Based on the analysis of the current situation and reasons of the supply of rural public sports products in China, some targeted suggestions were put forward, aiming at promoting the effective supply of rural public sports products and speeding up the construction of new socialist countryside.

Keywords: * * * Rural public sports products supply socialism

The Fifth Plenary Session of the 16th CPC Central Committee put forward a major historical task of building a new socialist countryside and building a harmonious society. One of the key points of building a new socialist countryside is to develop various social undertakings in rural areas. The development of rural sports is an organic part of the development of rural social undertakings, but the development of rural sports cannot be separated from the effective supply of rural public sports products.

First, China's rural public sports products supply status

The supply of rural public sports products is seriously insufficient, and the gap between urban and rural areas is too large. At present, the gap between urban and rural development is mainly reflected in the inequality of urban and rural residents' enjoyment of infrastructure, and the basic public sports services in rural areas are seriously lagging behind. According to the data bulletin of the fifth national sports ground survey in 2005, sports ground in China is mainly distributed on campus, accounting for 67. 70%, while the vast rural areas only account for 8. 18%. In this way, the distribution of venues and facilities leads to the lack or even absence of sports venues and facilities in rural areas, which cannot meet the sports needs of farmers.

Second, the supply of rural public sports products is unbalanced. A large part of rural public sports products are local public sports products, which are mostly supplied by local public sports products.

However, due to the serious imbalance of regional economic development in China and the different attention paid by local leaders to sports, the supply of rural public sports products in China is seriously unbalanced, and the supply of rural public sports products in the eastern region with more developed economy is obviously better than that in the central and western regions.

Third, the supply structure of rural public sports products is unbalanced. The supply of rural public sports products in China is not only seriously insufficient, but also has structural imbalance. There is a serious shortage of public sports products such as fitness facilities and fitness knowledge needed by rural areas and farmers, but the supply of rural public sports products exceeds demand, such as "one hall, two halls" or "two sessions, one pool and one hall" and competitive sports, which can reflect and meet the needs of some local departments, and the overall supply structure of rural public sports products is unbalanced.

Fourth, the investment in rural public sports products is weak. According to the data of the fifth national survey of sports venues, the number of rural sports venues in some provinces and cities has not increased, but has declined. One of the main reasons is that the investment in rural public sports products is insufficient, and many districts and counties surveyed have no fixed sports funds, which leads to some rural public sports facilities being abandoned or misappropriated.

Second, the impact of China's rural public sports products supply reasons

The influence of urban-rural dual system. Since the founding of the People's Republic of China, China has been implementing the dual development strategy of "supplementing agriculture with industry" and "emphasizing cities and neglecting villages". It is precisely because of the influence of the dual development strategy of urban and rural areas that a vicious circle situation of "there is a gap in income distribution between urban and rural areas, insufficient investment in rural public goods, backward rural economic development, slow growth of farmers' income, lack of funds for the supply of rural public goods, further widening the income gap between urban and rural areas, and lagging behind the construction of rural public goods" has been formed in rural areas of China. So is the supply of public sports products in rural areas, which is seriously insufficient.

Second, the characteristics of rural public sports products. Due to the non-competitiveness and non-exclusiveness of rural public sports products to a certain extent, there is a serious "hitchhiking" behavior in the supply process, and it is impossible to make up for the supply cost by charging, which leads to the reluctance or inability of the private sector to provide a sufficient number of rural public sports products, thus making the supply of rural public sports products far from meeting the needs of farmers.

Supply system of rural public sports products. For a long time, China's sports administrative department has been the absolute subject of public sports service supply in China. With the increasing demand for public sports, this single-center public sports service supply can no longer meet the diversified and multi-level public sports service demand. In reality, because the sports administrative department regards competitive sports achievements as an important assessment standard of sports work, there is an excessive supply of competitive sports products under involuntary choice, and the supply of other public sports services seems to be insufficient.

Supply mechanism of rural public sports products. The supply mechanism of rural public goods is mainly composed of demand expression mechanism, supply decision mechanism and financing mechanism. The financing mechanism outside the system not only increases the burden on farmers, but also leads to a serious shortage of funds for the supply of public goods. Due to the randomness of this extra-institutional financing mechanism, in the absence of effective supervision, it often turns into arbitrary charges, which increases the burden on farmers.

Third, promote the effective supply of rural public sports products in China.

1. Coordinate the supply of public sports products in urban and rural areas, and establish an integrated supply system of public sports products in urban and rural areas. According to the needs of building a new socialist countryside and implementing farmers' fitness project, on the basis of coordinating the supply of public sports products in urban and rural areas, and according to the reality of serious shortage of public sports products in rural areas, we should focus on allocating rural public sports resources, increase the production input of rural public sports products, give priority to solving the supply problem of rural public sports products and accelerate the development of rural public sports.

Second, establish a diversified financing mechanism and implement a multi-agent supply model. At present, the supply of rural public sports products in China is seriously insufficient. While increasing investment in rural public sports products, the state should adhere to the principle that private capital and the third sector participate in the supply of rural public sports products, or adopt the same supply mode as the private sector.

Third, change the supply decision-making mode of public goods and establish a democratic expression mechanism of rural public sports service demand. Change the decision-making mode of rural public goods supply and realize the autonomy of rural public service supply. Farmers should be allowed to set up all kinds of social organizations that truly belong to them, so that they can truly represent farmers' interests, express their interests through organizational channels, and bargain with policy makers and service providers on an equal footing based on social organizations, so as to finally realize the effective supply of rural public goods and the return of rural political system to farmers' standard. To develop rural sports, we must first respect farmers' willingness and power to participate in sports. Gradually establish the expression mechanism of farmers' demand for rural public sports products, and form farmers' sports "self-management, self-education and self-service".

Fourth, establish an effective supervision, evaluation and feedback mechanism for the supply of rural public sports products. Strengthen the supervision mechanism of rural public goods supply. First of all, it is necessary to reform the current cadre assessment system and link the promotion of grassroots cadres with the supply of rural public sports products in this area; Secondly, it is necessary to strengthen the supervision of private enterprises and non-profit organizations to provide public sports products and improve the effectiveness of rural public sports products supply.

In addition, to strengthen the training of social sports instructors in remote rural areas and poverty-stricken areas, the state can give certain preferential tax policies to enterprises that invest in rural public sports products in remote and poverty-stricken areas in the west; Rural areas can also take advantage of their natural resources to attract enterprises to invest, and at the same time provide public sports products, adopting the management mode of * * * using * * *. The supply of rural public sports products is a long-term project, which needs the strong cooperation of * * *, social groups and farmers' friends, and has far-reaching significance.