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Landscape design, how to enhance product value
Landscape design is a comprehensive embodiment of landscape visual image, environmental ecological greening and public behavior psychology, and it is the unity of scenery, scene and artistic conception. At all levels, China's real estate industry once had the idea of emphasizing planning over landscape, emphasizing architecture over environment, and taking landscape as' fill in the blanks'. In recent two or three years, the status of landscape in the real estate industry is getting higher and higher. With the landscape, the South Army quickly occupied the remote market, and more and more high-end villas built houses first. Office parks such as headquarters base are the main' eco-brands' to enhance product competitiveness through landscape. Tang Yanhong, vice president and chief representative of EDSA Asia in the United States, believes that landscape planners should not only have professional knowledge in structural and spatial design, but also have some professional knowledge in ecology, soil and geology, which is very important in planning. She believes that landscape architects have two very important responsibilities: first, to assist developers to form a reasonable design team, which includes the developer's design director, planners, designers, landscape architects, interior design, and even some experts in water conservancy projects. The team will participate in the relevant design of the project at different stages. The second is to assist developers in market and product positioning, and plan and design the products that are most suitable for owners' needs according to different plots, development strength, project geographical location and market demand. In planning and design, the work of landscape planners, landscape designers and architects has two levels: the first level is the basic level, that is, some basic elements: environment, water supply, climate, soil, topography, plants, materials, transportation and other basic things. The second level is the planning and design of outdoor facilities. Designers should know what supporting facilities the project generally has, what natural environment there is around and what scenic spots there are. Now doing projects is not as simple as gardening and greening, but as big as how to transform a city and improve the value of a real estate project. For example, the main resort hotel designed by EDSA in Sanya technically needs fire protection. Because the fire protection function is integrated into the whole environment, including the swimming pool, the island in the middle and the bridge, leaving no trace, every household has a landing platform. It turns out that the semi-basement that everyone doesn't want to go to is designed to go to the swimming pool. Through such landscape design techniques, the value of real estate has been improved. At present, most domestic projects are planned and designed first, then architectural design and then landscape design. This model has brought many restrictions to the landscape design of real estate. The so-called landscape, more is to fill the blank of planning drawings; Therefore, landscape design must be limited to the established location and area. As a result, a strange phenomenon spread in the real estate market: landscape design should not adapt to the whole community, but should adapt to the characteristics of planning green space area. The key factor to determine whether a lot has waterscape is not the demand of the community, but whether the unique landscape belt can accommodate a waterscape. However, in developed countries, this procedure is just the opposite: with landscape designers as the leading factor, the planning scheme must conform to the overall concept of landscape design, while architecture is only an environmental feature. Of course, the actual situation of each city and project is different, and which model is more conducive to improving the value of the project depends on the specific situation. At present, the concept of landscape first has attracted the attention of some developers, and some have already straightened out the operation process of the project according to this model, and achieved remarkable results in improving the quality of the project with landscape. Creating leisure landscape and enhancing the value of products, the landscape design of living environment has recently acquired some new features after pursuing the hard landscape of publicity and noise and the cheap and artificial "artistic" atmosphere. The people-oriented design concept inspires designers to start from the needs of users, integrate the simple and leisure design style of modern western living environment, and make some meaningful attempts. Generally speaking, a more simple, natural and fresh living environment design style is taking shape. It can be called "leisure community". As the word "leisure" shows, what the living environment pursues should not be the majestic momentum piled up by hard landscape, nor the visual impact formed by abstract composition, but should be people-oriented, considerate of users, pay attention to people's scale, and create a cordial humanity space. First of all, it is easiest to create a natural and leisure atmosphere by combining the terrain in the community. Due to the orientation and density requirements of buildings, the enclosed landscape space in domestic residential areas is similar in size and shape, lacking in change. The shaping of the terrain can make the originally boring rectangular space form undulating hills, full of vitality, and then create large and small humanity space, in which the walking paths are tactfully connected, adding interest. Secondly, the design of footpaths in residential areas should take the user's comfort as the most important index, and it is narrow when bending, so we should not blindly pursue composition and should relax. On the premise of meeting the function, it should be curved rather than straight, narrow rather than wide. Thirdly, it is more appropriate to call the community square a leisure place. The function of such venues is mainly to meet the needs of people and cars, social activities, activities for the elderly, children's play, walking and fitness in the community. Planning and design should start from the function and provide convenient and comfortable small space for residents to use. Divide the big square into several parts as much as possible and divide it into green groups. Try to avoid the centralized square that often appears in municipal design in the community, and the more upscale the community, the less it should be. In the villa area, it should never be set up, which is not only inappropriate in scale, but also difficult to adapt to the leisure and communication functions of the community. To make the community appear leisure, an important principle is to increase the green amount of various plants, especially tall shrubs and small trees, especially the green amount close to the line of sight. In order to make plants go their own way and have a good density, we must first stress the level of plants, from low to high, turf, ground cover, shrubs, small trees, big trees and so on. , and cooperate with the terrain to enclose rich green space. The landscape environment design in Europe and America pays great attention to the creation of plant space, and the application of high shrubs or short trees with high sight and the shaping of terrain forms an ideal green barrier. In a community that emphasizes leisure atmosphere, designers should avoid excessive exaggeration and personalized expression and pursue design without leaving traces. Designers' ingenuity can make customers feel kind, comfortable and considerate through what they see, hear, touch and appreciate. Environmental protection and energy saving in landscape design. Paying attention to ecological balance in community landscape design can not only improve the environmental quality of the community, but also effectively reduce the management cost in use, which is the development trend of landscape design. These include using plants to reduce noise, absorb waste gas, purify air, reduce the daily maintenance cost of plants, save water and reuse reclaimed water; Save electricity, use solar energy to solve lighting problems and so on. Water-saving methods can be adopted, such as reducing the proportion of lawn and ground cover and reducing the water used for maintenance; The wastewater in the community will be treated as reclaimed water and supplied to the green hair for watering. The goal of ecological design is to make people's living environment more natural and conform to the laws of nature. Pursuing the sustainable development of landscape is the ultimate goal of ecological planning. In community environmental design, ecological design is embodied in the concept of showing nature, weakening architecture and advocating the harmonious coexistence between people and animals and plants. Specifically, in environmental design, we advocate the creation of natural environment to make organisms more diverse. Facts have proved that natural communities attract animals more easily and have stronger vitality than artificial communities. Planting all kinds of weeds and wild flowers on the edge of the community, the foot of the building and the bank of the stream will make the landscape more charming. In the environmental design of ecological community, we should also emphasize the marginal effect of multiple ecosystems. Usually, the marginal zone where multiple ecosystems meet is the zone with the most abundant species, such as strengthening the plant configuration at the junction of buildings and green spaces, strengthening the plant configuration at the periphery of residential areas, strengthening the plant configuration at the edge of roads between hard ground and green spaces, and the plant configuration at the bank of pools, etc., in order to create more landscape attraction and attract people's attention. The use of plants and building materials in the community should use locally grown and produced materials as much as possible. Choosing local varieties of plants is not only economical, but also easy to create the most suitable plant community in the local environment and achieve the best landscape effect. The same is true for building materials. Using locally produced materials is both economical and has local characteristics. For example, the use of floors in garden roads usually reflects the cultural characteristics of a region. In Jiangsu and Zhejiang provinces, floors paved with blue bricks can be seen everywhere, while in southern Fujian, floors paved with granite slabs can be seen everywhere. A good residential garden landscape can make residential products more vital, which includes not only the sustainable development of the landscape itself, but also the preservation and even appreciation of the property brought by the landscape. Generally speaking, there are the following criteria to measure whether the residential landscape has strong vitality: whether the cultural connotation is rich, whether the landscape should consider sustainable development when designing, and whether the works should have profound regional cultural connotation and be integrated with the style and characteristics of the building products themselves. Simply copying a certain garden style can really win a certain market in the naive stage of urbanization, but when the city develops gradually, it is difficult for such a landscape to maintain its long-term charm. Whether the practical function is perfect or not, a successful landscape must first have a strong practical function, and then satisfy the residents' ornamental behavior. Landscape design should adhere to the principle of people-oriented and use-oriented. If we don't consider the use of landscape, no matter whether the residential area is used for business or residence, the landscape design is just' beauty for beauty', and residents can't fully enjoy it. This kind of scenery is also lifeless. Professor Tang Xueshan, a famous landscape architect, once pointed out: "Too much attention to visual effects leads to the lack of landscape functions. The garden can't rest, the water surface can't enter, and the comfort is ignored while emphasizing a certain style ... The number of these problems magnifies the landscape problems of a single community to the surrounding and even the whole real estate market, which makes people have to think deeply and make developers have to reflect. " Is it cost-effective