The first sport we consider should have several characteristics: global influence, position in the hearts of people all over the world, and the attraction of the sport itself.
So you will understand why the NFL League with the highest market value will not become the largest sports in the world.
0.5%
Take the World Cup in Germany as an example. The one-month World Cup will contribute 0.5% to Germany's GDP growth this year. The 2006 World Cup will add about 654.38+0 billion euros to the German economy in the next few years, and may also help create 40,000 new jobs. According to the research, 654.38+000 billion euros is equivalent to 0.5% of Germany's gross domestic product (GDP), and 0.3 percentage point of the country's estimated GDP growth rate of 2% in 2006 will be contributed by this month-long activity. Apart from the Olympic Games, the only thing that can increase a country's GDP is the football World Cup.
2
According to the statistics of authoritative organizations, the global audience ranks among the three major events: Olympic Games, Football World Cup and F/KLOC-0. Considering that the Olympic Games is an unparalleled comprehensive event, the second-ranked football World Cup is truly the first sport in the world.
207
FIFA has 207 member countries, and the United Nations has 192 member countries, which exceeds the United Nations. Some time ago, the World Cup group draw in South Africa was broadcast by more than 200 countries, and it is conceivable how much influence football has on the world.
360
There are more than 360 football matches every week in 365 days a year (this is the statistics of world football a few years ago), which shows how influential football matches are.
94000000
Under the economic crisis, what is the concept of 94 million euros? Real Madrid has the ability to get it. This change has caused a sensation in the world sports, and there is such an article in the annual World Sports News. The influence of football is amazing enough.
200000000
How many people watched the World Cup draw in South Africa? 200 million people in 200 countries will watch a simple lottery ceremony. Isn't this huge enough?
1000000000
How many people can the football World Cup finals attract? The answer is 1 100 million. What is the population of the world? The answer is more than 6 billion. Imagine that one-sixth of the world's population watches a game, and only the football World Cup can do this.
12 10000000
The profit of the World Cup in Germany was 12 1 billion dollars, while that of the Athens Olympic Games was 123 billion dollars. Considering the comprehensiveness of the Olympic Games, only football can earn so much in the world. When Rogge is asked about the profits of the Olympic Games, he will definitely think of Blatter, a big fat man with a round face.
1500000000
In June 2009, German Pictorial comprehensively compared the club value rankings of the world's four major sports (football, rugby, basketball and baseball) published by Forbes, an authoritative financial magazine a month ago, and obtained the global club value rankings. Among them, Manchester United from the Premier League beat many football and baseball teams from the United States to the top with a total value of 65.438+0.5 billion euros, while the new york Knicks, the most valuable team in the NBA, failed to enter the top ten. In addition, Real Madrid in La Liga, Arsenal in Premier League and Bayern Munich in Bundesliga are also in the top ten.
You see, there are so many football teams in the top ten that football is the first sport in the world.
10000000000
What is the cumulative attendance rate of German World Cup in China? 65.438+0 billion people. The audience of the World Cup in China alone is already huge. According to CCTV's estimation, there will be 654.38 billion people in China watching the World Cup in various ways. A person in charge of the CCTV Sports Center told reporters: "It is difficult to estimate how many people will watch the World Cup. But from my experience, the cumulative audience of 64 games will exceed 65.438+0 billion. " Another famous sports producer of CCTV told reporters that CCTV will broadcast the World Cup live 24 hours a day, so the figure of 654.38+0 billion people is "not surprising".
With so many people in China, football is not the first sport in this country, let alone Europe. Which country in South America is popular? The biggest sport in the world is worth having.
26000000000
The cumulative audience of the World Cup in Germany is 26 billion, and the first sport is unshakable. The World Cup dominates sports ratings, except for the Super Bowl in the United States (although the ratings and market value are high, 98% of them come from North America, which has no global effect, and it is certainly impossible to become the world's largest sports). F 1, neither the Olympic Games nor basketball can compare with the football World Cup.
1998 The total number of TV viewers in the World Cup in France is close to 40 billion, and the number of TV viewers in the final is1700 million. In the 2002 World Cup, the number of spectators set a new record in previous World Cups. The broadcast signal of Korea-Japan World Cup covers 2 13 countries, almost all over five continents, and the total broadcast time is 4 1 100 hours-this is still in the case of a large number of European countries and Asia. The audience of the World Cup finals in Germany and Brazil reached 65.438+0.5 billion, while the total TV audience of 64 games exceeded 40 billion. In China, in 2002, China participated in three group matches, and the audience of each match exceeded 65.438+60 billion. Especially the match between China and world champion Brazil, which was watched by nearly 200 million spectators in China. The final highlight was the final between Germany and Brazil, which attracted more than 250 million spectators. From 65438 to 0998, more than 2.8 billion people watched the World Cup through CCTV. In 2002, this figure exceeded 7 billion, and this figure alone has exceeded the global ratings of the Olympic Games.
It is conceivable that the upsurge of the World Cup is the poison of all other TV programs in the world. During this period, all TV stations spared no effort to publicize the World Cup programs in order to make a big profit in this special period.
The World Cup craze has become an irreversible trend of globalization, and other events may worry about the loss of audience, but the World Cup has never worried about this problem. The high broadcast cost of the World Cup is directly related to the fact that it attracts the attention of the largest audience in the world. As the first sport in the world, the charm of football is self-evident. The four-year World Cup is naturally a festival for fans all over the world, and it is not so surprising that the ratings have reached an alarming level. Other events either stagger the match time with the World Cup at this time, or simply give up this time, otherwise their live audience and TV audience cannot be guaranteed.