During the epidemic, health clubs provided online services through live broadcast. (10) (1) During the epidemic period. According to relevant public information, there are not a few e-commerce industries that make profits through webcasting, while the fitness industry can increase the interaction between coaches and members through live courses, encourage members to maintain fitness habits, which is conducive to enhancing user stickiness, and can also sell fitness products through windows on self-media platforms such as Tik Tok. At the same time, Internet publicity is a good means of communication, which helps gyms gain a good reputation and establish a brand image with temperature, which is also the foundation of long-term operation. Therefore, during the epidemic, health clubs launched online services through live broadcast.