In order to win the war, you must? Choose people and follow the trend? This is another important idea in Sun Tzu's Art of War. So-called? Choose a person? , is to choose a good general. "Ji pian" points out: what must a general have? Wisdom, faith, benevolence, courage and strictness? Five qualities.
"Conspiracy and Attack" also said:? Will, Kuninosuke (auxiliary) also, auxiliary week (cautious) will make the country strong, auxiliary gap (omission) will make the country weak. ? According to this idea, enterprise management should also select outstanding talents with the above five qualities as factory directors and managers. The work of these senior managers determines the rise and fall of enterprises.
In the history of American automobile development, Ford Motor Company once used James, an expert with outstanding wisdom. Kuznin became the manager and made Ford the king of cars; Since then, General Motors has been put into use again? Modern corporate organizational genius? Si Long became the general manager, which made the company's turnover rise rapidly and beat Ford. In the early 1980 s, Chrysler began to use Iacocca as its president, which made the company undergo earth-shaking changes. It not only paid off all its debts, but also made unprecedented huge profits.
In today's business strategy, choosing partners and realizing profit sharing are the main strategies for complementary advantages and common development, but we should be cautious in choosing such partners, as Sun Tzu said? Choose a person? What will the election focus on? Wisdom, faith, benevolence, courage and strictness? Five qualities. In the choice of partners, we should also choose enterprises with good reputation, good relationship with the government and customers, innovative ability and expansion ability.
For example, in order to realize the vision of operating and building a mobile information society in China, the world-famous Nokia Company established a joint venture with eight enterprises in China. The eight partners are: Shouxin Group, Dongguan Nanxin Industrial Development Co., Ltd., Neusoft Group Co., Ltd., Beijing Xing Hang Machine Manufacturing Company, Chongqing Telecommunications Bureau, chongqing post and telecommunications Equipment Company, CITIC Technology Co., Ltd., Broadcasting Science Research Institute of SARFT, Fujian Mobile Communications Co., Ltd. and Shanghai United Investment Co., Ltd.
One of the secrets of Nokia's success in China is to become the best partner of China enterprises first. At the same time, Nokia has strengthened cooperation in technology transfer, localization and export expansion, and has been transferring advanced technology to its partners in China. 1995, Nokia and Shouxin Group jointly established the first domestic company with large-scale GSM system and equipment production capacity; 1998 set up a joint venture with Shanghai liantou to build Nokia's main network equipment production base in Asia; In 2000, we established a joint venture with Neusoft Group Co., Ltd. to provide wireless application products, services and solutions. Through the choice and cooperation of these China enterprises, China has become Nokia's second largest sales market in the world. The total export value of China Shouxin Nokia Mobile Communications Co., Ltd., Dongguan Nokia Mobile Phone Co., Ltd. and Nokia (Suzhou) Telecom Co., Ltd. exceeds 2 billion US dollars. In 200 1 year, Nokia's total exports in China exceeded 2.5 billion euros, and it continuously maintained the position of the largest foreign exporter in China's communication industry.
Grandson's? Choose a person? There seems to be another meaning. "March" said: there are not many soldiers (more is better), but there is no Wujin, which is enough to unite (work together), anticipate the enemy (determine the enemy's situation), and win people (defeat the enemy). ? Similarly, enterprise personnel should be lean, exclude those who are weak, ill, have low cultural literacy, have no enthusiasm for work and have poor ability, and choose those who are smart, capable and capable. Only in this way can enterprises flourish and greatly improve their benefits. Entrepreneurs in Benxi 1984 contracted the fire-fighting grocery store. As soon as he took office, he subtracted 20 cadres from the original 27, leaving only 7 cadres with good quality. The other seven cadres have clear responsibilities and high work efficiency. As a result, they paid profits and taxes120,000 yuan for the country in just one year. Chen Baoan, director of Shihezi Paper Mill in Xinjiang, also reduced the number of government departments from twelve to seven after he took office on 1983. A group of cadres who did not seek politics in office were replaced, and a group of knowledgeable, managerial and motivated people were hired to leadership positions. In her first year in office, the factory produced 7,444 tons of paper, the highest since its establishment. This year's profit target is 300,000, and the actual completion is 930,000, which shows that the soldiers will obviously improve the enterprise's efficiency.
What is the key to enterprise development? Choose a person? , more Stone man? That is to take advantage of the strong momentum. 1September, 1982, China women's volleyball team won the world women's volleyball championship. Wu Dongyuan, director of Xinxiang Household Electrical Appliances Factory in Henan Province, was very sad when he saw the women's volleyball players leave the field in pain because of sprained feet on TV. He quickly took the far-infrared medical instrument produced by our factory to express his condolences, and the girls of the women's volleyball team agreed after trying it out. On the eve of the opening of the 9th Asian Games in New Delhi, the factory manufactured 12 pocket medical devices and sent them to Beijing. From then on, the women's volleyball team regarded a power plant as their mother's family, and the relationship was very close. At the 1984 home appliance ordering meeting, buyers from all over the country ordered 4800 sets at one time after seeing the photos of women volleyball girls using medical devices. 1August, 987, China women's volleyball team arrived at the home power plant? Visiting relatives? Vice Governor of Henan Province, Director of Sports Commission and many performing artists rushed to Xinxiang to give them a grand welcome. Officials from the embassies of the United States, Italy, France, Germany, Poland and India were also attracted to the past. After trying out the fitness physiotherapy instrument, they repeatedly said? Ok, I have already ordered. Wu Dongyuan? Ren? Sports stars and mass media? Potential? For factory production? Zhongzhou? Brand medical devices are well-known at home and abroad.
Except? Stone man? Besides, what else? Create momentum? . Sun Tzu said:? Those in power control power for profit. (Ji pian) that is, we should formulate effective measures according to how to benefit ourselves. In order to make enterprises develop rapidly, we can adopt many methods, such as changing mechanism, introducing foreign capital, merging bankrupt enterprises and creating famous brand products. Township enterprises in Hengshan county, Hunan province have implemented various forms of restructuring, such as leasing, risk mortgage contracting, joint-stock cooperation, public-private partnership, auction and so on. Which ones have enhanced the vitality of enterprise development? Three increases and one decrease? That is, the output value, sales revenue, profits and taxes increase, and the total assets and liabilities decrease. In recent years, the county has fully implemented the development strategy of private economy, and a large number of newly run private enterprises have emerged. According to incomplete statistics, only in the first half of 1998, there were more than 400 individual and private enterprises in the county, with an output value of more than 2.9 billion yuan. Since its establishment five years ago, Hunan Gaoxi Enterprise Group has introduced foreign capital, listed, diversified operations and acquired and merged other enterprises? Create momentum? Measures, the total assets increased from 25 million yuan to 270 million yuan, not only achieved the goal of expanding scale and creating higher profits, but also saved a number of enterprises, and its social and economic benefits were equally good.
An enterprise can create brand-name products, just like inserting a pair of wings into the development of the enterprise. There are many ways to create a famous brand: some rely on the long-term excellent quality of the product itself, which is well received and spread among consumers and becomes a famous brand; Some of them are famous through national and industry appraisal or participating in international exchange activities. Some have become well-known brands through continuous and multifaceted advertising, which has a wide influence among the masses; Some enterprises take part in social welfare activities and use the introduction of news media to make consumers feel good about the enterprise, so their products become famous; Some goods have won the satisfaction of consumers through thoughtful pre-sales and after-sales service, and their reputation is far-reaching; Some goods have become famous brands that people pay attention to because they are widely sold in major shopping malls around the world with convenient transportation and crowded customers. After the product? Create momentum? Once it becomes a famous brand, everyone loves to eat, wear and use, and the sales volume naturally increases greatly, and the enterprise is thriving and thriving.