JD.COM, which started from e-commerce, is different from other e-commerce companies in operation. Among them, it is often criticized that every employee employed in JD.COM, such as security guards, cleaners and couriers, must directly sign a labor contract with JD.COM, and it is not allowed to hand over any employee to an outsourcing company, which must bear the responsibility of 100%. In JD. COM, more than 80% employees belong to grass-roots employees, engaged in express delivery, pre-sales and after-sales This is JD. COM's gmv is only one third of that of Taobao (JD.COM's GMV is 2.6 trillion yuan and Taobao's is 8.2 trillion yuan), but the number of employees is three times that of Taobao. Taobao handed these companies over to outsourcing companies.
Two choices lead to two results. Under the advantage of self-operated logistics, JD.COM. The express speed and service of COM are second to none, but it also bears huge personnel costs; The logistics outsourced by Taobao has reduced the cost, but it has been criticized in logistics. Each has its own advantages and disadvantages, and it is difficult to distinguish right from wrong in a profit-oriented market.
In the financial report of 2020, the average annual expenditure of Jingdong Logistics Group on each front-line employee is nearly 1 1000 yuan, and the wages of couriers in first-and second-tier cities have exceeded 10,000 yuan. Just recently, JD.COM Group announced once again that it will raise the salary of its employees from 14 to 16 in two years. After reading this news, many netizens said that Liu has not changed, and he is still the big hadron who regards employees as brothers.
Liu has always been rebellious, and he likes intimacy and loyalty. Liu, a native of Suqian, Jiangsu, regards employees as brothers. Another celebrity in Suqian is Xiang Yu, the overlord of the Western Chu Dynasty more than two years ago.
These two people have a lot in common, both started from scratch in the building; Also, both of them have simple feelings of home and country: Xiang Yu once said after capturing Xianyang that day: wealth does not return home, such as jinyi night trip; When he grew up, Liu donated all the schools he attended. From donating a school bus to Lailong Town Central Primary School, to donating a school history museum and a student aid fund to Suqian Middle School, and then to donating 300 million yuan to Renmin University.
After Liu returned to the village, on the spot, he gave more than 650 elderly people over 60 years old in the village a big red envelope of 6,543,800 yuan. After the news spread, the old man in the village next door was dragged on an electric tricycle by his children and rushed to Guangming Village at full speed. On the way, they had to practice reciting Liu's nickname "Da" repeatedly.
In addition, Liu also promoted the establishment of a customer service center in Suqian, and established an e-commerce center and a logistics center there, which led to 20,000 employment opportunities and more than 2 billion taxes. Many people say: Suqian is the city of JD.COM.
This seemingly nouveau riche, soil turtle, but it is the most real.
On the 20th anniversary of Suqian, Liu appeared at the scene. The chivalry of being rich but not forgetting is vividly reflected in Liu.
In the company's development concept, Liu has always attached importance to people-oriented. Liu is not stingy with his employees.
The first is to pay five insurances and one gold for all employees, and JD.COM is sincere in this matter. For example, the monthly salary of the delivery staff (courier) in Beijing is as high as1.2000 yuan before tax, while JD.COM pays five insurances and one gold for the delivery staff according to the salary base of1.2000 yuan. In contrast, many enterprises pay 2200 yuan per month according to the minimum base set by Beijing, a difference of nearly five times.
Provide medical expenses reimbursement for old employees who have worked for more than five years. If the funds for serious illness are insufficient, JD.COM will fully support it; All female employees in JD.COM will be given 30 days maternity leave with full pay on the basis of national statutory maternity leave, and each male employee will be given 7 days maternity leave with full pay.
Liu explained.
In terms of staff accommodation, dormitories are all star-rated treatment, requiring that each room can only accommodate two people at most. Employees who have worked for more than three years will have separate rooms, and the staff dormitory includes indoor library and gym.
In order to solve the education problem of employees' children, JD.COM has also established the JD.COM Headquarters Kindergarten, which adopts the international advanced nursing environment, and the teachers are also trained by the international advanced courses. Children of employees in JD.COM can enjoy full free of charge, including maternity products and milk powder for kindergarten children.
In Liu's eyes, one of the standards of good welfare for grassroots employees is that they can buy a suite in their hometown county after working for five years.
After reading the employee's welfare, I can't help but give Liu a compliment.
Many employees of Dongfang Group, especially front-line employees, mostly come from rural areas. Liu, who grew up in the countryside, was accompanied by poverty and hardship in the process of growing up. His past experience has given him a soft heart and can understand the unspeakable bitterness and tears of grassroots employees.
/kloc-one night in 0/998, Liu's parents sailed out to sea. As a result, a big wave came and the ship sank. Liu's mother, Liu, was at school. Liu said, "As long as people are okay, I will pay back the money." .
This incident made Liu realize that the poorer the family, the more vulnerable it is. The rich can often offset some losses with money. For the poor, a disease and the loss of a sum of money will make the family in trouble and even collapse.
Liu attended a "family dinner" at a commendation meeting for old employees of the group. At the ceremony, Liu promised the employees that he absolutely did not want to see the phenomenon of "one disease and three generations of poverty" in which employees fell into poverty due to major diseases. If employees are seriously ill, the company will try its best to help them.
From poor teenagers on barren yellow land to listed companies with CEO walking barefoot; From carrying 75 eggs for villagers to promising young people who led their hometown to get rich, Liu, who was middle-aged, actually left his footprints in the business world. Since 17, JD.COM Mall has become the largest self-operated e-commerce enterprise in China, and the business of JD.COM Group has also expanded from e-commerce to financial and technical fields, ranking among the top ten Internet companies in the world.
Although Liu claimed to be blind in the interview and was teased by netizens, no one can deny that the entrepreneur who originally appeared as showstopper is now unknown.