What does the "artist" of the hotel do? Be more specific! Job responsibilities and job descriptions of artists in hotel public relations marketing department
Direct supervisor: manager of public relations marketing department
Contact Department: Front Office Department, Housekeeping Department and Catering Department.
"job responsibilities"
Responsible for the design and production of hotel advertising materials under the leadership of the manager of public relations marketing department.
"Job description"
1, the artist is an indispensable part of the hotel, mainly responsible for advertising design, drawing, production, accumulation, editing and printing promotional materials;
2. Be responsible for photography, design and production of welcome cards and collection of written materials during the reception of VIPs staying in the hotel;
3 responsible for the production of slogans, banners and advertisements for large banquets, receptions and conferences;
4. Be responsible for the photography of all commemorative activities, important events and celebrations of the hotel;
5. Responsible for the layout and beautification of hotels or meeting places such as festivals, commemorative activities and celebrations;
6. Responsible for the production and printing of hotel service guides, hotel profiles, advertising pictures, recipes, invitations, postcards, hotel picture books, hotel gold (silver) cards, souvenirs, Christmas cards, envelopes and stationery;
7, understand and be familiar with the business situation of each department, study the hotel art advertising business, and constantly improve their painting level, photography level, design level and artistic accomplishment to meet the requirements of hotel work;
8. Check whether all signs, billboards, placards, books, cards and certificates of the hotel are beautiful and in good condition. Outdated and damaged ones should be repaired or replaced in time;
9, master the relevant information at home and abroad, do a good job of data collection, sorting, analysis and storage, to ensure the quality of works of art;
10, properly keep and save all kinds of art tools. 1. Pigments and materials, and keep the workplace clean and tidy.
Hotel event planning Hotel event planning 1
1, festive restaurant atmosphere.
And from what aspects is the atmosphere reflected? In restaurant consumption, food is only one of the requirements of consumption, and more people demand the overall service of the restaurant. So the atmosphere of the whole restaurant should be decorated accordingly. And how to decorate is also particular. If it is a theme restaurant, it should be arranged according to the theme of the restaurant. In general, you can refer to the following:
Lighting, the intensity of restaurant lighting and the illumination of light color have an important influence on the dining mood of catering consumers. Reasonable restaurant light color can not only stimulate consumer desire, but also make consumers eat happily in a visually comfortable restaurant environment.
Tone and different colors can cause different associative artistic conception of catering consumers and produce different psychological feelings. If the color of the restaurant is properly matched and eye-catching, it is of great significance to the emotional adjustment and conflict prevention of catering consumers and restaurant waiters.
Layout and the overall atmosphere of the restaurant are another important factor for consumers to have a pleasant dining psychology. If its layout can be designed according to the theme of the restaurant and the consumption psychology of the catering market, it will be favored by customers.
Dining table, put a bottle of brightly colored flower arrangement or potted flowers on the dining table, such as roses, azaleas, Milan, etc. Its gorgeous colors and rich fragrance can make people's brains in a leisurely environment and increase consumers' appetite.
Sound, the specific sound effects in a restaurant can create a unique atmosphere. The restaurant is decorated with a small landscape, and the tinkling sound of rocks dripping into the spring makes people feel like walking by the stream beside the spring. The restaurant plays some flowing background light music, such as clayderman's piano music. Can make the dining mood of catering consumers particularly comfortable.
Some people like mountains and rivers, others like family ties. Setting up an elegant hotel restaurant environment is the first step to do a good job in May Day promotion.
2. The service of the restaurant during May Day.
In the promotion activities, the human factor is very important, which reflects the attitude of a restaurant. Everyone likes to be respected and noticed. Excellent service can conquer the hearts of consumers and make them remember you firmly. Therefore, before the promotion, we should do a good job in basic service training, promotion characteristic training, attitude cognition training and so on. , so that the promotion activities can better play its effect.
3. The menu innovation of Labor Day restaurant.
Consumers like new things and have a desire to taste new dishes. Use several new dishes to attract consumers and satisfy their freshness.
4. The consumption level of restaurants during May Day.
Most consumers like affordable consumption, and restaurants have many ways to promote food. Different dishes can provide different value-added packages for consumers to choose from, but the pricing of prices is also particular. As follows:
Dishes, many merchants will launch corresponding packages and launch corresponding dishes for consumers to choose from.
Production allows consumers to participate in the whole production process, which can better satisfy consumers' sense of accomplishment and desire for experience.
Watch, put food in front of consumers, attract consumers' attention, and add invisible signs to restaurants.
Price, which attracts consumers through price, is also a common method used by merchants. If the price is not lowered, it will also reduce the brand of the restaurant.
Gifts, providing some holiday-related gifts can stimulate some consumers. For example, you can get gifts by booking in advance, and you can get some gifts if you spend more. Gifts should conform to the brand style of your restaurant.
Hotel event planning II
Hilton Wangfujing Beijing launches Father's Day package.
The third Sunday in June is Father's Day every year. It is said that the father's festival is held in June, because the sunshine in June is the hottest in a year, which symbolizes the fiery love that the father gives to his children. Father loves mountains. Many things in life can't last forever, but his love for us is eternal. His father supported the whole family with thick arms, and his father warmed the children's hearts with affection. Father's love is deep, we can feel it all the time, but we are not good at expressing it.
On June 2 1 this year, the annual father's day is coming. On this Father's Day, in order to let everyone convey their most sincere wishes to their fathers during the festival, Hilton Wangfujing Hotel in Beijing specially held a Father's Day Thanksgiving activity, so that fathers can enjoy a very courtesy!
Activity time: June 2 1,11:30-14: 30.
Activities: veal steak, lamb chops, all kinds of sausages, garden salad and dessert, Australian barbecue buffet will present you with a happy Father's Day!
Activity rules: RMB 188+15% service fee/person. Beer can be drunk indefinitely.
Venue: Hanging Garden on the 6th floor of the hotel.
Hotel Activity Planning Chapter 3
I. Theme of planning scheme
With the same moon cake and one dream as the theme, we will create a happy and harmonious company atmosphere that keeps pace with the times and enhance the corporate image.
Second, the time:
The fourteenth or fifteenth day of the eighth lunar month.
Third, the location:
Hotel training room
Four. Features of the planning scheme:
1, the host must have strong control ability and language expression ability, and the program design must be reasonable and interesting, so that employees can understand and participate well.
2. Make some exquisite cards with the origin, allusions, moon appreciation and poems of Mid-Autumn Festival printed on them as souvenirs for employees, which will not only make employees remember this activity for a long time, but also better understand China culture.
Verb (abbreviation of verb) Program Activity 1
1. Activity form: playing dynamic or static video materials, and being explained by the host.
Name of activity: Mid-Autumn Festival, do you know?
Publicity content: the origin of Mid-Autumn Festival, allusions, moon appreciation, poems, etc. Such as: allusions-the Goddess Chang'e flying to the moon, WU GANG, Guigui, Yutu and other goddesses; Appreciating the moon-chasing the moon, walking on the moon and watching the moon ... are all illustrated and illustrated, which enhances the appeal. It's hard to understand.
Activity 2 of intransitive verb scheme
1, moon cake
Activity name: moon cake circle, moon circle.
Activity form: The pastry chef performs and instructs interested employees to make moon cakes (which can be completed in groups), and awards the most creative award, the most popular award and the most authentic award. Eating moon cakes and enjoying the moon-employees discuss with each other.
2. Kongming Lantern
Activity name: Kongming Lantern Festival, Moonlight.
Activity form: live performance by professional technicians and production by interested employees (can be conducted in groups) to prepare for future release.
Interact with employees to arouse their enthusiasm and enthusiasm. Signature-employees sign wishes and blessings on the big lanterns made in advance by the company. Flying Kongming Lantern-Flying mood.
Kongming lanterns, also known as sky lanterns, blessing lanterns or safety lanterns, are written on Kongming lanterns after wonderful performances. Let's watch a bright moon hanging in the night sky, light it and fly it together in the moonlight. Push the program to a climax.
Seven. Site layout
1. Stage layout-includes a large background screen for story telling or projection.
2. Audio equipment layout
3. Lighting design
4. Audience layout
Eight. End of activity
Site cleaning arrangement
Hotel Activity Planning Chapter 4
The event was announced:
1. The deadline for online selection is 1, 1, xx. The results of the selection will be announced in the program of Chengdu Radio Station, and the website of Longruixiang Hotel will publish the results simultaneously.
2. Award-winning stars and winners will receive their awards in the lobby of Longruixiang Hotel at noon on June 65438+1October 65438+1October 3.
Second, organize a large-scale public relations planning activity with social charities and school associations (Red Ribbon Association, Love Society, etc.). ), Youth Volunteers Association and other organizations, and on the day of Christmas activities, take out part of the funds from the hotel's ticket income for charity donation (for example, you can take out 10 yuan from the ticket price of each ticket). This activity aims to improve the naming degree and reputation of the hotel, form good social benefits and help the society at the same time.
Programme of activities
Young volunteers and members of the school's love society contacted social welfare organizations to promote the "Colorful Christmas, Happy Long Ruixiang" Christmas activities simultaneously by distributing leaflets and setting up publicity points.
On February 26th, 65438, on the occasion of New Year's Day in xx, organize a large-scale public relations activity, and the location can be selected in the bustling cultural pedestrian street in Chengdu.
The theme of this activity is "Qing Xiang in Long Rui", and the leaders of various charities, representatives of recipients and journalists from major newspapers in Chengdu are cordially invited to participate. The recipients, volunteers, young volunteers and members of school associations will perform voluntarily. During the performance, a donation ceremony will be held (the hotel public relations department is responsible for keeping video materials, writing press releases and publishing them on newspapers and websites), and people can also be encouraged to watch charity performances to donate money.
Christmas countdown work
1. Raise funds,
4. Lobby and elevator advertisements are in place.
[14] [April] The specific layout plan, the goods to be purchased are in place and the decoration is started.
Christmas tickets, greeting cards and leaflets were made on March 20th.
All departments began to sell Christmas tickets and advertise in various media.
[6] The scenic spots are arranged in March.
Send greeting cards.
⒏ approved.
(9) A memorandum of the Party was published.
5. Distribute clothes. Relevant work and personnel arrangements of all departments are in place.
165438+ 10 month, do all the work for the party.
65438+ completed the selection and award-winning of "Top Ten Stars Shining in Christmas" in February and March.
Effect evaluation forecast:
Christmas in xx is coming. According to the market analysis in previous years, people's enthusiasm for Christmas these two days is very high, and the scene is also very hot. This Christmas, in order to let people realize the splendid momentum of Longruixiang Hotel and the unique Christmas cultural atmosphere of our hotel, we strive to be more festive than in previous years. And in the decoration and layout, as well as Christmas packaging, are innovative and unique; Intensify advertising, improve the visibility, naming and reputation of the hotel, maintain existing customers and increase potential consumer groups.
While increasing economic benefits, we will maximize good social benefits.
Hotel Activity Planning Chapter 5
Theme: highlighting warmth, giving priority to sweetheart. It reflects the father's hardships and eventually leads to his sweetheart instead of focusing on hardships. There is no need to play discount cards or gift cards on Father's Day. We can make a fuss about corporate culture and create brand benefits for us better.
Highlight: Hug
There are far fewer hugs between children and fathers than mothers, so hugging fathers is a bright spot to remind us as children. Even fathers need their children's hugs more than our mothers. At the same time, under the financial crisis, today's father needs more hugs.
Advertising products:
Qingpu, Songjiang store banner, Jiading store electronic screen.
Content:
1, three rooms and one living room, I wish all the fathers who are suffering a happy holiday.
Give dad a big hug and wish him a happy Father's Day.
Poster: one for each of the three stores, not too big, the theme is warm and sweet. In content promotion, each table can be given a dessert, and father needs to comfort him with the sweetness from the heart.
Desserts can be selected: sweet soup, red bean paste, steamed buns, etc.
Plan implementation:
1. Posters, banners and electronic screens need to be displayed at least three days in advance.
2. All employees of the hotel start publicity three days in advance (welcome, table reservation, ordering, waiter serving, marketing manager, hotel leaders, etc.). ).
3. Let the guests 100% participate in our activities as much as possible.
4. Production Department 100% of the food is excellent, and the activities are tracked in the front hall.
Hotel event planning Chapter 6
I. Summary of the Master Plan:
(1) The hotel provides a family-friendly zongzi package (all family members who come to the hotel for consumption can participate).
(2) Target: FIT, family, relatives and friends during the Dragon Boat Festival.
(3) Activity mode: the whole family's "Zongzi" general mobilization.
1. The materials needed for zongzi are provided by the hotel.
2. The whole family will pack jiaozi together.
3, professional chef on-site guidance
4. Cook zongzi (the hotel provides tableware, and the family members are responsible for self-cooking).
5. Eat zongzi. The hotel provides free: taking photos of customers and eating zongzi family photos.
Second, do a good job in early promotion (for example)
(A) promotion form
1, xx Restaurant has launched three novel healthy dumplings since May 18 (prices to be determined):
A, green tea bacon dumplings: clear throat and moisten throat, benefit qi and beauty;
B, bean paste and alkaline water jiaozi: cool and relieve summer heat, digestion and stomach;
C, glutinous rice and mushroom dumplings: clearing away heat and toxic materials, dispersing wind and dredging orifices.
2.xx restaurant plans to launch a series of healthy specialties at the same time, with obvious physical fitness effect as a selling point to promote to customers;
3.xx restaurant plans to launch the activity of "savoring fragrant zongzi during the Dragon Boat Festival, getting rid of illness and keeping in good health" in combination with traditional customs.
1, xx restaurant has set up a display stand at the door, which will make exquisite zongzi and wormwood cakes for publicity and sales.
2. Decorate the facade of the restaurant with sachets and wormwood, and decorate the floor with balloons of various colors;
3. Make exquisite leaflets and posters to distribute and post, expand the influence and guide the guests to spend.
(3) advertising
1. Publicity leaflet (produced by artists and completed before 16)
2. Newspaper advertisements (the marketing department is responsible for advertising in Nanshan Daily and Evening News at the end of May and the beginning of June)
3. Poster making (the artist is responsible for designing and making color spray-painted drawings, and pasting them on the front of the lobby column with KT board, which will be completed before 16).
(D) Promotion and division of labor
1. Chinese food marketing is mainly responsible for distributing leaflets, and other departments cooperate.
2. Chinese food service desk is responsible for personal reservation.
3. The hotel marketing department is responsible for the reservation of regular customers and agreement customers.
Manager Zheng is fully responsible for promotion and booking.
Three. Preparations during the activity:
1. Banner: "The whole family is mobilized as zongzi".
2. A number of soaked glutinous rice and glutinous rice leaves; A few cotton threads; 4 spoons; Some coins and candied dates; Towel rack; Table.
3. bibs and disposable gloves.
Reminder: The Dragon Boat Festival activity plan is mainly to provide a happy platform for the whole family to pack jiaozi and eat zongzi, so that customers can deeply understand the significance of the Dragon Boat Festival family reunion and leave a good impression on the hotel.
Hotel event planning Chapter 7
I. Background of the event
February 14 Valentine's Day is coming. Every hotel is trying to create romantic and warm programs for consumers. For many years, it has been sending roses and chocolates to build a place to convey the information of this plan to consumers.
According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the general office to review.
Second, the theme of the event
* * * Pink Tour of Dongguan Villa on Valentine's Day
Rose, pink, story
Third, the activity time
65438 February 2004
Fourth, the venue
Main venue: Lijun Club
Secondary location: guest room
Sauna room
Verb (abbreviation of verb) activity method
1. Create a warm and charming love palace for consumers through romantic scene layout;
2. Set up a "lover's message board" for couples to write their love words on.
3. Distinguish the identity of singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the "Couple-to-Couple Touch" activity held in the lobby (with the activity plan attached).
4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast.
5. Sprinkle the contents of the couple's chicken tail.
Sixth, atmosphere creation:
Leisure club: 1, the gate is tied into a heart-shaped arch with pine branches, flowers and pink snow gauze.
2. The theme of the activity is marked on the beam that enters the door.
3. Set a 4× 2m "Couple Message Board" on the glass wall on the second floor.
The hall is decorated with pink chiffon, roses and pink balloons.
Guest room and sauna room: decorated with pink chiffon, roses and pink balloons.
Seven, advertising methods:
1, leaflets: 10000 copies, distributed by yourself.
2, SMS release: 3,000 yuan.
3. Internal advertising: (including painting and computer screen).
4. Advertising text:
I'm lucky to have you.
Cherish you, and I will practice it all my life. (advertising words)
B, spring letter blooms, roses bloom, love comes, and your story begins;
Valentine's Day is coming, prepare a precious gift in Dongguan villa, then gently bring your she (he) and start meeting on this romantic day. (SMS)
C, February 14 Valentine's Day, "Pink Couples Suite" 188 yuan, I wish you a happy Valentine's Day!
February 14, the "Couples Touch" party for single aristocrats in Dongguan Villa is waiting for you!
Rose rain, wine candlelight, pink trip of the Lijun Club on Valentine's Day, waiting for you to participate!
Eight. Promotion plan:
1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, giving 8 roses, a box of chocolates and a bottle of champagne.
2. There are eight "pink couple suites" in the sauna room, each with 2 18 yuan per night, and 8 roses and a box of champagne are presented.
3. The "Couple Cocktail" set meal is launched in the lobby of leisure club.
4. Activities of "single aristocrats" and "lovers touching each other" in the lobby of leisure clubs.
Nine. Activity arrangement
1. Marketing Department: Launch the campaign advertisement before February 10.
Do a good job in creating a Valentine's Day atmosphere before February 13.
2. Entertainment Department: Before February 10, formulate the detailed rules of Valentine's Day activities in combination with the marketing plan:
Do a good job in creating a Valentine's Day atmosphere before February 13.
3. Sauna and Housekeeping Department: February 13, make arrangements for the pink couple suite.
4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.
X. cost budget:
1, simulated rose: 6000× 0, 3 yuan = 1800 yuan.
2. Rose: 500 × 1, 00 Yuan =500 yuan.
3. Chocolate: 100 box ×20 yuan =XX yuan.
4. Powdered snow yarn: 100 yard× 5, 0 yuan =500 yuan.
5. Flyer: 10000× 0, 25 yuan =2500 yuan.
6. Painting: 200 square×10 yuan =XX yuan.
7. Others: 500 yuan
Total: 9800 yuan
Hotel event planning 8
Hotel culture construction occupies a prominent position in hotel management and plays a decisive role. Through the cultural construction with hotel characteristics, we can unify the value orientation of hotel departments, shape the spirit of employees, tap the inherent potential of the hotel, repay customers with the lowest cost, the best service and the most beautiful image, and explore a new way of hotel cultural construction with characteristics.
(A) hotel culture construction steps:
The first stage of investigation and analysis
First of all, the development of the hotel for many years is investigated and analyzed. This paper mainly investigates and analyzes the development history of hotel material culture and spiritual culture, and explores valuable cultural wealth from the development process as a reference point for hotel culture construction.
Secondly, the development strategy of the hotel. The construction of hotel culture should be carried out at the height of development strategy.
Third, the industry background and regional characteristics of the hotel.
Fourth, the hotel development environment. This mainly refers to the political, economic, cultural and social environment in which the hotel develops.
The second stage planning and design
(1) Hotel culture planning and design should adhere to the following principles:
First of all, the principle of seeking truth from facts. The planning and design of hotel culture should be based on the objective actual situation of the hotel, otherwise employees can't participate in the construction of hotel culture at all and can't realize the landing of hotel culture.
Secondly, the principles of comprehensiveness and emphasis. Hotel culture should be comprehensively planned and designed according to the actual situation, but it should be focused in the construction process.
Third, planning and flexibility. Planning and design is a scheme. In the process of hotel culture construction, the overall framework cannot be easily changed, but it can be changed according to the actual situation.
(2) A complete hotel culture construction plan needs to include many aspects.
Such as spiritual culture, material culture, institutional culture, behavioral culture, management culture, marketing culture, brand culture and so on. The basic content of planning and design should also focus on these aspects, but planning and design should have key points.
(3) Discussion and demonstration
Practice is the only criterion for testing truth, and even the most brilliant plan should be implemented. The hotel culture of planning and design needs to be demonstrated from two aspects: theoretical demonstration and practical demonstration. Theoretical argumentation mainly carries out brainstorming communication in the form of forums. Practice demonstration should be carried out according to the specific situation of the hotel, and the department can be selected for trial or comprehensive trial; You can try out part of the planning and design, or you can try out all the contents.
(4) Dissemination and promotion
A good hotel culture construction plan needs publicity and promotion, mainly internally and externally, of which internal publicity is the key. Make full use of all available internal and external publicity and communication means, such as lectures, knowledge contests, publicity columns, training information briefings, outdoor outings, etc. Make use of all kinds of media to publicize, especially the online media which has developed rapidly, with low cost and wide influence in recent years.
(5) Evaluation and adjustment
In the process of construction, it is necessary to constantly fine-tune the scheme of hotel culture construction. Evaluation and adjustment are also phased, which can be carried out regularly or irregularly. Then optimize and solidify, form unified values and thinking and behavior patterns in the hotel, and gradually realize the phased goal of hotel culture construction.
Hotel activity planning 9
In order to create a positive, healthy and progressive working atmosphere, stimulate the vitality of hotel employees, unite the strength of employees and better serve the tourism reception work,
First, it is decided to carry out the "Hotel Staff Fitness Program Series Activities" through research.
Second, activities:
See attached table for activities and rules. If you need to arrange other activities, the staff will put forward them according to the actual fitness needs and implement them after research and approval.
three
, scope of activities:
Hotel parking lot.
Four. Participants:
All employees of the hotel are free to combine into a whole.
five
, group
Weaving form:
Activities are randomly combined in the form of competition, and each group participates in hula hoop, shuttlecock kicking and skipping rope according to the results of one round of competition. The winners of the competition will be rewarded separately. 7. Registration place: Human Resources Department
Eight, internal telephone
:5005
Welcome employees to sign up for the attachment:
Competition rules of employee fitness activities
First, the competition referee group
Chief referee:
Deputy referee:
Referee: Skipping rope-hula hoop-kicking shuttlecock.
Achievement statistician:
Second, the general rules of competition
I. Events:
Hula hoop, kicking shuttlecock, skipping rope; Everyone in each group must participate in the competition, and there is no special reason not to abstain, such as abstaining from triathlon.
Second, the organizational form:
Competition activities are divided into three categories: hula hoop, shuttlecock kicking and rope skipping, ranking according to the average score of each group.
Third, the reward method:
The competition is divided into the top one in individual events, the top one in triathlon and the top three in teams.
4. Competition arrangement: 1. Referees and statisticians should arrive at the competition venue 10 minutes earlier than the competition day; If you can't attend on time due to special reasons, you will be notified in advance 1 day. 2. Each team will participate in the competition on time according to the schedule. If you can't participate in the competition on time due to special reasons, you must inform 1 day in advance. 3. The referee is responsible for receiving the competition record from the performance statistician, and handing it over to the performance statistician for unified registration after the game. 4. The score statistician is responsible for recording and summarizing the scores of each game submitted by the referee. The human resources department will publish the competition results on the company website and post them in the staff canteen. 6. Others:
The specific situation in the competition is decided by the referee of each competition; The chief referee and the deputy chief referee are responsible for the interpretation and adjudication of technical problems of specific projects; The right to interpret this activity is given to the Human Resources Department.
Third, the competition rules
Skipping rope: the person who skips rope more times in one minute wins; If it is a play-off, the time is half a minute.
Hula hoop: the person with more inner circles wins in 3 minutes; If the number of times is the same, you have to play one more game, and the time is one.