Black tea Yin Junmei PK Tan Yang Kung Fu

Tan Yang Kung Fu Tan Yang Kung Fu Xin Tan Yang

-make tea with your heart and sell tea with your heart.

After the madness of Pu 'er tea and the passion of Beijing Olympic Games, the tea market in China in 2009 seems to be somewhat calm. However, to the surprise of many people, black tea, which has always been known as "flowers inside the wall and fragrance outside the wall", has blown up a red whirlwind behind this seemingly calm domestic market.

Especially in Fujian, where it was born, the "red" tide led to the sudden emergence of the whole Fujian black tea industry and even affected the oolong tea market. Among them, Tan Yang Kung Fu, as one of the three great Kung Fu in Fujian, played an important role. Fuan tea enterprises, whose mission is to spread Fuan tea culture and revitalize Tan Yang Gongfu brand, naturally become the leader and lead Fuan tea industry to rise quietly. Fujian Xintanyang Tea Co., Ltd. is one of the best.

On July 29th, 2009, Fuan Exhibition Headquarters of Fujian Xintanyang Tea Co., Ltd. was grandly opened, and its tea products involved in origin series, laurel series, Chen Xiang series, gift tea and other standard levels, selling authentic Tanyang Gongfu brand. It is the largest and most complete large-scale Tanyang Gongfu New Tanyang Headquarters in Ningde City. At the same time, the convention and exhibition headquarters has also become the "Senior Business Club of Fuan Entrepreneurs and Enterprise Association", which provides a meeting place for Fuan entrepreneurs and enterprise association members to negotiate and exchange business, and provides an opportunity for Fuan enterprises and entrepreneurs to communicate, develop and win.

The complete product series, business club-style positioning and people-oriented service concept make everyone who comes to the scene deeply feel the true meaning of "making tea with heart and selling tea with new products" in the "New Tan Yang" tea industry.

Xintanyang uses "heart" to make tea

Fu 'an is a famous tea producing area in China, and two thirds of the people in the city are related to tea. Among many high-quality tea varieties, "Tanyang Gongfu" black tea is the most famous. In recent years, with the continuous promotion of Tan Yang Kung Fu brand and the continuous expansion of brand benefits, Tan Yang Kung Fu specialty stores and chain stores have mushroomed. Faced with such a booming market, "Xintanyang" is in no hurry to succeed. They insist on starting from the source, adhering to the concept of "making tea with heart", and solidly promote the revival of Tan Yang Kung Fu brand.

At the foot of Tianhu Mountain in Fuan, more than 600 meters above sea level, we came to the "Xintanyang" original ecological tea base. On Tianhu Mountain, some tea heads are old trees planted in the improved fields that year, and some tea paths have reached 50 cm. It has been more than 30 years since it was abandoned in 1980s, and it has become a veritable wild tea. Using these "old tea heads" with a history of more than 50 years, the organic black tea made of raw materials can better reflect the unique charm of traditional Tan Yang Kung Fu.

In the "Xintanyang" ecological tea base, we also found a stone tablet in front of a tea garden. The words on the stone tablet tell us that this is the only Tan Yang Kung Fu mother tea germplasm conservation zone confirmed by the Provincial Department of Agriculture and Ningde Municipal Government. Under the guidance of experts from the Provincial Department of Agriculture, "Xintanyang" people, with their love for tea, did not hesitate to undertake the protection task of cultivating this 30 mu of mother tree germplasm resources.

In addition, the soil in Tianhushan Mountain is mostly sapropelic rock formed by the weathering of Danxia rock, which is rich in minerals that can be absorbed by tea trees, and the cultivated tea trees are rich in minerals and trace elements. 1998, the "New Danyang" people planted the first osmanthus tree at the foot of Tianhu Mountain, and thus established the goal of building a "1,000 mu China osmanthus demonstration and promotion base". In the following ten years, "New Danyang" people worked tirelessly in Daiyue, and opened up more than 600 mu of osmanthus demonstration and promotion base at the foot of Tianhu Mountain, radiating the surrounding 6,543.8+10,000 mu of osmanthus industrial base, which provided valuable resources for Tan Yang Kung Fu to produce Gui Xiang tea. They also planted osmanthus trees all over the wild lettuce tea, which made the tea become Gui Xiang tea under the influence of Gui Xiang, and achieved the quality of the Kung Fu emperor in Tan Yang with its unique Gui Xiang and natural tea rhyme.

"Xintanyang" takes the unique raw materials of osmanthus ecological tea garden base, Tanyang vegetable tea base and pure wild tea base, and thousands of acres of vegetable tea in the osmanthus forest at the foot of Tianhu Mountain as raw materials, inheriting the traditional exquisite skills of Tan Yang Kung Fu, and producing the original series of Tan Yang Kung Fu black tea synthesized by Gui Xiang and tea. Gui Xiang is unique and has a natural tea rhyme, which retains the Wang Daozheng rhyme of Tan Yang Kung Fu.

"Making tea with your heart" is the determination of "Xintanyang" people to carry forward Tan Yang Kung Fu brand with sincere heart.

Xintanyang sells tea as "new"

Walking into the new Tan Yang exhibition headquarters, the first thing you see is its noble and slightly Zen logo. Golden logo comes from abstract golden red tea. The overall shape presents a Zen bergamot curve, which looks like a lifelike golden phoenix, surrounded by the five-star light of the motherland. According to Zhang Jinhua, chairman of "Xintanyang" Tea Industry, the logo design embodies the mission of Xintanyang Tea Industry (Group) Co., Ltd. to support the motherland and glory the cause of black tea, and makes golden phoenix soar in the starry sky of Wan Li, which also implies the prosperity prospect of Xintanyang Tea Industry (Group) Co., Ltd.

It is reported that Fujian Xintanyang Tea Industry Co., Ltd., formerly known as Fuan Hualong Industrial Development Co., Ltd., was established in 1996, and its subsidiaries include Ningde Xintanyang Tea Industry Co., Ltd., Fujian Tianhu Agricultural Development Co., Ltd. and Shanghai Hu Kai Industrial Co., Ltd.

Selling tea "new" is a brand-new business philosophy of Xintanyang. With strong strength as the strong backing, the company has built the Tianhu Agro-ecological Comprehensive Development Zone covering an area of 2,206 mu, radiating the surrounding industrial base of 6,543.8+10,000 mu. Through the model of "company+base+farmers", farmers have formed the same interest subject and established a cooperative relationship of production and marketing. With the company as the core, one end is connected with farmers and the other end is connected with the market. Ensure that there is investment before delivery, service during delivery and sales after delivery. In 2007, more than 560 people in neighboring farmers/kloc-0 became rich, with an average annual income of more than 900 yuan, which showed a good trend of increasing year by year.

The newly opened exhibition headquarters will become the commercial leader of Xintanyang tea industry. Xintanyang will take the business as the link, manage the company and enterprise team with five-star standards, base on the origin resources, take the doctrine of the mean and harmony as the concept, absorb the strengths of hundreds of schools, innovate constantly, develop diversified industries led by the tea industry, establish a chain sales network that radiates around the world, and build the brand and sales model of Tanyanggong.

Selling tea as "new" means that "new Tan Yang" people should not only inherit the essence of a century-old brand and ensure the quality of Tan Yang's efforts, but also innovate constantly on this basis. Make friends with the best tea makers in the world, give full play to their advantages, drive the industry and develop together.

Xintanyang product series

Gui Xiang Black Tea Ming Guan Tian Xia (Guiguan Series)

The earliest famous "Tan Yang Kung Fu" black tea is Gui Xiang tea with rich natural flavor. Gui Xiang tea is famous for its unique taste for a hundred years. As early as 185 1, Tan Yang congou is famous for its exotic quality, and it sells well in Holland, Britain, France, Russia and Japan. According to historical records, during the Xianfeng period, "Tan Yang was the most popular place for British businessmen to buy China tea". Overseas Chinese living in foreign countries also use red silk to package tea boxes as gifts for their guests. Foreigners in the British Isles not only admire the coolness of Tan Yang congou, but also admire and admire China tea culture. Coleridge, an English poet, once wrote such a poem: "Thank God for tea! It's hard to imagine how people can live without tea! Fortunately, I was born in the post-tea world. " According to legend, when the Queen of England saw people using fans as screens in the tea ceremony, she gave Tanyang tea merchants a fan, leaving a story of "screens".

Speaking of ancient times, let's say Gui Xiang tea. "Smoke is blue, clouds and trees are green." Flowers and plants are fragrant but don't understand words, only knowing the morning dew. "In the mountain Silicon Valley at the foot of Tianhu Mountain, all I see is a bay of tall and straight osmanthus trees. Magnolia has just fallen, and cassia twig is fragrant. The scent of attacking people seems to melt the whole person into a fragrant smell. " Osmanthus fragrans occupies the autumn wind, and the fragrance is full of Xixi City for ten miles. Strangely, the chef won a lot, and when he moved his roots, he got the Guanghan Palace. "According to folklore, osmanthus trees are very dusty and have always been regarded as auspicious trees. Castle Peak in the corner, by the stream in front of the ridge, is full of Gui Lan. Things are light and clouds are light, refreshing and fragrant. Tea, born in Shan Ye, has been endowed with the fairy spirit of clouds and the aura of sweet springs, making it the spirit grass of heaven and earth and the heroic flower of vegetation. Gui Xiang tea is not only nourished by orchids, but also influenced by Gui Xiang. Tea and Gui Xiang blend naturally, with pure quality and fragrant smell. It can really be said that "tea enters osmanthus fragrance". Brewing osmanthus tea makes the tea blend with the water phase, which makes it seamless. After drinking it, you suddenly feel a kind of peaceful gas and die between your teeth and cheeks. The raw materials of fresh leaves of Guiguan series products are all collected from an organic ecological tea garden covered with osmanthus at the foot of Tianhu Mountain, more than 600 meters away. Because of its bright red color, delicious taste and rich aroma, it is regarded as the best tea by tea people at home and abroad, and is known as "the best tea in China", which enjoys a good reputation at home and abroad and is very popular.

Xintanyang Chenxiangcha (Sean Series)

Aquilaria sinensis is a kind of tea. In the long hidden years, it dispelled internal heat and reached its original fragrance. When it rises and dances in boiling water, it unconsciously reveals its existence to people hundreds of miles away. What a beautiful smell it should be. It seems that our past lives should have been immersed in this fragrance. This is a charming but never intoxicating fragrance, which is always desirable.

When you smell Gui Xiang, the smell is even stronger. Especially after years of polishing, its tea quality is not artificial, let alone whitewashed. As the saying goes, there is always experience in strangeness, romance in tranquility, magic in fun, health in drinking, and the soul and taste are together, which makes you old for a hundred years.

When the room is full of tea, everyone loves one. Everyone who drinks tea knows that drinking tea can not only refresh the mind, but also help digestion, improve eyesight and clear the heart, and supplement various trace elements needed by the human body. Modern scientific research further shows that tea can play an active role in anti-aging, cancer prevention, fitness and longevity. For ordinary people, tea has become an ideal longevity drink. If we can develop a reasonable and scientific habit of drinking tea, it will be of great benefit to cancer prevention, fitness and longevity. So to some extent, it is reasonable to say that "drinking fragrant tea often contributes to longevity, and longevity benefits from tea tasting".

Time has its fragrance, which is the fragrance of time after 158 years. The difference is that it has become osmanthus tea here. Only when you put it in your mouth will the concealment of 158 be exposed to the world.

After years of exploration and discussion, Xintanyang Chenxiang Tea is constantly searching for the origin and essence of Chenxiang Tea, and has successively launched a series of Chenxiang Tea, such as Zangxiang Tea, Yuping Guicha, Ninghei Tea, Changyi Tea, Qingxiangyuan Tea and Collection Tea 185 1 tea. It has a unique taste and can be called a healthy drink.

Xintanyang (Tan Yang Kung Fu) Tan Yang Kung Fu Honor

19 15 won the gold medal of Panama World Expo.

China certification trademark

Famous trademarks in Fujian province

Beijing Great Hall of the People Oriental Charm Cup Gold Award Tea King

In 2006, it was awarded "People's Republic of China (PRC) National Geographical Indication Product".

In 2007, it was designated as "China Celebrity Tea".

In 2007, 165438+ October was recognized as "the first tea in China's Olympic bid".

Key leading enterprises of agricultural industrialization in Ningde city

National product quality, consumer satisfaction, the first assured brand.

Famous brands in China

China Urban Economics Association designated drinks.