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How did Lululemon, a minority sports brand, beat Nike and Adidas?
Although Lululemon is a small brand, its quality is very good and its design is very special, no less than Nike and Adidas. Lululemon is a brand founded by Chip Wilson in Vancouver, Canada on 1998. At that time, I didn't expect this brand to change our sports brand industry in just 20 years.

Chip Wilson used to surf, ski and skateboard. Later, Lululemon was founded. Later, he became fascinated with yoga and saw an opportunity to promote sportswear with technology and performance as the guide. It turns out that in the past 20 years, the trend of yoga and fitness has swept the world and become a new way of life, and the birth and development of Lululemon coincided with the time, which made the brand rise in the field of sports.

Although Lululemon is a small brand, its quality is very good and its design is very special, no less than Nike and Adidas. It turns out that in the past 20 years, the trend of yoga and fitness has swept the world and become a new way of life, and the birth and development of Lululemon coincided with the time, which made the brand rise in the field of sports.

Lululemon is a brand founded by Chip Wilson in Vancouver, Canada on 1998. At that time, no one thought that this brand could change our sports brand industry in just 20 years. No one thinks that the share price of such a niche sports brand will surpass Nike and Adidas. From the market value of $654.38+0 billion to $20 billion, Lululemon only took eight and a half months. At present, the total market value has reached 21400 million dollars. Although it is not as good as Nike's market value of more than $654.38+020 billion, it is far more than the same armor surge. Even analysts who once doubted Lululemon felt sorry: "On one occasion, we suggested avoiding the share price of $42.50 ... we were wrong-it was stupid." Now, Lululemon's share price has soared to 194.25 USD per share. Even if the global stock market encounters Black Monday this week, Lululemon's share price is still very strong, around 175 USD.