According to my experience in the fitness industry for more than ten years, I suggest that entrepreneurs must do a good job in market research and analysis in the early stage if they want to invest in operating a gym: investigate the local economic level, the local per capita income and consumption level, and investigate how many gyms there are in the local area, how many mobile members there are in each gym, how many grades there are, the types and pricing of gym cards of these grades, observe their operating mode and investigate the fitness ratio of the local population. Write down the "project plan" according to the survey results (especially pay attention to the investment ratio, income budget, profit cycle and risk prevention and control). These are all necessary work to be done in the early stage. On the one hand, we can understand the feasibility of investing in local gymnasiums and pave the way for the choice of venues in advance.

Market analysis is the choice and determination of the venue, and the venue selection of the gym is very important! Choosing a good location is half the battle! So, be careful. The venue of the gym also has certain requirements, so pay more attention when choosing. The rent of the gym is also the key, which determines whether you can operate for a long time in the later period, because many gyms end in failure because of the high cost of the gym and the unbearable pressure. ......

Then there is the preparation process of the whole gym, including design and decoration, equipment entry, and personnel recruitment ... In the early stage of official opening, the gym will have a pre-sale stage to help investors attract a large number of customers. When the store opens, it will not be deserted, and at the same time, it can recover a large part of the investment cost and reduce the risk and pressure of investors. Therefore, the pre-sale stage needs the help of professional teams to open up the market, and the quality of pre-sale also has a certain impact on the later operation!

So focus on it. Running a gym has many details. If you have no experience and team, don't start easily, so as not to cause unnecessary losses. When preparing for the gym, choose to cooperate with a professional company. Professional fitness management company has a mature system and many years of management experience, which is more secure in the process of running a gym and can greatly reduce your investment risk!

At present, most gyms join brands, and the choice is of course to choose those with development advantages and potential. I recommend you to know more about Shanghai Healthy Sports Intelligent Gym Management Company, which has management experience in more than 200 gym stores. The latest intelligent gym and innovative operation mode are among the best in the fitness industry! For more details, you can also leave a comment or write to me privately. I hope I can help you ~