What is the theme of marketing? In order to effectively ensure the level and quality of things or work, it is often necessary to make a plan in advance according to the specific situation, which can clearly define a general direction for an action. Let me share what the marketing theme is.
What are the themes of marketing 1 1? Brief introduction of cooperative units.
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Second, the purpose of the activity
For the purpose of attracting customers, interact with community customers, create and feel the community culture of the project, drive new and old customers, improve the popularity of our community bank, attract the attention of customer groups, and expand the influence and popularity of community banks.
Three. Main points of activities
1. Activity content
1) somatosensory games attract attention.
In order to attract new and old customers to understand our community bank and enter our community bank, this competition was specially held and achieved remarkable results. Arrange a fixed period of time every week to have an interactive project of somatosensory games in front of our community bank (or within our ability).
The content of this game is novel and exquisite, and it also has the effect of national fitness, which will definitely attract customers passing by, and these customers who stop must have the customer groups that our bank is looking for. In addition, customers who participate in somatosensory interactive games need to sign their names in the activity participation details register and leave their phone numbers as the source of customer information of our bank.
2) When customers attract people to a certain scale, you can continue to answer questions with prizes.
Visiting customers can not only experience the fun of somatosensory games, but also participate in the award-winning feedback of answering questions, and the publicity will certainly achieve the expected results.
Exchange topic suggestions
Suggestions for answering questions are as follows:
1. When was the bank established?
2. What is the bank's business philosophy?
3. What are the product specifications of the bank's wealth management products? Questions can be selected according to customer needs.
3. Publicity methods
(1) Put campaign advertisements in newspaper boxes in communities around community banks.
(2) Posting advertisements for marketing activities on elevators and bulletin boards in communities around community banks.
(3) Promote activity information through WeChat.
4. Activity feedback and tracking sales actions
On-site personnel will analyze the situation of customers' answers according to the development of activities and provide targeted services to customers. For customers who participate in the game interaction, after the game is over, they will conduct targeted in-depth excavation.
Fourth, the target customer organization.
1. Target customers
Target customers include: visiting customers in the communities around the community bank who come here through publicity, and customers who always bring new customers on the same day.
2. Customer organization
The new and old customers who came to visit our bank that day were guided by the receptionist after a brief understanding, and the consulting customers were taken to the consulting area, and the customers who participated in the game were taken to the game area for registration. After the game starts, the fixed staff will inform the game mode and matters needing attention, and then start an interactive game to answer questions. Customers who correctly answer our questions will be given exclusive souvenirs from Bohai Bank.
Verb (abbreviation for verb) arrangement of time and place
1. time
You can use the holidays or statutory rest days after the opening of community banks.
Step 2: Location
In front of our community bank (or within our ability)
Budget of intransitive verbs (please list name, unit price, quantity, total price, etc. Details of each expense)
XBOX360 somatosensory game 1 3000 yuan.
Souvenir 100 0-500 yuan (you can use our existing cups or something else).
1 flat screen TV 3000 yuan (community banks should have this equipment)
Seven, the expected effect analysis
1. The expected business volume brought by this activity.
The business volume can't be guaranteed, and the popularity will definitely increase.
2. The expected impact of this activity.
At the same time, with the sales of wealth management and savings products, the deposits and business volume of outlets will increase substantially.
Eight. Personnel arrangement and responsibilities
1. event planning: 2 people.
Responsibilities: Arrange on-site partition to receive customers and equipment debugging and other process distribution.
2. Activity coordinator: 3 people
Responsibilities: receive visiting customers and do a good job in publicity and explanation.
3. Person in charge of the event site: 1.
Responsibilities: Responsible for all the details of the day's activities.
What is the theme of marketing? 2. Objectives
1, to help each region complete the sales task.
2. Improve terminal coverage and strive to reach 50%.
3. Enhance brand awareness and reputation.
Second, the annual plan
1, SP activity:
Activity theme: Look at yourself from another angle.
Activity time: March-May, 20xx
Activity type:
1) Small promotion-brand display+special sale (two counters+two shopping guides)
2) Medium-sized promotion-brand display+selling+interaction (1 back cabinet +4 low cabinets +4 shopping guides)
3) Large-scale promotional roadshow-stage+game interaction+sales+product display
4) In-store promotion-in-store packaging+special sale
2. Brand roadshow (event marketing)
Theme: SILU sunglasses are a fashion show.
Activity time: March-April, 20xx
Activity scale: 12 (East China 3, Central China 3, North China 2, Northeast China 1, Southwest China 3) Activity mode: a national activity+brand display+sales+interaction+runway show.
3. Festival promotion
Theme: According to each festival.
market strategy
Activity time: during the festival.
Activity planning: creative planning+design+production and output of some materials.
4. Channel promotion (TP activity)
1) agent order meeting
Time: 20xx 165438+ 10-65438+February
Scale: 10 venue/country
Support: gifts/materials/discounts
2) Selling prizes
Time: 20xx from February to September
Participation mode: integral/label exchange
Participant: the regional store of the agent.
Exchange amount: 15 yuan/pair.
3) rebate activities for contracted quantity
Time: March to April, 20xx
Scale: 50 companies/agents
Support: rebate +VMD (store-in-store promotion)
5. Terminal training
Time: March to April
Scale: 100 people/field/area
Object: Shop assistant, store manager, store manager.
Content: product selling point, product promotion, store management.
market strategy
Third, the implementation steps
1. About SP activities
65438+1October-165438+1October: Complete the implementation plan (activity mode, activity content, effect diagram, etc. ).
165438+ 10-65438+February: supplier preparation, gift procurement and internal publicity.
065438+10-February: negotiate in various regions and submit application for activities.
March-June: activity promotion, activity execution and activity summary.
2. About brand roadshows (event marketing)
65438+1October-65438+February: Complete the implementation plan (activity mode, activity content, effect diagram, etc.). ), implement the company's proposal and reach cooperation. 065438+10-February: negotiate in various regions and submit application for activities.
March-May: activity promotion, activity execution and activity summary.
3. About holiday promotion
165438+1October-65438+February: prepare relevant posters, plans and design renderings.
February-September: independently carry out activities and cooperate with SP activities, brand roadshows and store-in-store promotion.
4. About channel promotion activities (TP activities)
1) integration and label exchange
165438+1October-65438+February: 20xx annual integral operation plan is completed, with internal publicity and notice.
65438+Feb-065438+1Oct: System debugging, implementation of various preparations.
February-September: Activity implementation
2) Agent's Ordering Meeting
65438+ 10 month-165438+ 10 month: plan formulation.
65438+Feb-065438+1Oct: Follow-up implementation.
3) rebate activities for contracted quantity
065438+ 10, February: report the activity plans of various regions.
market strategy
February-March: The Marketing Department draws up the signing rebate plan.
5. About terminal training
10- 1 10: prepare for the training of salesmen and specialists110/2: hold a marketing meeting.
65438+February-February: Prepare for terminal training.
March-April: Organize and summarize the terminal training meeting.
What is the theme of marketing? 3. Activity time:
June 10- June 18
Two. Activity theme:
Dragon Boat Festival "chain" knot customer heart
Three. Activities:
1. "Chain" knot customer heart:
June/KOLOC-0/0-June/KOLOC-0/8. If you buy more than 3,000 yuan plus 5/KOLOC-0/yuan, you will get a/KOLOC-0/8K chain.
(Su Jin does not participate in preferential activities)
2. The old decoration of Dragon Boat Festival has a new look:
During the Dragon Boat Festival, customers can take their previous jewelry to xx jewelry store/counter for new jewelry, only charge processing fees, and provide free cleaning service (diamonds purchased from non-xx jewelry stores/counters can also participate), so that all jewelry can be transformed.
Four. Publicity and promotion of activities
Advertisements for activities with the theme of "Connecting with the Guests at the Dragon Boat Festival" are published in local daily newspapers or evening newspapers with a large circulation, including the detailed rules for participation in activities such as "Connecting with the Guests at the Dragon Boat Festival" and "Renovating the old decorations at the Dragon Boat Festival".
Advertise on TV stations all over the country. You can also publicize the significance, participation details, addresses and telephone numbers of special shops/counters all over the country in the form of subtitles during the prime time of TV stations.
Make posters or X-stands in front of the store, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation.
Verb (abbreviation of verb) activity control and evaluation
1. Do a good job in customer consultation, and record the number of arrivals, participants, buyers and sales in detail.
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of xx jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.