St James' Park Stadium was renamed Sporting Goods Direct Selling Arena 20 1 1. Located in the busiest downtown area of Newcastle, in front of the main gate is a sculpture of Jackie Milburn, the top scorer in Newcastle's history. Like any modern stadium, the main frame of steel structure is simple and firm, the floodlights and the pillars supporting the stands are shining, the surrounding stands are in good order and the seats are clean and bright. There are dressing rooms, trophy showrooms, gyms, bars, business centers and other supporting facilities in the stadium, and even a small police station has been set up in the south stand.