Jieliya is a brand in Shaoxing, Zhejiang, China, and its grade/positioning is a mid-range brand. Jieliya Group, founded in 1986, is an enterprise integrating spinning, dyeing and finishing, weaving, marketing and logistics. The company is headquartered in Zhuji, Zhejiang, the ancient capital of Yue with a long history and the hometown of the teacher.

After more than 20 years of hard work and industrial expansion, it has become a group company with towel series products as its core business and multi-category development of underwear, socks and household items, with three production and R&D bases in Zhejiang, Hubei and Xinjiang. Jielizhun Group is committed to building the brand into a century-old classic enterprise and the peak of world brands, and realizing the corporate mission of "leading Jieliya's new life".

Jieliya product features:

Product positioning plays a vital role in product development. Jieliya builds Jieliya's high-end brand position with high-priced series, and assists various promotional activities and low-end series to seize market share. According to brand positioning, price is specifically defined as first-line product quality and second-line price, which is mainly aimed at urban high-consumption families with certain aesthetics and values and free, independent and elegant life concepts.

Jieliya divides towels into ladies' towels, men's towels, children's towels, family clothes series and gift clothes series, and sets the standards for towel industry classification, which complements the brand strategy and effectively enhances Jieliya's market performance.

Reference to the above content: Baidu Encyclopedia ‐ Jieliya