Perez, 39, is now the creative director of a private Zumba fitness center. His achievements in overcoming many obstacles are particularly impressive. He was brought up by a single mother in Colombia. /kloc-when she was 0/4 years old, her mother was injured by stray bullets. Perez works three jobs to support his family. But he always wanted to change his passionate and dedicated dance into something different. However, he has no money for classes and lacks formal training. However, he replaced it with his natural and untrained talent. 65,438+09-year-old, champion of the National Lambada Body Dance Competition. The best college in Kerry called him and asked him to learn dance while teaching aerobics.
He has always dreamed of turning his hobby-dancing into more things, but he can't afford the tuition. (Perez said that he saw the movie Grease when he was seven or eight years old. "I know I want to dance." However, what he lacked in formal training was made up for in talent. On 19, he won a national Lambada competition. One of the best colleges in Cali called, offering to learn dance and teach step exercises.
One day, Perez forgot the music in his class. He took a tape with him-Latin music he recorded on the radio. "I improvise," he said. "This is the beginning of Zumba." One day, Perez forgot to bring classroom music. He only brought a tape, which he recorded on the radio. "I just improvised," he said. "Zumba came along." .
After the popular coach made a breakthrough in Miami, potential investors began to contact him about opening a gym. One of Perez's students invited him to meet her son Alberto Paalmann. At the age of 24, Paalmann and his childhood friend Alberto Agson (an operator) worked together to analyze the market of a startup company for an Internet incubator, and watched his career choices disappear with the bursting of the Internet bubble. Paalmann (now CEO of Zumba) immediately hit it off with Perez and hired Akin as chief operating officer and president.
Pop dance coach has just started in Miami, and future investors will open a gym. A student asked Perez to meet his son Elbert Bowman. At that time, borman was 24 years old and was doing the analysis of new Internet business. He and Perez hit it off.
Without money and experience, partners need to show Perez's talent. They spent one night laying plywood on the beach of Sunshine Island, and then invited Perez's students to take a $20 class, which they will shoot and show to potential investors. But after September 1 1, 200 1, all the clues dried up. Finally, they made a commercial information film and sold about one million DVDs in six months.
Without money and experience, partners can only show Perez's talent. They spent one night building a wooden platform on Sun Island Beach, and then invited Perez's students to pay $20 for a class. They made a film of this course for interested investors. But after 9. 1 1 in 20065438, all the resources were exhausted. Finally, they advertised in six places.
What happened next surprised them: people began to say, "I want to be a coach, like Beto." Since the first seminar in 2003, the partners headquartered in Hollywood, Florida have created a global teacher community. For $30 a month, they can join the Zumba tutor network, publish their curriculum, and get new music and choreography (zumba.com).
What happened later surprised them: everyone began to say, "I want to be a coach, like Perez." In 2003, the partners set up the first training course in Hollywood, Florida, and then set up a coaching group around the world. For $30 a month, these people can join Zumba's network of dance instructors, publish courses and get new music and dance methods.
When asked about income, Paalmann was tight-lipped: "We don't disclose figures, but it is millions." Partners say they have hardly tapped the potential of this business. "We will release a Nintendo Wii game at 38+00 in 20654 and join our Zumbawear series," said Perez. "Looking forward to seeing our first pair of sports shoes soon!"
When asked about the turnover, borman kept his mouth shut: "We don't disclose the specific figures, but there are millions." Partners said that they had just discovered some business opportunities: "In 20 10, we will release a Nintendo Wii game and add the product to the Zumba clothing collection," Perez said. "We can see our first batch of sports shoes soon!"