Reebok is an American fitness brand. In the eyes of post-80s and post-90s, Reebok is not only a fitness brand, but also represents feelings. The famous Yao Ming and Iverson have endorsed this brand.

Reebok is a fitness brand from the United States, and is committed to becoming a first-class fitness brand in the eyes of fitness enthusiasts. Headquartered in Canton, Massachusetts, the company designs, sells and distributes sports shoes, fitness shoes, casual shoes, sportswear and sports equipment of Reebok, Lockport, CCM, JOFA, KOHO and Greg Norman all over the world.

In the long history of brand development, Reebok has signed stars: a famous American NBA basketball player, who has been selected to the NBA All-Star Team for many times, allen iverson, who was the captain of the American men's basketball dream team (Reebok's lifelong endorsement), and Francis, the uncrowned king before the NBA dunk, also joined the Reebok family in 1999, including Jason Terry, Gallinari, sessions and Nelson.

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Today, in the world sporting goods market, the top three are Nike, Adidas and Reebok. Soon, this ranking may change.

Because Adidas-Solomon, headquartered in North Bavaria, Germany, will buy all the shares of Reebok for $3.8 billion. After the merger of the two companies in early 2006, the annual income of the new company will reach $654.38+0.23 billion, which is close to Nike's $654.38+0.37 billion in 2004-2005.

Its share in the global sporting goods market will also reach 20%, closely following Nike's 1/3 share, which will pose a strong challenge to Nike.

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