Technology is the primary productive force, and Hisense holds the right to speak.
Compared with the previous 90' s obsession with product functions and the older generation's sensitivity to price, this 90' s pays more attention to the leading position of product strength, and many Z generations look at a product with "geek thinking". This makes "product strength" no longer a single-dimensional indicator, which is not only reflected in TV categories with large screens and good sound quality, but also includes eye protection characteristics and power consumption indicators.
Looking at the development of Hisense TV in recent years, it has made "multi-point attack" in the fields of new display technologies such as laser tv, ULED TV and broadcast display, which fully meets the urgent needs of users of different consumption levels. For example, in the field of laser tv, Hisense launched its layout as early as 20 14. From monochromatic laser to two-color laser to three-color laser, Hisense actively promotes the industrial development in laser tv, and has applied for patents 16 16 at home and abroad, independently researched and developed key components, and perfected the upstream and downstream chain of laser tv industry.
Compared with the 55-75 inch range of traditional TV, Hisense laser tv directly experiences the picture quality with a large screen, showing a "high starting point" of 75 inches, extending horizontally by 80, 88, 100, 120 or even 150 inches, which is far superior to the traditional LCD flat-panel TV in size. Last year, Hisense also made a blockbuster with its first rolling screen laser tv, which made such a large-size TV "hidden" in modern families, satisfying the pursuit of simplicity aesthetics of generation Z. This year, Hisense will also bring 8K laser tv to generation Z, and even provide a large-screen commercial solution with splicing function for terminal B..
On ULED display technology, Hisense has also maintained an efficient research and development progress, including multi-partition independent backlight control technology and HiView picture engine technology, which makes TV pictures present vivid impressions and meets the extremely demanding demand of Z generation for TV picture quality. Last year, Hisense applied for 879 patents for ULED display products, and authorized 66 international patents for overseas markets such as Europe and America, so that high picture quality is no longer the reason for Sony, Samsung and other Japanese and Korean TV brands to sell at high prices. Hisense broke their moat in one fell swoop.
Developing Hisense around the scene knows more about young people.
With the progress of the times, TV and other hardware products are also integrated into different scenes such as living room and bedroom, bringing unique scene experience to Generation Z. In order to meet the demand of young people's "staying at home and chasing dramas" on weekends, Hisense Smart TV has a built-in "gathering good looks" platform, which provides massive video content resources, covering 100% of cinema blockbusters and hit dramas. For those young people who want to release stress after work, Hisense Smart TV also provides a wealth of entertainment and social functions, making it easy to realize big-screen karaoke, AI fitness and even gameplay experience.
Obviously, Hisense not only "understands" the needs of young people, but also constantly satisfies them through software and hardware upgrades. Develop functions around different scenes, so that TV can not only "watch" but also "play" and even become a base for a family to enjoy happiness.
It is also at the climax of the Winter Olympics. In the audience of sports events, generation Z has always maintained a considerable proportion. Hisense, who knows his way, also laid out the marketing of sports events early, sponsored top sports events including the European Cup for many years in a row, and followed young people in the spiritual level.
In the future, with Hisense's efforts in different latitudes such as technology path, scene development and sports marketing, it is believed that its market share will further climb and occupy the minds of more and more young people. The favorable data in the Survey of Consumption Characteristics and Trends of Generation Z undoubtedly made a good start for Hisense in 2022. ...