Xtep history
These brands are different from Xtep's main brand positioning and target consumer groups, and they are highly complementary to Xtep's brand portfolio. Among them, Suokangni is known as the "Rolls Royce" in running shoes and one of the "four major running shoes" in the world, with a history of making running shoes of 100 years; Mai Le focuses on the outdoor field; Gaishiwei
1966, a traditional sports shoes brand founded in California, USA, is committed to providing high-performance tennis shoes and leisure fitness shoes to meet the high-performance needs of world-class athletes and trendsetters. Paladin, founded in 1947, is now one of the most famous military boots brands in the world. These brands are currently distributed in more than 80 countries and regions around the world.
It can be said that Xtep officially became a multi-brand and international sporting goods enterprise in China in 20 19, and these newly acquired brands will benefit from Xtep's huge sales network.