A survey of the wealth of the new middle class in China
According to the White Paper on the New Middle Class in China (20 18) published by Hurun Research Institute, the middle class in China is defined as a social group with high spending power and investment power after excluding basic living expenses such as family food, clothing, housing and transportation. (The basic consumption expenditure of middle-class families accounts for less than 50% of the average annual disposable income of families. Specifically, the annual income of families in the first-tier cities in the north, Guangzhou and Shenzhen is more than 300,000, and that in other cities is more than 200,000.
According to statistics, as of 2065438+August 2008, the number of middle-class families in Chinese mainland has reached 33.2 million. Among them, Beijing is the city with the largest number of middle-class families, followed by Shanghai. The number of middle-class families in Beijing, Guangdong and Shanghai accounts for 50% of the country (excluding Hong Kong, Macao and Taiwan). In terms of regions, there are the most middle-class families in East China, accounting for more than 40% of the country, reaching 654.38+048.9 million.
The "new middle class" not only has good family income and wealth conditions, but also has a good educational background and a stable living environment. On the whole, the new middle class in China accounts for about 30% of the total middle class. The net assets of new middle-class families need to be more than 3 million, and the permanent residence must have at least 1 house, preferably a private car. According to statistics, the number of middle-class families in Chinese mainland has reached 33.2 million, of which the number of newly added middle-class families exceeds100000.
Portrait of the New Middle Class in China
On the whole, the new middle class is very active, and has a strong pursuit of work, family life and their own personal spiritual level, and subjectively agrees that they are middle class. According to statistics, the average age of the new middle class in China is 35 years old, and the post-80s generation is the main force of the new middle class, followed by the post-70s and post-90s generation. They are generally well educated, and most of them have bachelor degree or above. They are concentrated in hot industries such as TMT (Technology/Media/Communication), and some of them have been promoted to enterprise managers or engaged in professional freelancing. Most of them are married and have children, and nearly15 of them have given birth to a second child, so the education of their children has become their most concerned topic outside work. At the same time, they pay attention to investment and know how to distribute wealth reasonably. They no longer meet the material pursuit of "having a house and a car to shop freely", but pay more attention to the quality of spiritual life.
China's view of happiness of the new middle class.
The new middle class is generally happy. 75% of the new middle class said they were "very happy", and they were satisfied with their family life and career. Especially the younger generation and the new middle class after 1990s are optimistic about the future economic development and personal career development. They are independent, innovative and yearning for freedom. How can the pressure on the new middle class after 1980 increase significantly? They are in the growth or maturity of their careers, paying great attention to self-investment, and at the same time starting to take care of their parents and raise their children. They try to find a balance between work and family. After 70, the life track of the new middle class has been stable and is in the most mature stage of life. Their life experience, economic ability and personal accomplishment are at their peak. They also pay attention to self-investment, but it is more reflected in spiritual and cultural improvement. It is worth mentioning that the happiness of new middle-class people living in second-and third-tier cities is significantly higher than that in first-tier cities.
The consumption view of the new middle class in China
The new middle class is willing to invest more in perception, experience and self-improvement. For them, daily consumption is no longer a basic function and price tag, but a lifestyle that highlights their own quality and taste. The consumption of the new middle class is more rational, and they care more about the intrinsic quality of consumer goods and the added value that can be given to them than the price.
Tourism (53%) and exercise (40%) are the two most popular forms of leisure and entertainment for the new middle class. They attach great importance to physical and mental health and physical management, and maintain a high degree of enthusiasm for sports and fitness. Among them, the post-90s generation is the most active in sports and fitness, and more than half of them exercise four or more times a week. In the past two years, the new middle class traveled for personal reasons on average five times, mainly for leisure (69%), followed by family travel (37%). The average family tourism consumption of the new middle class is 74,000 yuan/year, and the annual consumption of 18% families even exceeds 65,438+10,000 yuan.
China's New Middle Class's View on Financial Management
Because of their anxiety about the status of the middle class and their fear of falling from the middle class, they are eager to stabilize the existing life class or enter a higher class by accumulating wealth. They have an average of 6.5438+0.08 million yuan of investable financial assets, and "how to manage money" is the focus of their lives. The investment and financial management of the new middle class mainly aims at "stable asset growth" (74%), followed by "asset preservation" (23%). At present, in the configuration of wealth management products, they choose traditional wealth management products as the mainstay, supplemented by new Internet finance. However, they are also anxious about how to arrange their family surplus funds, and have a strong intention to help them invest and manage their wealth through professional financial services institutions (85%).
Anxiety of the New Middle Class in China
The anxiety of the new middle class mainly focuses on children's education (45%), investment and financial management (42%), followed by career development (27%), medical care (26%) and parents' pension (17%). The new middle class with a good educational background pays special attention to children's education. In the past year, the average expenditure of new middle-class families on children's education was 90 thousand yuan. Up to 93% of new middle-class parents have made plans or even started to prepare a series of plans for their children to study abroad in the future. In the future, more than half of the new middle-class parents want their children to study abroad in college, and 22% parents choose high school. In addition, on the hot topic of having a second child, happiness is directly proportional to the will to have a second child. The stronger the happiness, the more willing to have a second child.
Source: Zhihu Daily.