Group buying B2T was originally defined as "group buying", but now, with the popularity of the Internet, group buying has become a consumer revolution in which many China people participate. Internet has become a new way of consumption. The so-called online group buying means that consumers who don't know each other gather funds with the help of "the power of gathering people online" and increase their bargaining power with merchants to get the best price. Although the emergence of online group buying has only been more than two years, it has become a popular new consumption mode among netizens. It is understood that the main force of online group buying is young people aged 25 to 35, which is very common in big cities such as Beijing, Shanghai and Shenzhen.
Although group buying is not the mainstream consumption mode, its explosive power has gradually emerged. According to industry insiders, online group buying has changed the rules of the game of traditional consumption. The core advantage of group buying is that the price of goods is more favorable. According to the number of group buyers and the number of products ordered, consumers can generally get a preferential margin ranging from 5% to 40%. According to reports, there are currently three forms of online group buying: the first is spontaneous group buying; The second is professional group buying, and there have been many different types of companies, websites and individuals with the nature of group buying. The third is the group purchase organized by the seller himself. The similarity of the three forms of * * * is that participants can get products below the market price while ensuring the authenticity. How can we make the goods bought online cost-effective? Ms. Zhao, who is experienced in online group buying, believes that before participating in group buying, she should do a good job in market research and understand the price, brand and performance of the goods she wants to buy. Only when you have a good idea can you not be confused by the so-called "group purchase discount" on the Internet.
The earliest group purchase in China was that the company gathered all its subsidiaries to purchase in order to reduce costs. The development to the present "personal level" is attributed to the Internet. Influential individuals or professional group buying service companies (group buying websites) in the industry call consumers who are interested in buying the same product to make a large number of purchases from manufacturers or general agents, so as to obtain ultra-low prices and service guarantees of products while ensuring quality; You can also organize group purchases spontaneously, and consumers can organize themselves to publish information about spontaneous group purchases on the website. Online group buying has become popular in Shanghai, Beijing, Guangzhou and other big cities, and has gradually developed into a new consumption model. It is in line with the requirements of the development of the times, combined with the actual situation of e-commerce in China, China netizens set up an online group buying platform to provide the most professional group buying services for merchants and owners.
Now, under the call of group buying websites and group buying posts that "saving money is the last word", books, software, toys, home appliances, digital, mobile phones, computers and other small commodities, home, building materials, real estate and other big commodities are all bought by consumers because of the Internet. Not only that, online group buying also extends to health check-up, insurance, travel, education and training, as well as various services such as beauty, fitness and leisure.
Commercial field.