At present, there are three main charging modes for today's headline advertisements, namely, charging by CPC click, charging by CPM display and charging by OCPC/OCPM/CPA effect. These three advertising charging modes are introduced in detail below.

1, CPM will charge according to the display.

You only need to pay when the advertisement is displayed, and the payment amount will not exceed the amount you set. Usually thousands of exposures will deduct a fee.

2. Pay per click.

You only need to pay when the advertisement is clicked, and the payment amount will not exceed the amount you set, that is, the cost of the advertisement being clicked once, and there is no charge for the display only. Generally, the higher the bid, the higher the advertising space. CPC is applicable to all industries.

3.OCPC and CPA will charge according to the effect.

CPA: Charge according to valid call, submission of customer information form and copy of official account of WeChat. OCPC: The conversion form and conversion amount can be set to pay-per-click delivery. (Note: Every industry is different, and each charging method needs to be understood in detail. )

4. Introduction of today's headline advertising price list (the specific price will fluctuate)

The specific charging standard needs to be updated.