Tourism consumption during the May Day holiday in Jiangsu Province exceeded 4 billion. During the May Day holiday, under the background of normalization of epidemic prevention and control, Jiangsu mainly took "micro-tourism" and "micro-holiday" as local short-distance tours, and the rural tourism fever continued to rise. Tourism consumption during the May Day holiday in Jiangsu Province exceeded 4 billion.
During the May Day holiday in Jiangsu Province, the tourism consumption exceeded 4 billion 1, such as setting up tents on the grass, walking the baby, playing board games, eating and taking photos, or pulling down curtains in the starry sky to watch a drama ... During the May Day holiday, under the background of normalization of epidemic prevention and control, the tourism market in the province is dominated by "micro-tourism" and "micro-vacation", and rural leisure, outdoor camping and flower viewing have become the first choices for tourists to go out.
According to Jiangsu smart tourism platform monitoring and mobile phone signaling data, during the May Day holiday, the scenic spots and rural tourist spots in the province received 8.451.9000 tourists, of which the rural tourism monitoring points received 3 1.442 million tourists. The new game of surrounding tourism drives new consumption. During the May 1 ST period, the total tourism consumption in the province reached 4.07 billion yuan, of which rural tourism consumption income was 65.438+0.73 billion yuan.
Camping at home has been upgraded, and parent-child tours are becoming more and more common.
"Open a circle of friends, half camping and half praising campers." Nanjing citizen Xiaobai said with emotion. Outdoor camping has become the first choice of many citizens when they can't travel far.
"Under the premise of strictly implementing epidemic prevention and control measures, major outdoor scenic spots in Yangzhou have launched' micro-vacation' products such as outdoor outings, camping picnics and so on. Many scenic spots that can relax and get close to nature at home are on fire. " For example, a person from Yangzhou Wenguang Tourism Bureau said that the Paoyuhe Park, located in the new eco-tech city in the east of Yangzhou, was on fire. This cultural theme park, which integrates popular science of fish migration culture and ecological environment protection education, was called "Jiuzhaigou in Yangzhou" by netizens.
Camping has become a micro-vacation mode sought after by young people. During the May Day holiday, camping groups are becoming more and more "all-age", and parent-child tours and family tours are very common. Nanjing Hongshan Forest Zoo has opened up an exquisite campsite for children and has natural courses, which is a good place for parents and children to travel.
Lianyungang Monkey Camp entered Wan Yu Park and started a two-day and one-night workshop on camping experience and woody plants. Parent Ms. Wang said in the WeChat circle of friends: "Children are addicted to playing and want to take the following courses, such as rope wrestling, tea picking, rock climbing, rafting and kayaking."
The scenic spots in the province follow the hot spots to launch camping services and strengthen supply. Before the festival, the Provincial Department of Culture and Tourism released the list of "Top Ten Scenic Spots in Jiangsu" and "Top Ten beautiful countryside in Jiangsu", and most of the scenic spots on the list launched outdoor camping projects.
Wuxi Nianhuawan, Three Kingdoms Shuihu Film and Television City, Sunac Paradise and other scenic spots have opened up camping areas, Meiyuan has created the first Meiyuan camping conference, and Yuanzhujing has also launched a tent camping festival. Nanjing Lishui Rose Garden launched a series of "one-stop" camping products, Tangshan Mine Park built a "network celebrity" mine Le Ye Exploration Camp, and Shiqiu Film and Television Base "Litchi Qingqing Camp" launched a bonfire night reading, challenging mysterious scripts to kill activities, and created a "movie night" theme camping.
Changzhou Zhonghua Dinosaur Park launched dinosaur theme camping products in the original expansion camp area of the park, equipped with outdoor movies, live music, camp board games and other entertainment projects, making urban camping interesting and fun.
Cultural supply has been upgraded, and "watching exhibitions and punching cards" has a new experience.
Optimize the supply of holiday tourism products in the province and carry out colorful, small and diverse cultural activities. Wenbo venues have prepared a wealth of "cultural" packages, so citizens can visit museums and soak in libraries, and have more new experiences when visiting exhibitions and punching in.
During the holiday, the "Millennium Site Exploration" was held in Nanjing Dahonghu Site Scenic Area. Visitors can unlock the museum's new gameplay through a series of wonderful activities such as making handicrafts, participating in dance performances and script killing.
Large-scale cultural exhibitions pay attention to interactivity and fun. Nanjing Folk Museum exhibited 88 classic Nanjing clay figurines. Nanjing Museum offers guided tours to explain national treasures in depth, simulate on-site treasure hunting, answer questions and win cultural and creative gifts. Yancheng Museum launched "Looking for Salt" activity. Visitors can complete the "treasure hunt" task in the museum and exchange a museum-customized blind box at Wenchuang Store.
Small performing arts activities are equally wonderful, and a number of projects are "new". Jiangsu Garden Expo Park launched an immersive performance of "Hundred Years of Stone Light", Wuxi Film and Television Base staged a stage play "Goddess Luo", and Nanjing Huachang Longzhigu launched a "Chaoji Imagination Season" consisting of circus performances and luminous parades to create a new experience of night consumption.
Cultural and recreational activities pay more attention to online and offline integration, performance and broadcasting, and various places have launched a series of characteristic cultural tourism products such as cloud exhibitions, cloud classrooms and cloud theaters. Yangzhou Museum and Yangzhou jointly launched such columns as "Watching Bo in the Clouds", "Gathering Wind and Firefly Snow —— Exhibition of Cultural Relics Collected by Yangzhou Museum", "Impression Ukiyo-e Painting —— Art Exhibition of Engraving Printing and Ukiyo-e Painting" and "Art Exhibition of the Year of the Tiger Zodiac" to attract citizens to watch the exhibition online and offline.
The 4th Suzhou Pop Culture "Stars Award" was held, and the online performance of "Bangzi Opera Concert+Zhezi Opera Special Session" was launched in Xuzhou ... High-quality performances enriched people's holiday choices.
The consumption scene is upgraded to stimulate the consumption potential of "local tour"
During the May Day holiday, the data of travel websites show that users' preference for orders is characterized by short cycle, short travel radius and short travel days. In this context, the cultural tourism market in our province constantly activates the holiday economy by creating new ways of playing.
"My girlfriend and I are going camping. I have no experience for the first time and don't know what ingredients to prepare. I happened to find that many barbecue shops actually offer' camping packages'. " Ms. Bai, a citizen of Nanjing, said with surprise. In fact, not only hotels, but also many scenic spots can be directly "clicked". For example, Nanjing Rose Garden in Lishui has camping packages for 2-4 people and 5-8 people for tourists to choose from.
"Wan Chao New Holiday" Wuxi Liangxi Shangyun Shopping Festival opens. "In order to attract more people to like the heritage, we launched the new IP' clay model' series of blind boxes of Huishan clay figurines online to create a cultural and creative brand." The relevant person in charge of the Liangxi District Cultural and Sports Tourism Bureau said that to tap the consumption potential of holiday cultural tourism, we must keep up with hot spots and constantly meet new demands.
Many shopping malls have become "places where network celebrities punch cards", blocks and business districts have become tourist destinations, and the consumption potential of "local tours" has been constantly stimulated. On the night of the May Day holiday, the bar in the central square of Yinxingli block in jianye district, Nanjing, set up an open-air stage, with pleasant songs and people coming and going in the cultural market.
Xuanwu District held the "Fang Fei Meet Xuanwu May" activity, with more than 50 key consumption promotion activities. Live broadcast of "5 1 Gao Xuanwu" was held for five consecutive days during the holiday, and millions of coupons were distributed to citizens and tourists.
Qinhuai District launched "food, housing, transportation, shopping and entertainment" consumption deduction activities, and the East Gate District launched activities such as tasting all kinds of food, visiting the streets and markets, and experiencing new product displays. Consumption activities such as the fun consumption season in Nanjing Jiangbei New District, the "Welcome to Leaves" activity in jianye district and the Drum Tower Tide Festival in Gulou District will work together to activate local tourism consumption.
"We carry out a series of commercial, cultural and sports activities in the form of urban linkage'1+n', and strive to provide rich consumption scenarios for the citizens and help the holiday economy recover." The relevant person in charge of Nanjing Cultural Tourism Bureau said that during the May Day holiday, the city's business entities were active in promotion, which effectively promoted the recovery of cultural tourism consumption in the city.
The tourism consumption of May Day holiday in Jiangsu Province exceeded 4.02 billion. According to the Jiangsu Provincial Department of Culture and Tourism, during the May Day holiday in 2022, the scenic spots and rural tourist spots monitored by Jiangsu Smart Culture Tourism Platform received 84510.9 million tourists, with a total tourism consumption of 4.07 billion yuan.
Rural leisure, outdoor camping, hiking and flower viewing ... During the May Day holiday, under the background of normalization of epidemic prevention and control, Jiangsu mainly took short trips of "micro-tourism" and "micro-vacation", and "old places" played new tricks. Rural tourism fever continues to heat up, and camping has become a popular way of vacation.
Being in the 220-acre lawn, sitting under the awning, lying in a big tent, feeling the fragrance of the earth and the warm sunshine ... In Nanjing Liuhe Colorful Phoenix City, visitors can experience the leisure life between green waters and green mountains; In the camping base of Sun Yat-sen International Golf Hotel in Suning, exquisite afternoon tea attracts young people to take photos, and children's sandpits, cute pet feeding and other projects meet the needs of strolling and teasing.
During the May Day holiday, outdoor scenic spots with large activity space and good ecological environment, such as Nanjing Xuanwu Lake Scenic Area, Changzhou Tianmu Lake Tourism Resort, Qinhu National Wetland Park and Hongze Lake Wetland Scenic Area, have become popular first choice for tourists. Scenic spots all over Jiangsu have also launched camping services to strengthen supply. Before May Day, Jiangsu Provincial Department of Culture and Tourism released the list of "Top Ten Scenic Spots in Jiangsu" and "Top Ten beautiful countryside in Jiangsu", and most of the scenic spots on the list launched outdoor camping projects.
"Micro-tourism" ignited "local tourism" and "suburban tourism" and stimulated consumption potential. The total tourism consumption in Jiangsu during the May Day holiday reached 4.07 billion yuan, of which the rural tourism consumption income was 65.438+0.73 billion yuan. Catering consumption in Jiangsu is gradually becoming a "firework", and local landmark foods are selling well. Tourists experienced country flavor and homesickness by tasting food. According to the statistics of Jiangsu catering industry association and the investigation and analysis of typical catering enterprises, the catering service income in Jiangsu during the May Day holiday was 3.73 billion yuan.
With the opening of museums, cultural centers, libraries and other indoor venues in many places, "seeing flowers and scenery" at cultural sites has also become a way of "micro-tourism". All parts of Jiangsu pay attention to the integration of online and offline, with simultaneous performances and broadcasts, and launch a number of cultural tourism products with characteristics, such as "Cloud Tourism", "Cloud Classroom", "Cloud Interaction", "Looking for Fang Fei through the Appreciation of Slender West Lake in May" and "Bangzi Opera Concert+Discount Opera Special Session", which have been well received.
During the May Day holiday in 2022, most citizens chose to "celebrate the holidays on the spot". On the premise of taking measures to prevent and control the epidemic, localized consumption has a strong momentum. Jiangsu Consumer Rights Protection Committee today (5th) released an analysis report on consumer public opinion in the whole province during the May Day holiday:
Catering consumption is gradually becoming "fireworks" and camping is hot and "out of the circle"
With the implementation of measures to help enterprises get out of difficulties and the holding of consumption promotion activities in various places, the confidence in the development of catering industry in the province has increased. According to the data of Jiangsu Catering Industry Association, the catering service income of the province is 3.73 billion yuan.
Driven by holidays, the number of people eating out has increased, small and medium-sized catering street shops and brand restaurants have recovered quickly, and private room consumption has picked up. In addition, local tours and suburban tours are popular, crayfish, wild vegetables and vegetables are in season, and local landmark food has become the main choice for consumers. In addition, ready-to-eat prefabricated dishes such as open-bag ready-to-eat, heated ready-to-eat and simple cooked ready-to-eat have also added vitality to the catering industry.
This year's "May Day" holiday tourism consumption shows the characteristics of short distance, depth and leisure. According to the big data of a travel app, the popularity of "camping"-related travel search during the May Day holiday increased by 1 17%, and park camping, starry sky camping and parent-child camping became the most concerned camping themes. In order to enrich consumers' play experience, some homestays have launched experiential projects such as picking, fishing and parent-child activities.
Among the cities in the province, Nanjing, Wuxi, Taizhou and Lianyungang. The local epidemic situation is relatively stable.
In addition, outdoor attractions are still popular. Affected by the epidemic, the demand for short-distance in-depth travel is strong, and it is gradually replacing long-distance inter-provincial travel as the first choice for consumers. Users prefer short travel radius and short travel days.
The tourism consumption of residents in the province is mainly based on sightseeing in the city and Zhou Bianyou in the province, and the hot topics of cultural tourism consumption are mainly natural scenery, forest parks, parks, cultural relics and other outdoor scenic spots or reception places. According to the big data of a travel app, Yixing Free Park in Wuxi, Xinlong Ecological Forest in Changzhou, Santaishan National Forest Park in Suqian and Yunlong Mountain in Xuzhou are also popular attractions for residents in Zhou Bianyou, Jiangsu.
During the "May 1" holiday, after the travel radius was limited, travel in some areas was not smooth, but parent-child consumption did not decrease, and major tourism platforms launched parent-child related theme activities one after another. Parent-child business based on family consumption is one of the important focuses of the return of entity business. Parent-child consumption is developing in the direction of IP, scene and theme, and parent-child restaurants, children's amusement parks and parent-child study tours have attracted the attention of many parents.
In addition to theme parks, museums have also become the most concerned "walking baby holy land". According to the data of a travel app, Mochou Lake in Nanjing is one of the five popular scenic spots in Zhou Bianyou, and Nanjing Museum is one of the five popular museums in China.
New consumption accounts for the mainstream holidays, and the province's rights protection demands exceed 5,000.
During the May Day holiday, Jiangsu Consumer Protection Committee received 5,045 requests for rights protection, including 185 consultations and 4,860 complaints, accounting for 3.7% and 96.3% respectively. The public opinion monitoring system * * * detected a total of 138646 pieces of consumer rights protection information and 32684 pieces of spit information, accounting for 23.57% of the total consumer rights protection information.
Consumer demand was released centrally, and the consumer market in most areas recovered rapidly. Bulk consumption, tourism consumption, catering consumption and new consumption are still the mainstream of the festival, and consumption upgrading is accelerated. Compared with previous years, the number of complaints and disputes has not increased significantly, and online shopping, cinemas, live shopping, tourism and other aspects have become hot spots of complaints, showing the characteristics of wide coverage, outstanding fields, concentrated problems, personalized needs and rising consultation demands.
Complaints are mostly manifested in the following aspects: First, the problem of online shopping is more prominent. During the "May 1" holiday, there were 6,890 "spit" messages related to online shopping in Jiangsu Province, including refund disputes caused by the delay of express logistics, difficulties in safeguarding the rights of some online shopping channels, and disputes over pre-sale goods. Secondly, the problem of live broadcast sales is concentrated. During the holiday period, the whole province's Consumer Protection Committee system received a total of 83 complaints about live broadcast goods, and the quality of goods was difficult to guarantee, and it was difficult to protect rights after sale, and the publicity was false.
In addition, the punching point in online celebrity is "too heavy to filter", and the actual consumption experience does not meet expectations; Related prepaid card consumption and sports product quality problems brought by fitness boom; New entertainment projects, such as cinemas and secret rooms to avoid consumer complaints, have also increased dramatically.
In this regard, the Provincial Consumer Protection Committee suggested that with the rapid development of the economy and the rapid changes in people's lifestyles, the regulatory authorities and business entities should focus on new consumption and keep pace with the times to solve the problem of safeguarding rights. As consumers, we should also avoid "conformity", rationally consume, and actively and correctly express our demands. Only by working together can we effectively protect the legitimate rights and interests of consumers and create a safe and secure consumption environment in an all-round way.