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School sports marketing
Gym and driving school are all one-time charges, so these members will not patronize such stores every day after paying the fees, so there is a great chance that these stores will run away.

1. One-time charge affects subsequent operations. Gyms and driving schools will make them pay all the fees at one time when they collect members, so that consumers can exercise or learn to drive here. At the beginning, the gyms and driving schools frequented by consumers collected money every day, which made them mistakenly think that business was very hot. However, when no new members join in the operation process, serious problems will occur in the operation of these gyms and driving schools. The operation of gymnasiums and driving schools costs a certain amount of money every day, but when these gymnasiums charge once, it is difficult to make up for the space generated in the operation. If they don't stick to it for half, they will choose to close the store. Consumers in gyms and driving schools will not come here every day even if they pay. Many consumers will not come once for several months, so these gyms directly choose to close the store when these members are not paying attention.

Second, the investment is large and the cost cannot be recovered. Gyms and driving schools have high initial investment costs. The gym needs to rent a very large venue, all the fitness equipment needs to be purchased here, and many fitness instructors will be invited as a facade in the early stage. Even if many members sign up for the gym at the beginning, it is difficult to recover the initial investment. When the boss is unwilling to continue investing with his principal, he will directly choose to close the store. At present, gyms and driving schools have just started. In order to attract students to pay, many very powerful preferential activities will be given. It seems that many people who sign up actually have low incomes. When they are in the middle of their business, the boss will find that they are not making money, but if they keep losing money, they will simply choose to give up.

These bosses open gyms or driving schools to make more money, but when they find that they have not made any money in the middle of their operation, they will choose to run away when they have been losing money.