Simply put, there are only two places in the gym that are the best: 1. University gathering area 2. A large number of high-end residential areas. Because people will choose the nearest gym for fitness, the location must be in a large number of young people and youth gathering areas, but it must be a gathering area with strong economic and consumption power. In China, except for university towns and high-grade residential areas (including the city center), there are few fitness consumers in other places.
Second, the gym needs a lot of equipment, and 120 square meters is definitely not enough. And you need to take into account the rent and the opinions of neighbors, such as the neighbors are too noisy, the landlord is worried about hurting the floor, and the house is devalued. Moreover, it is difficult for customers to find a gym in the community, and it looks irregular.
It is a very good business to open a gym now, because the concept of fitness has long been very popular in Europe and America, but it has just started to rise in China and is in the sunrise period. In the future, more and more people will find a gym to exercise, and business will be good.
However, opening a gym requires: 1. Rental area: Take the common gym Jade Bird Fitness as an example, a gym generally needs 1000 square meters, at least at the entry level. Some advanced gymnasiums cover an area of 6000~ 10000 square meters.
2. Type of leased site: It is best to use commercial land. Don't use the land at home to do business, which will make it difficult for customers to build trust (low card handling rate). The facade on the first floor is the best, or the whole floor of Wanda and other commercial squares.
3. Rent the venue: Be sure to be in a place where there are many young people, or you will regret it. If you open a gym in a sparsely populated place for cheap rent, you may not be able to wait for someone to apply for a card, which will be very miserable. The city center is the best. Choosing a university town or a villa area can save rent.
4. Equipment: As far as I know, the bosses who spend the most money in the gym are generally in their thirties, especially women who are just a little older. When they arrive, they must first look at the environment and equipment. After reading a basic annual card of 1500~2000 yuan, they will do it. Then there are 300 private lessons, about 6000 yuan per person. Male fitness members often eat 400 yuan powder every month, which is also a stable income. So you know, your environment, decoration, especially equipment, determine whether people who come here will spend these thousands of dollars.
Specifically, the cost: the yoga room is mainly decorated. Generally, the yoga room in the gym is about 300 square meters, and the decoration is about 654.38+ 10,000. The bicycle room needs about 50 spinning bikes, a set of sound lighting and decoration, which is about 6.5438+0.5 million yuan. Fitness area is divided into equipment area and free strength area. A * * needs at least 65438+ 10,000 ~ 500,000 yuan to complete the most basic equipment. Rent depends on location. Then personnel salaries, personal education and sales personnel must be hired. Depending on the local wage level. There are about 50 tutors and 20 salesmen in my family. Basically, there are three personal trainers and two salesmen, which is the least.
Generally speaking, at least 500 thousand, the gym can start. However, it is recommended to spend about 3 million yuan to open a very profitable gym seriously.
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