From 65438 to 0952, Colonel Harland Sanders established the original fried chicken franchise business, and the prototype of KFC began. 1987, KFC entered China and opened the first western-style fast food chain restaurant in China at Qianmen. On August 1 day, 2000, the first KFC franchise store in China was officially handed over in liyang city.
Franchising is an effective way for KFC to expand its business around the world. Franchising began in China at 1993. After a period of silence, since 2000, KFC's franchise in China has only adopted a form of "not starting from scratch". Franchising is the successful representative strategy of KFC's first brand strategy, which has "China characteristics".
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Like other regions, franchising has played an important role in KFC's expansion in China. The so-called franchising refers to the right to use patents, trademarks, product formulas or any other valuable methods obtained by the franchisee by paying a certain transfer fee to the transferor. The transferor does not control the strategy and production decision, nor does it participate in the profit distribution of the franchisee.
The management mode adopted by KFC is just a franchise mode. KFC provides brand, management and training, as well as a centralized and unified raw materials and service system. Finally, the two parties share commercial interests according to the agreement.
This is a very attractive choice where franchisees can easily avoid deviating from KFC's operating rules. It is precisely because of the correct market strategy to enter China that KFC has blossomed everywhere in China since 1986 was introduced to China from the United States.
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