The first group of posters
1. Cold and withdrawn, proud and fond of fun running, walking lightly in the clouds-I run cats.
2. I was born with a big brain hole and don't slide. The most beautiful woman on the runway-I am a fox runner.
I'm not unruly, I just love running by nature. I'm a leopard running, and I'm a teenager chasing the wind in Do not forget your initiative mind.
4. Fight, go forward, axe, cut through thorns, an outstanding representative of the stability department-I am a horse racer _ _
The second group of posters
1. The cat is a runner.
Cat's paw is a silent weapon when approaching prey, and it is an air cushion when jumping and running, just like Li Ningyun LITE technology of Qingyun, which can effectively cushion the impact and is more light and comfortable.
-light cloud, every time you run, you are as light as a cat.
2. Fox Runner
Li Ning Arc gives you a fox-like flexible running experience through the deformation and self-recovery of the whole palm hollow unit structure. -Li Ning arc, every step, as dexterous as a fox.
3. Leopard Runner
Eager to race against the wind like a cheetah, it is bound to race against time. The forefoot of chasing wind running shoes is made of DSP+ carbon fiber, which improves the grip and ensures the torsion resistance, which is super helpful to refresh PB.
-chasing the wind, every second, the cheetah accelerates.
4. Horse racers
_ Tomahawk, as a professional running shoe, is as stable as a horse; DUALLOC technology is used at the inner waist of the midsole, and PROBARLOC technology is used at the arch of the foot, which has multiple protection and blessing, and the strength is torsional, so that you can win steadily.
-Tomahawk, win every battle with stability.
These two groups of posters, the first group analyzes that each animal has the same characteristics as human beings, and also promotes Mengniu World Cup "I'm not ... I'm just ...", while the second group shows the behavior habits and running characteristics of each animal skillfully combined with brand technology. In the copy, we can find that the name of each shoe is highlighted with symbols and named with homophones, and the details are handled very well.
Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).
The poster of Anta women's shoes was accused of scratching. How to evaluate this poster? I think this poster is suspected of promoting vulgar culture, deliberately grabbing eyeballs in the form of scratching the ball to attract consumers' eyeballs to improve their popularity, which has caused adverse effects on society.
The poster of Anta women's shoes was accused of scratching. How do netizens evaluate this poster? A stone stirs up a thousand waves. On the internet, there are two main views on the "edge ball" of Anta advertising. Some netizens said, "Anyone who has studied design knows what the visual center of typesetting is. The meaning of this picture is self-evident. " It's hard not to look at the cracks in the soles. I want to throw up. Some netizens think that "making a mountain out of a molehill, I really don't think it matters." With preferential prices and advanced design, Anta's products have won the love of many clothing lovers. With its own step-by-step efforts, Anta has gradually made its name among domestic sports brands, becoming one of the few sports brands comparable to Nike Adi, and even many media have called Anta the light of domestic products.
However, this marginal event undoubtedly seriously damaged the image of Anta Company. This kind of marginal event will make consumers have a vulgar impression on Anta brand. Many times, people's subjective impression is difficult to change easily, and once it is labeled, it is difficult to eliminate it. It is conceivable that the sales of a brand labeled by consumers will also be greatly affected. To some extent, Anta is a relatively responsible brand with strong market competitiveness. In the development of Anta, Anta will pay more and more attention to consumers' subjective feelings and brand design, so Anta is also very willing to listen to consumers' opinions.
After many netizens reported that some of Anta's posters were suspected of scratching the ball, Anta has removed the relevant posters and officially apologized for this. The reason for this is that there is a problem with the perspective of the Anta women's shoes poster. As far as netizens are concerned, many people think that the posters designed by Anta are suspected of teaching bad children, while others think that the related posters discriminate against women.
Although this problem is not prominent, if consumers associate it with this piece, the design of Anta is indeed ambiguous and not rigorous enough. Brand image is the foundation of brand development. A brand labeled as vulgar, no matter how good the quality, can't grow into a big company. This poster incident may be just a temporary negligence of the staff, but there is no doubt that it has caused a serious impact on Anta Company, and this impact can not be completely eradicated in a short time. Maybe the future Anta company will spend ten times or even a hundred times to make up for this small mistake. This case can be said to be a big alarm for all businesses.