First, what is it? A seven-day cooling-off refund period? ? In June, 2020, 165438+ 10, the Shanghai Consumer Rights Protection Committee, under the joint management of various departments, formulated a model service contract for the sports and fitness industry in Shanghai, including a seven-day cooling-off period refund for gym fitness cards. It is clearly stipulated in the model contract that consumers can unilaterally terminate the contract and get a full refund as long as they do not use the membership service within seven days after signing the contract. This regulation is to protect consumers from blind impulse consumption from the legal level. It also curbed the malicious promotion and overlord clauses of some unscrupulous merchants to a certain extent, and solved similar disputes in the consumer market.
Second, the impact on industry consumption The refund of the seven-day cooling-off period of the fitness card is clearly stipulated in the model contract. Once the card is used, it will be included in the membership period and will not be fully refunded even within seven days. This is to protect the interests of businesses. Fitness card is an impulsive consumption, and the gym does have a certain guiding role in marketing. Under this regulation, gyms need to change their marketing strategies and give consumers a certain buffer period. This rational consumption pattern will be more and more standardized in the future.
Fitness card? The seven-day cooling-off period directly hits the pain point of prepaid consumption in the fitness industry, effectively alleviating the tension between merchants and consumers. This regulation will also promote the gym to change the inherent card-pushing marketing model and turn to build the core competitiveness of service-oriented brands. Even if it will affect the profit and operating cost of the gym in the short term, the advantages outweigh the disadvantages in the long run.