Unicom's brand similar to campus card is a new force, and "new force" is a customer brand tailored by Unicom for young users, which means that young people are a new force to promote social progress; China Unicom is a dynamic emerging operator; China Unicom provides the most advanced communication services to meet the needs of the younger generation for modern and personalized communication.
The new forces advocate the brand culture of "sunshine, cutting-edge and innovation": "sunshine" represents an active and healthy life concept; "Frontier" refers to providing the most attractive and differentiated wonderful services for young users relying on the superior network of China Unicom; "Innovation" is based on customers' own experience, and the new forces provide tailor-made communication packages and service models.
With its independent tariff package, fast communication network, wonderful value-added services and innovative customer experience, Unicom "New Power" allows you to break all communication barriers, dominate yourself and meet all the unique needs of Wild Tianma.
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Advantages of "new forces":
Now the degree of product homogeneity is getting higher and higher. In addition to the recognition of product quality and value, there is another force influencing consumers' choice, which is the role of brand culture. Once the brand culture and the culture and values recognized by consumers have a * * * voice, this power is very powerful.
For example, the success of Nike accurately catered to the trend of change and the trend of the times in the United States in the 1960s, and actively shaped the fitness and health culture that was quietly changing at that time, thus transforming brand loyalty into a new spiritual culture.
China Unicom hopes to inject rich and profound cultural connotations into the brand "New Power" to lead the growth needs and spiritual belonging of teenagers. The brand name "New Power" is a kind of recognition and support for young people, affirming that they are new forces to promote social progress.
The core spirit advocated is upward, which expresses the belief and goal of teenagers' continuous learning and progress in the process of growing up, which is also their mainstream life values. The essence of personality summed up from them is the brand core of "Up New Force" and the cultural spirit that this brand will advocate: "self-confidence, innovation, sharing and teamwork".
"Self-confidence" is a kind of strength that young people bravely show. They can exert their strength in every corner of fashion, create their own growth dreams and interpret colorful lives. "You ask me what my name is, call me the first!" They dare to shout such a motto, they always have something to be proud of, and their lives are colorful.
"Innovation", a brave attempt, is innate. This gene promotes young people to constantly put forward new self-requirements, and it is also a force of firm confidence. Unwilling to obey the rules, the law is used to break, nothing unexpected, nothing afraid to try, they have ideas, but also have the ability and courage to achieve.
"Sharing", all new experiences belong to everyone, and innovation and communication are infinitely expanded because of sharing. "Team", believing in yourself, agrees that the resultant force of "1+ 1" is always greater than independence, and thinks that "unity is strength".
Individuals are social people. While flaunting individuality, we should not forget the team. Personality and team are not contradictory. Only in this way can we become a positive force in society. Team consciousness represents a more mature mentality, cooperation with others and the behavior of surviving in society and creating value for society. Under the general trend of positive progress, the cultural spirit of "new forces" is multidimensional and rich in connotation.
Baidu encyclopedia-campus card
Baidu Encyclopedia-China Unicom