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Keep developing:

At present, China's sports fitness industry is in the development period of policy encouragement, the situation is improving, and science and technology promote industrial development and upgrading. However, there are also some development pain points, such as the unbalanced development of industry structure, the poor word-of-mouth management of traditional fitness enterprises, and the lack of business model innovation in the field of physical fitness. Physical fitness industry is an industry affected by macro factors. We can start with the PEST model and analyze why the fitness industry can develop so fast.