In March, spring clothes went on the market, which set off another sales climax in the retail market. At the same time, it coincides with 3. 15 Consumer Rights Day, and the eyes of the public focus on the sales industry, especially the retail industry. It is especially critical to seize the opportunity of this publicity. Therefore, by giving back to customers and establishing a good public image, XXX's brand and market influence can be enhanced.
Two. Purpose of the activity
(A) through activities, to attract consumers, improve shopping mall traffic.
(2) Seize business opportunities, cooperate with merchants to clear winter clothes, promote the listing of spring clothes, and increase sales.
(c) Pay attention to giving back to member consumers and further cultivate their reputation and loyalty to XXX.
(4) Establish the brand image of XXX in an all-round way, expand market influence, and then expand market share.
Three. The theme of the event is "Dress up XXX and be grateful to customers"
Four. I-word duration
March 1 1- March 3 1
Verb (short for verb) activity:
Promotion part:
(1) Thank customers and buy 200 yuan, and directly reduce it by 100 yuan.
During the period of1.20xx.03.11-20xx.03.31,you can get direct discount when you shop in 200 yuan (cash, UnionPay, membership card) in XXX Shopping Center. Direct deductions are divided into the following categories: buy more and subtract more, double buy, double subtract, and so on:
2. (1) 20xx.03.1-20xx.03.31customers who spend more than 100 yuan (cash, unionpay cards, membership cards) in XXX Shopping Center shall present their ID cards or military officers with the consumption vouchers (machines) of that day.
(2) Card collection location: There are 4 card withdrawal points at the west gate of XXX Shopping Center (3 people at each card withdrawal point, 1 computer), including 2 in the membership card consumption area and 2 in the general consumption area.
(3) The card can only be used before 20xx.04.01-20xx.04.10 at 22: 00 p.m., and it will be invalid upon expiration.
3. Settlement method (omitted)
4. Activity rules
(1) The direct reduction amount of a single counter commodity can be collected and accumulated, but not accumulated across counters.
(2) Cash, UnionPay cards and membership cards can be used for purchase and reduction activities. Ordinary membership cards are equivalent to cash use; Gold and silver cards can participate in activities but no longer enjoy the original discount; XXX card does not participate in this activity, but it can be used normally.
(3) When the customer receives the card, he/she needs to show the coupon of the same day (multiple coupons are invalid cumulatively), and only after the dealer stamps "Card Gift Received" on the coupon (machine-made running list) can each person receive one;
(4) The gift of 50 yuan XXX card must be spent before 22: 00 p.m. from 20xx.04.0 1 20xx.04. 10, and it will be invalid after the deadline.
(5) Furniture, independent projects such as Wal-Mart, Suning, KFC, Hewei Lamian Noodles, Watsons, Yonghe Soymilk, Fresh Yulin, Yu Man Cang, Yumingge Tea Restaurant, Zunjin Sea Cucumber, Yubu Gym, Kodak Printing, Romantic Classics, Hengxin Communication, Nanshan Sea View Room, Good Mood, Luo Baoxi Baking, Internet Cafe, Children's Park and Beauty Salon will not participate in this activity.
5. Return principle:
(1) The minimum amount of goods purchased directly (200 yuan) can be returned directly within the return period stipulated by the state.
(2) In principle, it is not allowed to return goods, but it can be exchanged. If the customer insists on returning the goods, the purchased goods will be regarded as not participating in the activity. Accumulated sales of multiple commodities in the counter, which is lower than the minimum standard of direct reduction (200 yuan) after return, shall make up the difference according to the original price of the commodities; A customer who has received a shopping card but has not received the amount of the shopping card after returning the card shall return the shopping card. If the shopping card has been consumed, the shopping card shall be supplemented with cash.
6. Preventive measures
(1) Except for (5) above, all kinds of counters should try their best to participate in this activity, and the purchase and reduction amount can be appropriately reduced.
(2) March 10 launched a comprehensive inspection of clearly marked prices, and those who lacked it were ordered to fill it up within two days;
(3) It is forbidden to change the price tag three days before the event; New goods can be signed.
(4) Ensure the authenticity rate of goods in the store and the completeness rate of goods;
(five) training and checking the accuracy of the shopping guide to calculate the multiple of buying and giving activities;
(6) During the activity, if the counter changes the price without authorization, the store will give the counter a penalty of 10 times.
(2) Gratitude and loyalty are exclusive to card friends.
1. Activity time: 20xx.03.11-20xx.03.31.
2. Activity content: Any customer who uses the membership card to spend in XXX Shopping Center during the period of 20xx.03. 1-20xx.03.31will receive1bottle of dry red wine at the West Gate card withdrawal point (membership card area) with his/her ID card or military officer's card (value 68 yuan). (Multiple shopping vouchers are invalid cumulatively).
3. wine collection place: west gate card withdrawal point (membership card area)
4. Collection rules:
(1) If customers use membership cards, cash or unionpay cards, the consumption of membership cards exceeds 100 yuan, and they are allowed to participate in this gift-giving activity.
(2) When the customer receives the gift, he/she needs to hold his/her ID card or military officer's card, and he/she can only receive it with one pick-up slip on the same day (multiple pick-up slips are invalid cumulatively), and the delivery personnel can stamp the words "Gift Received" on the pick-up slip;
Cultural promotion part:
(A) "XXX, my life aesthetics"-network graphic collection activities
1. Activity time:
Submission time: xx.02.15 —— xx.03.xx.
Comment time: xx.03.6438+00 —— xx.03.438+04.
Announcing results and awarding time: XX.03. 15
2. Activities:
Take "XXX, my life aesthetics" as the theme, and carry out graphic collection activities.
3. Input method
E-mail submission:
4. Entry Rules:
(1) Take your life aesthetics as the standard, and express it in the form of pictures, words or illustrations.
(2) It can be to record your personal life, or it can be people or things around you, and the scope and subject matter are not limited.
(3) The content shall be civilized and shall not infringe upon the rights and privacy of others.
(4) Please leave your personal name and mobile phone contact information to inform the winning information in time.
(5) The submission date is based on the display time of the e-mail.
Shopping mall activity planning Article 2 Activity content:
First, the supermarket "five excellent" solemnly promises.
1, elegant shopping environment: the layout of major stores creates a lively atmosphere and environment for stores.
2. Boutique: During the activity, you can get a small gift if you find expired goods and goods with quality problems in the store.
3. Excellent service quality: 3. On the day of 15, all customers who shop in the supermarket can get a "service quality award-winning survey activity" form at the service desk, fill it out and return it to get a "good mug".
4. Special sale activities at high prices: During the activities, a variety of special sales products will be launched (ensuring quality and quality) to promote sales at ultra-low prices.
5. Rich promotional content: launching a number of department stores and snacks to buy 3 get free 1 activities.
Second, the supermarket integrity-interaction with you
1. Consultation on Consumer Law Elimination: On the morning of March 15, the Municipal Consumers Association set up an information desk in front of the first shopping plaza to publicize the relevant provisions of the Consumer Protection Law to consumers and accept and handle complaints about rights protection on the spot.
2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the First Shopping Plaza on the afternoon of March 15, and hire them as supervisors of Jiayou Company, who will be responsible for supervising the quality of supermarket products and regularly put forward various rectification opinions and suggestions to the company. According to the adoption value of the proposal, Jiayou will provide them with souvenirs worth 20- 100 yuan.
Third, really give back to consumers.
1, your new clothes, my heart
① "Farewell to Winter" clothing sale: Anyone who buys all special winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters in 80 yuan at one time will be given a pair of gloves or a beautiful scarf worth about 10 yuan; Full 120 yuan presents a pair of cotton slippers or a scarf worth about 30 yuan; Man 160 yuan presented a set of thermal underwear worth 50 yuan. (Buy more and send more, while stocks last)
(2) Hot sale of "Spring" new products: all brands of spring clothes, casual clothes and shoes with a total of 120 yuan will be given a gift with a value of 10 yuan; Full 180 yuan presents 20 yuan gifts; 220 yuan received a gift worth 30 yuan. (Buy more and send more, while stocks last)
(3) Children's wear exhibition: organize children's fashion show in Times Store, show fine children's wear, show childlike innocence and promote sales. Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a nice gift by buying other children's clothes. (Buy more and send more, while stocks last)
2, the Year of the Rooster has a good taste to nourish the stomach.
① Gourmet area: A variety of snack foods are promoted at shocking prices.
② Fresh food area: (1) Anyone who buys 20 yuan fresh food at one time will get 3 fresh eggs. (buy more and send more)
(2) limited time special fruit 1 yuan 1 kg. (3。 15 9: 00 am-10: 00 am, 3: 00 pm-4: 00 pm and 8: 00 pm-9: 00 pm; Weight limit of 2 kg per person)
Fourth, special planning: Qing Chong Liu Bei Supermarket-Liu Bei buys gold.
Come to Liubei Supermarket and win the lucky prize: 3. 15 On the same day, 10 sets of computer-printed use stamps were placed in different parts of the supermarket (you can buy them in good faith). If you can find them all, you can exchange them for prizes worth 50 yuan at the service desk. (each person is limited to one set)
Coordination of activities:
Detailed rules for organizing promotional activities by commodity management departments
The purchasing center organizes products and arranges promotional activities by contacting the supplied goods.
The operation department implements the activity plan.
The planning center makes plans and implements advertising projects.
Advertising support:
1, Liuzhou Radio and Television News (No.65438 +0)
2. Liuzhou Daily and Evening News (the third issue was released two days in advance)
3. Pop music in the store
Article 3 of shopping mall activity planning 1. Promotion purpose
Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
20xx * * * days-* * days.
Third, publicize the agenda.
20xx * * * days-* * days.
Fourth, the promotion theme
1. Xiu En 'ai, the price reduction is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.
Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme Exhibition: August1June-August 20th.
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, with exquisite ornaments in the store as the main display object;
B, each shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Any customer who buys jewelry above 80 yuan will be given a flower;
2. Make the price list of "affectionate headdress bouquet", prepare the packing box and wrapping paper in advance, and make good packaging;
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion:
1, couple balloon collision
Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost 0. 155 yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card.
Pay attention to the registration of membership card information.
Eight. publicize
In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.
slogan
XXX jewelry with color jump
Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!
Unusual Valentine's Day
What is the difference? What gift can make a beautiful woman smile? Money-saving and decent gift, please see the baby ornaments recommended by * * ...
Nine, store layout
1, prepare a gift "Let Love Announce the World" in front of the photo poster.
A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);
B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";
C. Buy or lease heart-shaped balloons for storefront decoration.
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean.
Here, it is necessary to mention that the service quality must be effectively improved.
X. joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.
Buy flowers of xx yuan and send jewelry or membership card provided by xx.
Buy xx ornaments in xx and give flowers or discount cards provided by xx flower shop.
Shopping Mall Activity Planning Part IV Activity Background:
Facing the coming of the first long holiday after the year, the first sales peak followed. In this transition period of spring and summer, consumption is more active, especially clothing and food.
Activity idea: May is the season when the weather turns warmer and tends to be stable, and it is also a good time to carry out outdoor activities such as tourism. Specially held the "Gong Kai May, Play the United States Holiday" activity. "Openness" is a strong promotion activity, and it's time to save money for consumers. "Play the United States Holiday" is a holiday, during which we will hold many interesting activities. The purpose of this activity is to grasp the consumption characteristics of consumers in this period. Then "Mother's Day"
Love activities such as "Helping the Disabled Day" and "Milk Festival" run through May.
Activity purpose:
Improve store sales, at the same time increase corporate affinity, establish a good corporate image and cultivate loyal customers.
Activity theme:
"Gong opens in May and has a wonderful holiday."
Main publicity contents:
1, I'll start the gong, so you can save money.
2. Play fake (price) period
Activity time:
April 25th-May-XX15
Chapters:
First, save money and have a good holiday.
Second, poetry and songs, perfect Mother's Day
Third, love action, perfect helping the disabled day
Fourth, a healthy life and a beautiful holiday.
Background: May Day Golden Week
Connotation: May Day in Huada is a festival for consumers to save money, and consumers should play beauty in Huada on May Day.
Extension: price reduction promotion, limited time snap-up, bundled sales, joint promotion and redemption.
Content:
1, opening ceremony gift package, infinite surprise
2, the opening time, race against time
3, the perfect price, you can choose.
Promotion area
Opening ceremony gift package, infinite surprise (activity time: May 1 to May 7)
The "May Day" period is the peak of tourism. Before the citizens are ready to go to the tourist destination, some citizens' outdoor activities and short trips in the city will also be opportunities for us to promote our activities.
Activity content: the essence is bundled sales, which are divided into "travel package" and "holiday package"
"Travel Package" is aimed at short-distance travel consumers and foreign long-distance travel groups, accumulating discounts on individual goods and highlighting the price advantage.
The "Holiday Package" is aimed at people who are busy at work on weekdays and rarely rest, especially single consumers. It is mainly to combine the necessities of life properly. It is suggested to speculate on the concept of health here and launch the "Golden Week Health Spectrum".
May 1 "glorious meal of labor" is a nourishing series.
On May 2nd, the special series of "Opening Chief Meal" was held in Huada.
On May 3rd, the green series "Have a good meal"
May 4th "Fashion Youth Meal" Nutrition Series
May 5th "Youth Flying Meal" Beauty Series
May 6th "Happy and Interesting Meal" Leisure Series
On May 7th, the series of stomachs was adjusted in "Quick Return Meal".
Daily recipes are different (mainly including: cuisines, juice drinks, snacks, etc. , bundled sales).
B, the opening time, race against time (activity time: May 1 day, XX to May 7, XX)
Activity content: the essence is to snap up goods in a limited time. It is suggested to snap up goods at 8: 00-9: 00 in the morning, 14: 00- 15: 00 in the evening and 20: 30-2 1: 30 in the evening, which is practical and unique and can make consumers want to buy.
From 8 am to 9 am, housewives are the main products.
65438+ 4: 00 pm-65438+5: 00 pm Department Store
At 20: 30-2 1: 30 in the evening, as long as you buy all the tickets for 68 yuan at one time during the activity, you can go to the service desk to get a ticket for Zhang Chong. It is valid on the day of ticket grabbing, and it will be invalid after expiration (limited quantity until it is used up).
(Note: No more than two tickets can be purchased for this event. Tickets must be handed over to the staff before admission, and they must be stamped with the financial seal of Huada.
Internal note: internal employees and their families are not allowed to participate in this activity, and offenders will be corrected. All the snapped up goods are put in boxes (the boxes are sealed) and piled on the snapping piles. Customers buy cartons and add one yuan to exchange them at the service desk. Grab 300 goods a day.
3. Price limit period (activity time: starting at 20: 00 pm on May 6, XX)
In order to enhance the popularity of shopping at night, on the evening of May 6, before the end of the long holiday, we specially set up a commodity auction in the outfield, starting at 1 yuan.
Article 5 of shopping mall activity planning: the willow green is unevenly hot, and the flowers are cold at the beginning of the year. Rain, snow and dew are countless, and friends with four seasons like spring.
I. Theme of the event: Celebrating "Four Happiness" in the "New" trilogy.
Two. Activity time: 20xx year 65438+February 24th *-65438+10/5 *
Three. Activities:
The first stage of promotion
The first part is "Welcome to the new trilogy"
The first song:
(1) Theme: The bells of Christmas Eve.
(2) Time: 20xx February 24th 18 pm-February 26th1pm.
(3) Promotion content: Keep buying.
During the activity, the mall will launch ultra-low discount products of different brands in three time periods, and snap them up in a limited time. (It's best to get less than 60% off the goods)
* method:
(1) During the activity, when the Christmas song "Jingle Bells" rings, it means that the limited-time shopping activity begins, and when the prompt sound of "Ding" is heard, the limited-time shopping activity ends.
(2) The shopping time is determined by the mall, and the products and brands launched every three time periods will not be the same, depending on the real-time customer situation of the mall.
③ The shopping time in each time period is 10 minute.
(4) When the prompt tone for the end of limited-time shopping activities rings, the shopping activities of the designated brands participating in the activities must end, and shall not be delayed for any reason.
⑤. The activity starts on the evening of 24* 18, and the purchase restriction period can be set to two.
6. Some counters that don't participate in activities look at the store logo.
⑦ vip card will be stopped during the activity.
When customers take part in time-limited shopping activities, the sales staff should mark the words "no return" on the shopping receipt.
Pet-name ruby, the goods purchased in this activity will not be returned or exchanged.
(4) Entertainment content:
Be in a daze before Christmas
Celebrate the New Year with wine: On the day of 65438+February 24*, all customers can sign up for the beer drinking contest starting at 20: 00 that night, and the champion, runner-up and runner-up will get a Christmas gift with different values. (Competition arrangement and competition rules are attached separately)
The second song:
(1) Theme: Celebration of the 4th anniversary of Shengshi xx Starlight, giving back to customers' feelings.
(2) Time: 20xx year 65438+February 27th *—65438+February 28th *
(3) Promotion content:
1. Discount: During the event, all the products in the whole venue will be sold at a discount, and the discount plan will be formulated by each counter. (After the scheme is formulated, it must be reported to the Operation Department)
2. Redemption: During the activity, all customers who have accumulated more than the following amount can participate in the value-added exchange activities.
A,/kloc-customers above 0/00-30xxxxx, plus 100-30xxxxx, can buy exquisite rice boxes worth 3xxxxx for X-American home;
B, over 300-60 xxxx, plus 2xxxx can be exchanged for a high-grade bath towel with a value of 5xxxx for X American home;
C, over 600-90 xxxx, plus 3xxxx can be exchanged for a set of Mickey towels worth 8xxxx for X-American home;
D, over 900—200xxxx, plus 7xxxx can be exchanged for a pair of X-American high-end mops with a value of 13xxxx;
E, over 300xxxx, plus15xxxxx, you can exchange it for a pure wool carpet worth 42xxxx.
3. The way and place of redemption
(1) The customer brings the shopping receipt and the computer water bill to the main service desk on the sixth floor, and the staff issues a receipt to the cashier to pay the replacement amount. The staff at the main service desk can only get the replacement after stamping the receipt and the computer water bill with the "Received" stamp.
② Vouchers cannot be exchanged for cash.
The exchange voucher is valid for three * days.
(4) The exchanged goods will not be returned.
⑤ A coupon can only be exchanged for one commodity.
6. You can't have it both ways.
⑦ Does not include the change amount.
4. Return and exchange
(1), when returning goods, you need to return the purchased goods together with the additional amount.
(2) When exchanging goods, it is necessary to re-purchase the goods according to the final actual purchase amount, and at the same time, add or withdraw additional amount for exchange.
③ When returning goods, if customers are unwilling to return the exchanged goods or the exchanged goods have been used or damaged, they can buy and sell according to the retail price of the exchanged goods.
Article 6 "Full 100 delivery 150" and clearance on New Year's Eve. The marketing planning office is approaching the Spring Festival of 20xx. In order to repay customers and let them buy the most affordable and best new year's goods, a shopping mall launched "Full 100 Delivery 150" and "Big Clearance".
Spring Festival activity plan 1: Send it on full 100 150 (Chinese New Year coupon).
1. Activity time: 20xx year x month x day -20xx year x month x day.
2. Activity content: During the activity, you can get the 150 yuan Family New Year Voucher when you shop in a shopping mall for a total of 100 yuan, baby carriages for 200 yuan and small household appliances for 300 yuan. When you buy home appliances for over 1 000 yuan, you can get a shopping mall 1 000 yuan gift certificate (except supermarkets, gold, mobile phones, furs and other special goods).
3. Proportion of new year vouchers (all vouchers are shopping vouchers):
1) New Year's vouchers: Except for special commodities such as gold, mobile phones and furs, they can be used in some shopping malls.
2) Aging Voucher: It can only be used from Grade One to Grade Seven. In addition to gold, mobile phones, furs and other special commodities, it can be used in a shopping mall.
3) Lantern Festival vouchers: only available on the fifteenth day of the first month, except for special commodities such as gold, mobile phones and furs, which can be used in shopping malls.
4) Voucher for tobacco, alcohol and sugar tea: tobacco, alcohol and sugar tea only.
5) Gift certificate: only used in shopping malls.
6) Jade coupons: only for shopping malls and xx Jewelry Palace (except gold and platinum).
4. Voucher usage rules: 1) Vouchers are only applicable to shopping malls, and copying is invalid;
2) Coupons need to be consumed on a peer-to-peer basis or collected in proportion;
3) Coupons cannot be exchanged for cash, and the cash part does not accumulate coupons circularly;
4) When returning cash consumption, coupons or cash equivalents shall be returned together;
5) coupon consumption, when returning goods during the event, return coupons and cash to customers;
6) coupon consumption, when returning goods after the event, only the cash part will be refunded;
7) Validity period of coupons: the longest time for issuing coupons is xx, and the longest time for using coupons is xx, except for coupons for Lunar New Year and Lantern Festival;
8) The mall reserves the right to interpret this coupon.
Festival activity plan 2: big family, big clearance, Chinese New Year.
1. Activity time: 20xx year x month x day -20xx year x month x day.
2. Spring Festival activity plan: As the Spring Festival is approaching, a certain shopping mall will launch a "big clearance for the New Year" promotion. During the event, the clothing products in a shopping mall were cleared in different seasons, and well-known brands were fully discounted.
Plus: In order to repay customers' support to the extended family, a shopping mall will jointly launch two large-scale seasonal goods clearance sales activities with manufacturers in the early Spring Festival and August each year. Clearance activities will focus on clothing and footwear, and hit the lowest price for the whole year to benefit consumers.
Article 7 of shopping mall activity planning 1. Purpose of the activity
During the May Day period, retail, catering and other industries are bound to usher in the peak consumption period, which is also the peak of promotional activities. It is also the best time for us to promote industrial sales and display brand promotion through promotional activities.
Second, the theme of the event won in the spring, conveying people's hearts, and there were countless surprises.
Three. Scope of activities and product introduction activities:
Product introduction of all goods (except accessories) in the store:
Mason's fabrics are dense and light in texture, smooth and soft in hand, soft in luster, good in strength, good in wear resistance, free from moth and mildew. Gorgeous colors, youthful breath, fashionable design, reasonable tailoring, people-friendly prices and many other characteristics.
Fourth, activity planning.
(1) Activity time: xx.02.10—xx.02.25.
(2) Location: Mason Fengjie Store
(3) Purpose of the activity: The purpose of this promotion activity is to digest the company's current overstocked inventory, help end customers sell Samma clothing quickly, improve consumers' awareness of Samma clothing brand and their goodwill and loyalty to Samma brand, and make preliminary preparations for the upcoming Samma clothing new products.
(4) Main activities and processes:
From now on, customers who come to Mason Store can enjoy 10% discount for 200 yuan, 8.5% discount for 300 yuan, 20% discount for 500 yuan, 7.5% discount for 700 yuan, 6.5% discount for more than 888 yuan or Mason vip card (be careful not to discount or send cards), and 6.5% discount can be added when shopping over 1000 yuan.
In addition, customers who purchase more than 499 yuan can also participate in a lucky draw. 100% winning rate, surprises are waiting for you.
Prizes:
Grand prize: a 999 yuan shopping voucher (1) First prize: 499 yuan shopping voucher (5) Second prize: 399 yuan shopping voucher (8) Third prize: 299 yuan shopping voucher (10) Fourth prize: 199 yuan shopping voucher. Performed by temporary workers and local radio and television bureau.
During the activity, the sales staff of each specialty store will promote the sales.
Verb (abbreviation for verb) activity budget:
Basic expenses: advertising expenses, leaflet printing, various publicity expenses, temporary workers' wages and overtime pay, prizes, etc. It is estimated that the expenses during this month's promotion period will be around 40,000 yuan, and all kinds of emergency expenses will be 1 10,000 yuan, a * * * 50,000 yuan.
Effect evaluation of intransitive verbs;
Through this promotion, the sales output and market share of this month have been improved. What is the estimated sales this month? It will reach 140% of the average monthly sales, and at the same time greatly enhance the influence of Samma brand and let more consumers trust XX.