(1) The fitness center is in the east of Jia Xiaodong;

(2) The distance from Xiaodong to the degree diagram is 2cm, 1000m = 100000m,

2: 100000= 1:50000;

(3) 1500m = 150000m，

150000× 150000=3 (cm),

In other words, the cinema is located 60 3 cm northeast of Jia Xiaodong (as shown below):

So the answer is: East, 2 1:50000.