Organizer:
Changsha Radio and TV Station
Zhongguang Tianze Tailian
Guangdong Satellite TV Guangdong Southern Satellite TV Inner Mongolia Cultural and Sports Channel Haikou Xinjing Video Channel Kunming Political Science and Law Channel Hefei Story Leisure Channel Urumqi Female Channel Suzhou News Integrated Channel Guangdong Mobile TV Qingdao Mobile TV.
Theme: Brilliant Liuyang River
Campaign slogan: Bloom for Millennium, Dance the World.
Activity orientation: beyond innovation, fireworks characteristics, national level
Visual highlights: the combination of people and scenery, the combination of truth and reality.
Creative highlight of the program: 1, combining the traditional large-scale opening ceremony with musicals and symphonies with world artistic height; 2. It is the first time to apply 3D holographic image and digital projection technology.
Stage highlights: Three kinds of stage scenery appear at the same time, forming a magical effect.
Highlights of publicity and broadcast: Breaking the single mode of two-hour satellite broadcast of the opening ceremony, the pre-publicity and post-broadcast are three-dimensionally bound, forming a huge battle situation in which satellite stations, 13 ground city stations, the host Changsha Radio and Television Station and 15 media jointly broadcast. 20 1 1, Natural Selection Media cooperated with Dragon TV to plan and undertake the audition of Hunan Station in the third season of China's Got Talent, and became the national audition champion with the super high ratings of 3.5 1.
"No threshold, no talent." This is the core symbol of "the world's largest talent show", and China's Got Talent is also committed to creating a "zero threshold" talent show, so that any ordinary person with talent and dreams can show their talents and potential. China's Got Talent selected ordinary people who are ordinary and talented, have dreams and are eager to create miracles, and let them step onto the world stage. From September 17 to September 2 1 Sunday, at the 20 13 Meixi Lake International Culture and Art Week hosted by natural selection media, more than 200 artists from more than ten countries participated in three main activities, attracting tens of thousands of viewers. Meixi Lake International Culture and Art Week continues to adhere to the theme of "bathing the soul, subliming the star city" and the artistic orientation of "internationalization, elegance and fashion", realizing the combination of art and thought, international and national, modernity and ecology, performance and creation. There are 18 works in 39 programs in China and 2/kloc-0 works abroad, most of which are foreign works and foreign artists who come to Changsha for the first time. At the same time, more than 20 foreign envoys from more than ten countries, including the United States, Britain, Switzerland, Germany and Belgium, participated in this culture and art week, which is another large-scale activity in Changsha after the Meixi Lake International Culture and Art Week in 2065,438+02.
At the same time, activities adhere to thrift. Change the traditional theater performance form, make full use of the natural landscape of the surrounding ecological environment, and build a landscape real-life stage with Taohualing and Meixi Lake as the background. The performance was held in Meixi Lake International New Town, the first batch of eco-green demonstration cities in China, which adhered to green and low carbon and minimized energy consumption. The stage equipment was reduced, and the original plan to install large projection lamps, 3D building projection production and LED light sets was cancelled, which not only achieved the performance effect, but also reduced the expenses. This activity achieved the perfect combination of elegant artistic orientation and frugal way of holding, and made positive contributions to the construction of high-quality cultural brands in Meixi Lake. Time: 2065438+September 22, 2003
Venue: He Long Gymnasium
Adhering to the spirit of frugality, Tian Xuan Media puts creativity first, closely follows the theme of "Chinese Dream", and focuses on various mass sports and fitness projects such as square dance and roller skating, covering all walks of life in Changsha. More than 5,000 people participated in the evening performance, which collectively demonstrated the mass sports spirit. The narration of Changsha sports dream in the evening party has both a sense of time and space and feelings of Hunan. Yi Lianhong, member of the Standing Committee of the Provincial Party Committee and secretary of Changsha Municipal Party Committee, attended the opening ceremony, and the party was highly recognized by leaders at all levels.
Natural selection media did not invite a "big shot" star singer to plan and execute the opening ceremony. Except for a few professional actors, most of the performances were completed by 3400 extras including students, community residents and armed police, focusing on the sports people and sports stories around them. Some coaches, athletes and a large number of fitness enthusiasts who silently fought in the front line of sports work also took to the stage. For some familiar fitness sports, such as BMX, roller skating, aerobics, square dance and so on. Natural selection of large-scale media activity teams reinterprets them in a special way, bringing a refreshing audio-visual impact to the audience.