However, if a company thinks that doing app is to embrace the Internet and make a correct transformation, it is all wet!

Don't think that the company that develops software is an internet company. They are not much different from traditional enterprises. It is just a practical product, a product composed of code programs.

Don't think that asset-light strategy is an Internet enterprise. If so, the operating modes of real estate agencies, education and training institutions and gyms will be even lighter.

With the development of the mobile Internet era, enterprise transformation can not be completed by making an app or a small program. Instead, we should use internet thinking to solve problems from the operating mode, management mode and development mode in our bones.

I gave a detailed account of Internet thinking in another answer. The following are some views on how to realize the correct transformation of traditional enterprises.

First of all, we must arm ourselves with internet technology in order to make a correct transformation.

Making apps and applets is of course an applied internet technology, but the first thing to consider is what capabilities this thing has brought to the enterprise? Have you formulated a management system to improve enterprise management? Or did you make a official website applet to introduce yourself? Or did you use the smartphone robot to do the primary screening of users? Or provide more profit growth points for enterprises? You can say a lot of things, mainly about whether it is useful to do this thing in your own enterprise. If it doesn't work, you might as well not do it.

Second, the production and operation costs must be continuously reduced in order to correctly transform.

How to use Internet technology to reduce fixed production costs, losses and other expenses for yourself needs to be considered. If you are a manufacturer, it is possible to consider applying new technologies around the point of cost loss. If you are a catering enterprise, how to reduce the loss of food and how to know where the food is cheaper, better and more stable is very important. If you are a telephone outsourcing company, how to reduce the communication cost is very important. If the transformation leads to an increase in costs, but the profits do not increase or increase disproportionately, then there is definitely a problem.

Third, it is necessary to integrate into the Internet correctly in order to make a correct transformation.

There are multiple platforms on the Internet, and the correct integration is to let your enterprise directly integrate into the target traffic gathering platform. For example, if you are a corporate customer, it is definitely thankless to waste energy and time on a platform full of end consumers. It is definitely unnecessary for you to do terminal catering and make an independent multi-functional website that looks tall and does not attract investment. The correct integration is how to use the Internet to close the distance with your target group and keep your target group.

Fourth, we must have the spirit of cooperation, openness and change in order to make a correct change.

Many traditional enterprises are closed and unwilling to cooperate, so they may feel that they can do their own products well, and the wine is not afraid of the deep alley. But not now, because in this era of information explosion, your road has long been blocked by others, and it is difficult for any customers to come, so you should open your heart and go out. And their own enterprises are weak, how to cooperate with complementary enterprises as long as their interests do not conflict and help each other. Even in some specific cases, we can reach cooperation with peer companies. The change is not to stick to one business all the time. If there is no market for that business, it must be changed in time.

Fifth, you must have an Internet way of thinking in order to make a correct transformation.

We should learn how to analyze data, grasp the process, combine reality with reality, keep pace with the times, win-win cooperation, learn and implement many new things, and make the road of traditional enterprises wider and wider.

Don't easily believe what an app or applet can do. What the Internet thinks most about is how to promote it, how to drain it, and how to realize it. What should we do before we consider it clearly?

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I'm Mr. Yang @ Netizen. Welcome to follow me and discuss issues related to Internet, entrepreneurship and technology.