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How do Nike and Adi's discount stores or factory stores join or act as agents?
Take Nike as an example.

Nike factory store is a large discount store decorated with Nike's unified image and shopping in the form of supermarket. The purpose is to sell out-of-season goods. Generally speaking, clothes after two months and shoes after three months are out of season, and these goods are the main force of factories and shops.

The agent of nike store depends on the financial conditions. There are generally two ways to get the goods:

The first is to find a big Nike agency to join. There are two situations at this time.

Pick up the goods on time to get a lower discount-less capital occupation (high purchase price)

2. Sign a contract with Nike agency to book futures, but pay in advance-the capital occupation is large (the futures price is low).

The second is to contact Nike directly as a direct agent. Under normal circumstances, this kind of Nike agent should have a huge sales network and market development ability, and strong financial support as a condition for futures trading with Nike.

Extended data:

Franchise chain refers to the business system of products and services developed by leading enterprises (including corporate image, business technology, trademarks, trade names and other business occasions and regions), which is awarded to franchisees in the form of business contracts.

Let franchisees use the image, brand and word-of-mouth of the headquarters to attract consumers to spend in the commercial consumption market. Moreover, before starting a business, franchisees will teach their own know-how and technology. For franchisees, to assist in business start-up and management. Both parties must sign a franchise contract to achieve the cooperation goal of * * * *. However, due to the different nature of joining, the joining headquarters can charge the joining fee, deposit and commission to the joining owners.

References:

Baidu encyclopedia-franchise chain