Take two of them for example. Teng and Zhang Mo, the two most successful beauty bloggers, had about 2 million fans when I followed them two years ago. Make your own brand-name imitation clothes and develop your own skin care products.
From the appearance, Teng has many advantages over Zhang. In addition, Teng was born as a draft model and has more fans than Zhang, but now Zhang has 6.88 million fans and Teng has only 3.22 million. Zhang's skin care brand Memo Amore topped 10 million, ranking first in Taobao's skin care brand, while Teng's shockamiu's clothes sales remained flat.
On the eve of the internet celebrity era, that is, when I just paid attention to them, I have to say that these two girls worked hard, sending teaching videos every day and quickly sucking powder. When the number of fans of two people almost reached 3 million, the gap appeared.
Zhang used funds to build a more professional team, shoot more professional videos to attract fans, constantly introduced some big-name personnel to develop new products, established a series of video links for Monday wear, Wednesday tutorial and Friday skin care, insisted on sending videos on time every week, and gave gifts to fans every once in a while.
But Teng's Weibo is gradually filled with her advertisements. I don't know if she wants fans to pay more for clothes because she satisfies the number of fans and reduces her help to them. There is also the quality of products. Your fans may spend it once because they admire you, but if one thing is not good, it will never happen again. Most of the feedback from fans of Zhang's products is: it's really easy to use without losing big names.
The feedback from many other online celebrities is: I will continue to like you, but I won't buy your things. If you really help many people, it is very, very easy to earn some money from them.
Therefore, if you want to continuously expand the space for displaying your talents, you must pay less and invest less, otherwise the rapid traffic will soon overwhelm you.
In this era, there are too many girls who want to be online celebrities. They look decent, make quick money and are sought after by fans. But it's really hard to be a successful online celebrity. If you want your fans to buy your account, you must be sincere to your fans. The quality of your products should be so good that you want to buy them whether you admire me or not, and try your best to help more people. Beauty bloggers will try their best to teach others to make up, and travel bloggers will make the most practical strategies for fans, just thinking about making money from online celebrities.