wanya Mall Standard: You can participate in the theme activities of the mall lottery when you spend a single sum of money in 500 yuan on the same day. Five lucky customers will be selected for the theme activity, and each of them will receive a shopping voucher award from 500 yuan Shopping Mall.
Standard of Times Supermarket: You can participate in the lucky draw theme activities when you spend a single sum of money in 99 yuan. Each supermarket draws 50 lucky customers, and each supermarket rewards supermarket coupons with a value of 100 yuan.
(2) Double gifts-swipe the card to win the "gold" theme activity.
During the theme activity, you can participate in the lucky draw to win the "Gold" theme activity if you spend over 3,000 yuan (real estate, automobile, wholesale, medical education, charity and government service transactions do not participate in this theme activity), and the lucky draw theme activity will be held according to the card issuing place. Wujiang Award is set as follows:
Grand prize: 1 winner: 10g gold bar.
The best plan for the bank's May Day activity 5 I. Activity objectives
In order to thank customers for their long-term concern and support and further enhance our market influence, we held the following marketing activities with gratitude, striving to repay customers' trust, enhance customers' value, seek common development with customers and share the achievements created.
Second, the content of the activity
(a) to carry out the theme activities of "there is a big prize in deposit, good luck and happiness".
1. Activity target: all deposit customers of the branch.
2. Activity time: May 20XX1-May 7, 20xx.
3. Activity rules: During the activity, all customers who come to our bank to handle deposits of RMB or more will get lucky draw opportunities. At the end of the activity, 20 lucky customers will get XX goods worth XXXX yuan respectively.
(two) to carry out the theme of "if the loan wins the prize, good luck will come day by day".
1. Activity target: all loan customers of the branch.
2. Activity time: May 20XX1-May 7, 20xx.
3. Activity rules: During the activity, all customers who handle loan business in this branch are eligible for a lucky draw. At the end of the activity, 20 lucky customers will get XX goods worth XXXX yuan respectively.
(three) to carry out the theme of "using electronic banking to get surprises and gifts"
1. Activity target: all corporate online banking, personal online banking and mobile banking customers of this branch.
2. Activity time: May 20XX1-May 7, 20xx.
3. Activity rules: During the activity, firstly, the corporate online banking customers of the sub-branches use corporate online banking to complete more than 5 accounting transactions, and the accumulated amount reaches 6,543.8+0,000 yuan before they can participate in the lucky draw. At the end of the activity, 10 lucky customers were selected, and each customer was given XX goods worth XXXX yuan. 2. Personal online banking customers and mobile banking customers of the sub-branch have completed more than 5 transactions (inclusive) in personal online banking and mobile banking accounts respectively, and each transaction exceeds that of 200 yuan, so they can participate in the lucky draw, and each person can get the following prizes: 20 first prizes (personal online banking and mobile banking users 10), and each person can get XX goods worth XXXX yuan. 500 second prize winners (250 individual online banking users and 250 mobile banking users) were given prepaid cards 100 yuan respectively.
Three. Activity arrangement
After the event, a lucky draw will be held in mid-May. The lottery will be notarized by the notary department and randomly selected by the computer. The winning information will be announced in the business halls of the branch, and the prizes will be collected at the designated place.
Four. Activity description
Within one month after the award list is announced, customers will be deemed to have given up automatically if they go to the designated place to receive the award in the future.
Verb (abbreviation of verb) activity promotion
(1) Posters of this marketing activity are posted in all business outlets of the branch, and the activity information is displayed in a scrolling way through the led screen.
(2) The branch publicizes this marketing activity through TV, newspapers and other media.
(3) All branches and outlets of the branch answer customers' inquiries about this marketing activity.
The best scheme of our May Day activity 6 I. Purpose of the activity
Create a good environment for using credit cards, improve cardholders' awareness of using cards, cultivate citizens' habits of using cards, and let more citizens enjoy the convenience brought by the new settlement tool of bank cards, which is convenient for people's lives.
Second, the activity time
20XX may 1 day to 20xx may 30th.
Third, the organization of activities.
The organizer of this activity provided technical support for Yizheng Bank Card Work Leading Group Office, Jiangsu Yizheng Rural Cooperative Bank, China Industrial and Commercial Bank Yizheng Sub-branch, China Agricultural Bank Yizheng Sub-branch, China Bank Yizheng Sub-branch, China Construction Bank Yizheng Sub-branch, Bank of Communications Yizheng Sub-branch, China CITIC Bank Yizheng Sub-branch, Jiangsu Bank Yizheng Sub-branch, Yizheng Postal Savings Bank, Yangzhou Yintong Company (co-organizer) and China UnionPay Jiangsu Branch.
Fourth, publicize the theme.
UnionPay card is a safe, healthy and fashionable choice.
Verb (abbreviation of verb) activity rules
From May 20XX 1 day to May 30, 20xx, all designated merchants in XX area will have the opportunity to win prizes by using the UnionPay standard card with the card number "6". The prizes are as follows:
Grand prize 1, South Korea tour (equivalent bonus of 6000 yuan)
30 first prizes, each with 400 yuan equivalent.
90 second prizes, each with an equivalent bonus of 200 yuan.
Third prize 1200, each prize 10 yuan.
Redemption method: the cardholder holds a label marked "X Award for XX Bank Card Activity" to Yizheng Bank Card Management Office (in China People's Bank, Jiefang West Road, XX City 106) to receive the online lottery prize, and consult the telephone number. The redemption date is from the day after winning the prize to May 30th, 20XX, and the redemption time is from 8: 30am to 60xx on Monday.