Model text of Father's Day activity plan of restaurant 1. Activity background:
Taking Father's Day as an opportunity, xx Department Store and Pen jointly held a series of activities.
Two. Market analysis:
As the only large supermarket nearby, xx has great market potential. If we can expand its reputation in this region, it will bring huge benefits in the local market and attract customers from neighboring regions. On the contrary, if xx department store does not fully tap this part of the market, it will lead to the loss of this part of the market. On holidays, people would rather go shopping in Wal-Mart, Trust-Mart, Swire and other places, which is a vicious circle.
Three. Feasibility analysis:
1. As far as the turnover of the day is concerned. On Father's Day, many large supermarkets in the city have many promotions and live activities to attract people and enhance the image of enterprises giving back to society. For customers, weekend shopping is certainly a better place to shop. If xx holds corresponding activities, it will help to participate in the competition, strive for the market, and expand the flow of people and business on that day. On the contrary, the loss of business volume on that day should be great.
2. From the perspective of long-term interests, it is conducive to cultivating customer loyalty. Carry out activities on Father's Day, establish a caring and human image of xx Department Store in customers' psychology, enhance its culture and reputation, form customer loyalty, and create conditions for future business development. Customer loyalty is everything to development.
3. Through the cooperation of both parties, various on-site activities can be held, which can not only expand the influence of xx million commodities, but also establish the purpose of publicity in joint activities with xx; At the same time, it may lay a foundation for future cooperation between the two companies. It's a win-win situation for both sides. For xx department store, the author has the obligation to make certain publicity programs and provide support. As far as pens are concerned, cooperation with xx has expanded its popularity.
Part II: Activity Planning
I. Theme: Father's Day
Publicity banner content: xx department store and pen remind you that there is only one Father's Day.
Some posters related to Father's Day greetings can be posted in the supermarket.
Put "Don't forget to call my father today" and "When is my father's birthday?" "Father's holiday is only one day." "Are you celebrating your father's birthday?" Wait, a sweet word. Print the name and logo of xx department store below. This kind of publicity is based on the emotional needs of consumers, and it can be said that the nuances see the truth. It is easy to cause children who work outside the home to miss their father, and this kind of publicity is of a public welfare nature, and customers will not have any resistance at all. It has played a very good role in establishing the perceptual and responsible image of xx department store.
Two. Activity schedule
1. Post pre-publicity posters every Friday and Saturday to promote "xx Department Store Father's Day Activities". Inform the public of the contents of activities in a suspenseful or inflammatory way. To attract people's attention and increase the flow of people on the day of the event.
For example, Father's Day father and son come to xx to create shopping surprises.
Go shopping in xx on Father's Day and take it away for free (related activities are later).
Father's Day, xxx Department Store Garden Surprise
Come to xx this weekend, with my father.
similar ......
2. Activity Day (Sunday, June xx)
1) On the day of the father-son (female) family photo activity, if the father and son come shopping together, if the child can clearly explain the father's birthday, they can take a photo of the father and son (female), and the pen is responsible for mailing the photo.
2) Sign a name and write "A sentence I want to give my father most", which can be written by the customer on big red cloth or paper. If you need to mail it, a pen can help you. The activity triggered the emotional touch of inflammatory posters.
3) Game customers can participate in the game with shopping receipts. For example:
A. The tacit understanding test is that two people go shopping together. One is a questionnaire to answer some favorite questions. The other one (without looking at the answer sheet) was asked by the live host. If the two people answer the same question, they can receive the corresponding small gifts or continue to participate in other activities.
B. Three-legged race (needless to say)
C. Long-pole table tennis players stand outside a meter line and use two long poles to clamp table tennis from one basin to another, and how many prizes or others they have won.
Others can be considered again.
4) Balloons will be presented at the mall exit. Two salesgirls (it is best to find two children to send) say happy holidays to your father and send a balloon.
3. Common promotional activities
A) Free gift wrapping If you buy a gift for your father on the same day, provide free gift wrapping. And give greeting cards. B) Customers who purchase more than RMB in the lucky draw will get lucky draw opportunities. The contents of the prize can be in the form of gifts and shopping vouchers, or part of the shopping money can be refunded at a discount with this shopping receipt. Or give a special prize and refund the shopping expenses of the day.
C) Some men's daily necessities are sold at a discount. Can be combined with manufacturers.
Three. approaches to cooperation
Family photos and father-son signature activities can be specifically undertaken by pens.
Pencil can provide creativity or activity planning for xx free of charge, but it is required to post the LOGO of the pen in appropriate places and distribute leaflets of the pen in some places. Xx provides venues and corresponding gifts and personnel. If xx needs a pen to provide posters, leaflets (such as those in shopping bags), questionnaires or other promotional materials, the pen guarantees the best price.
Other specific matters can be negotiated. Strive to maximize the interests of both parties.
Part III Activity Effect Prediction
Through the early poster publicity, build momentum. Attract people to shopping websites on the day of the event.
Through various forms of on-site activities, we can not only increase the sales of xx department store that day, but also expand the influence of xx million commodities, enhance the image and lay the foundation for cultivating customer loyalty. Conducive to competition with surrounding supermarkets. Pens are also cooperating with xx to enhance their popularity.
At the same time, it will lay a good foundation for possible cooperation between the two sides in the future.
All in all, this activity is of great benefit to both sides.
Father's Day Activity Plan of Restaurant Part II Activity Theme: Thanksgiving for Father's Love (Father's Day on June 15)
Activity time: June, 2008 15 to June 28th.
Participating stores: Renmin Store, Jianye Store, Zhonghua Store, Nanhai Store, Leshan Store, Gift Shop, Shanhai Store and Suiping Store. DM planning: one store at a time.
Commodity selection: 1, 60 DM commodity;
2. Give priority to seasonal goods, cooperate with some Father's Day goods, and highlight the low-priced image of Father's Day;
3. Attract customers at low prices, supplemented by fresh and scattered products;
Activity content:
Activity 1: Send filial piety and fans to tell the truth on holidays.
During the activity, anyone who has made a one-time shopping trip to 38 yuan in Ai Jia can get a beautiful fan at the service desk free of charge with the shopping receipt (which is not accumulated or broken down).
Activity 2: Give my father a blessing, and the birthday cake will be 50% off.
/kloc-fathers (over 22 years old) born in June 0/5 can enjoy a 50% discount on birthday cakes at Ai Jia Discount Jianye Store and People's Store in June 0/5 with valid certificates.
Activity 3: Show Dad's grace and win Wei Xue Beer (the first Family-loving Beer Competition).
On June 15, the first Aijia Beer Competition was held on the square stage outside Ai Jia Shopping Center. Welcome all male friends to sign up, there will be rich prizes waiting for you!
Prize setting:
Champion 1 3 cases of Wei Xue beer.
Runner-up 1 Prize 2 cases of Wei Xue beer.
Third runner-up 1 Prize Wei Xue Beer 1 box
Participate in several awards and win a bottle of Wei Xue beer.
Competition time: June/afternoon of KLOC-0/5 17: 00.
Venue: Square Stage outside Ai Jia Shopping Center.
Organizer: Ai Jia discount co., ltd.
Organizer: Wei Xue Beer Zhumadian Branch
Registration method: on-site registration
Registration conditions: healthy male friends can sign up for the competition.
Rules of the game:
* * * Divided into 9 groups with 3 people in each group. * * * is divided into three games. During the competition, each person will be given a number plate, and the players will wear the number plate for the competition.
Game 1: team individual bottle blowing competition
600ML beer fast drinking competition, whoever finishes a bottle of beer first will win, and can participate in the next round of semi-finals, with 1 winner in each group and * * * 9 winners.
Game 2: semi-final of British talent gathering
In the first competition, nine winners took part in the competition at the same time. The top five people who finish a bottle of beer through a straw win, and they can participate in the final. There are five winners.
Game 3: Super Wine King Finals
The five winners of the second competition took part in the competition at the same time. The first person to finish two bottles of beer (blowing a bottle of beer and sucking a bottle of beer through a straw) is the champion, and so on, they are the champions, runners-up and runners-up.
Precautions:
1. Do not miss or waste beer during the drinking competition, otherwise you will automatically abstain;
2. Don't try it if it is not suitable for drinking, otherwise all the consequences and responsibilities arising therefrom will be borne by yourself;
3. Participants have more than 4 bottles of beer, and their bodies are normal after drinking 4 bottles;
4. Participants have no record of trouble after drinking and promise not to drive after drinking;
5. The organizer and the undertaker have the final right to interpret this activity.
The first game method: open the whole bottle of 600 ml beer and put it on the table. After giving the order, the players quickly picked up the bottle and drank it. After drinking, they quickly put the bottle on the table. Whoever runs the fastest will win, and there are 9 winners in each group 1.
Rules of the game: The player can only take the bottle away from the table after giving the order. Put the bottle back on the table quickly after drinking, and stop timing. Spilling, spilling and leaking wine in the competition are considered as invalid results. The remaining wine in the bottle should not exceed 50 ml, otherwise the result is invalid.
The second game method: after opening the whole bottle of 600 ml beer, put it on the table, insert a straw into each bottle, and after giving the order, the team members quickly picked up the bottle and sucked it up, and then put it on the table quickly. Whoever smokes the fastest wins, and the top five win.
Rules of the game: The player can only take the bottle away from the table after giving the order. Put the bottle back on the table quickly after drinking, and stop timing. Spilling, spilling and leaking wine in the competition are considered as invalid results. The remaining wine in the bottle should not exceed 50 ml, otherwise the result is invalid.
The method of the third game: open two bottles of 600 ml beer and put them on the table. One bottle is opened, and the other 1 bottles are inserted with straws. After giving the order, the players quickly picked up the bottle and drank it. After drinking, quickly put the bottle on the table. Whoever finishes them fastest will win, and the champion, runner-up and runner-up will be judged according to the length of time.
Rules of the game: The player can only take the bottle away from the table after giving the order. Put the bottle back on the table quickly after drinking, and stop timing. Spilling, spilling and leaking wine in the competition are considered as invalid results. The remaining wine in the bottle should not exceed 50 ml, otherwise the result is invalid.
Interspersed activities
1. On-site audience prize-winning quiz: Before the second and third games, five and three spectators were selected from the scene to have a prize-winning quiz on the game results.
2. Prize-winning Q&A: The host asked questions about the preferential parent-child tour, Father's Day, beer legend, beer knowledge Q&A and sponsors of this event, and rewarded the players who answered correctly on the spot.
The third part is Father's Day on the third Sunday of June every year. Father's Day is coming. Do restaurants and hotels need to do some promotional activities? The following are some plans for Father's Day activities in restaurants and hotels, which can be used as a reference for the planning of Father's Day activities in hotel restaurants.
Father's Day Promotion Plan 1
The third Sunday in June is Father's Day every year. It is said that the father's festival is held in June, because the sunshine in June is the hottest in a year, which symbolizes the fiery love that the father gives to his children. Father loves mountains. Many things in life can't last forever, but his love for us is eternal. His father supported the whole family with thick arms, and his father warmed the children's hearts with affection. Father's love is deep, we can feel it all the time, but we are not good at expressing it.
On June 2 1 this year, the annual father's day is coming. On this Father's Day, in order to let everyone convey their most sincere wishes to their fathers during the festival, Hilton Wangfujing Hotel in Beijing specially held a Father's Day Thanksgiving activity, so that fathers could enjoy a very courtesy.
Activity time: June 2 1, 1 1: 30- 14:
Activities: veal steak, lamb chops, all kinds of sausages, plus garden salad and dessert. Australian barbecue buffet presents you with a happy Father's Day.
Activity rules: RMB 188+15% service fee/person. Beer can be drunk indefinitely.
Venue: Hanging Garden on the 6th floor of the hotel.
Father's Day Promotion Plan 2
Fun Cafe of Shangri-La Hotel in Guangzhou has prepared rich international buffets such as Australian lobster and French foie gras for Father's Day, and will have the opportunity to win a fitness card for three people throughout the year.
The fun cafe has specially set up a love corner, where children can draw beautiful love patterns or words on the T-shirts given to their fathers, and outline the delicate warmth through ordinary details.
Lunch buffet price 188 yuan/person, buffet dinner 288 yuan/person. On Father's Day, fathers can enjoy a special discount of 30% when they buy fitness cards in the fitness center. Only on Sunday, June 15, 20xx. Children under 1 meter have free meals, and children under 1~ 1.4 meters can enjoy half-price concessions.
A Brief Introduction to the Father's Day Program of Restaurant Part IV Organizer: Children's Hall
Time: 20xx June 19 to 22 (June 2 1 day is Father's Day).
Subject: Dad, you have worked hard.
First, the background of Father's Day activities
It is said that June is chosen as a festival because the sunshine in June is the hottest in a year, and it symbolizes the ardent love that fathers give their children. On Father's Day, children will do some special things for their father, such as preparing their father's favorite food, playing games with their father, watching movies with their father and so on. Many people think it is difficult to buy gifts for dad, but there are actually many interesting and suitable gifts that will make dad happy! In order to improve the popularity as soon as possible in a short time, enhance consumers' impression and memory of "Children's Pavilion" and promote sales with brands, this activity plan is now formulated. Mainly with the help of Father's Day, we spread the concept of Father's Day in the name of gratitude, reminding the target consumers to pay attention to Father's Day, triggering their celebration of Father's Day, and most importantly, the company fully rendered the corporate image of the company concerned about the family. Make Grateful Father go deep into the emotional depth of the target consumers, so as to achieve the marketing purpose of improving brand awareness and increasing consumption.
Second, the goal of Father's Day activities
1. Father's Day promotion plan to enhance brand awareness.
2. Improve the image of children's clubs in the eyes of target consumers.
Third, Father's Day Promotion Plan Highlights of Father's Day Activities
1, strive for the first effect and create hot topics in society.
Celebrating "Father's Day" has become popular in Tianjin, and children's clubs can cause a certain sensation by carrying out activities related to "Father's Day", making the activities a topic of public concern. And in the first "Grateful Father" activity, you can leave the impression and memory of "Let me know Father's Day in the Children's House", which will have a good social effect and brand communication value.
2. cater to the psychology of target consumers and meet emotional needs.
The target groups of "grateful fathers" are people aged between 25 and 40 who have elderly fathers and their own children, and successful people who hold middle and high-level positions in government agencies and enterprises. Due to the busy official business, there is generally less time to spend with family members, especially parents, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.
3. Choose the blank time zone of the media to create the maximum communication effect.
This activity avoided the marketing peak of International Children's Day in June 1 day of other children's organizations. When other brand media and promotional activities were temporarily weak, they reached a climax on June 2 1 day, and the effect of the activities doubled. The emotional factors contained in "Father's Day" activities and the freshness among consumers in Qinzhou can completely offset the information acceptance fatigue accumulated by consumers during Children's Day on June 1, and achieve the best communication effect.
Four. The content of Father's Day activity flow
1. Active preheating period
Most people do not have the habit of "Father's Day". In order to ensure the activities to achieve greater results, we must carry out related warm-up and guidance activities to pave the way for the official launch of the "Father's Day" activities. Informing the public that "June 2 1 this year is Father's Day" and "gratitude" for the activities and commitments to be made on Father's Day have aroused consumers' desire to participate in activities.
Restaurant's Father's Day activity plan model essay 5 1. time
20xx June xx
Second, location.
Western restaurant on the first floor of xx Hotel
Three. Goals and objectives of the activity
For fatherly love, people's speeches have always been gentle and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. This is the strange thing about fatherly love. It is ashamed to express, neglected to make public, but noble and heavy, so a wise man said that a father loves a mountain. On the occasion of Father's Day, xx Hotel held a special feedback activity, which will make customers leave many beautiful and warm memories and deepen their understanding of xx Hotel.
Fourth, the marketing objectives
Family and men during Father's Day.
Verb (short for verb) theme
"Father's love is like a mountain, and father's love also needs care."
Intransitive verbs promotion activities
1. On Father's Day, men who consume western food will get a nourishing stew and a fitness center experience coupon.
Men over 70 enjoy a half-price discount on buffet.
3. Dine for four people, and one person is free.
What gift for Father's Day?
Mother's Day can send carnations, buy cosmetics and beautiful gifts ... but what should I give my father on Father's Day? Father's Day gifts must be difficult for many people.
Actually, you don't have to give dad a gift. You can treat your father to a big meal on Father's Day and express your silent love for your father with delicious food!
Activity time: Father's Day
Lunch buffet11:30-13: 30 RMB xx per person.
Buffet dinner 18: 00-2 1: 00 RMB XX per person.
Venue: xx Hotel 1 F Western Restaurant
Seven. Budget and advertising planning
1, TV broadcasting and publicity will be broadcast in a rolling way, and it is estimated to be xx yuan;
Eight. anticipated revenue/income
Lunch: xx yuan
Dinner: xx yuan
Total: xx yuan
The father's day activities in the restaurant are very short. The summer in June is hot, and my father loves it like a mountain in June. The sunshine in June is the hottest in a year, symbolizing the fervent love that fathers give their children. Father loves mountains. Many things in life can't last forever, but his love for us is eternal. The annual Father's Day is coming. On this Father's Day, in order to arouse the enthusiasm of consumers, attract more customers and increase turnover, the management company decided to plan the following marketing plan for Father's Day:
I. Activity time
June xx to June xx
Second, the purpose of the activity
1. Stimulate household consumption through activities to enhance the good brand image of the enterprise;
2. Stimulate consumption and compete for market share;
3. Increase the sales of E-meals and increase the business income of each store.
Third, the theme of the event:
Father's Day, family.
Fourth, the venue
xx
Verb (abbreviation of verb) activity content
1. During the activity, the greeters in each store sent holiday wishes "Hello, Happy Holidays" to the middle-aged and elderly men who came to the store for consumption.
2. During the activity, each store added two tracks, Pay My Life and Father.
3. There is a good gift for ordering xx meal during the activity.
If the telephone order exceeds xx yuan, you will be given -xx deck of playing cards for free, and if the telephone order exceeds xx yuan, you will be given-E meal will be sent to VIP members in time, and all stores should register and keep financial records.
4. During the activity, the kitchen departments of various stores launched several love packages for Father's Day. The price of each store can be determined according to its own specific situation. The dishes are mainly healthy and nutritious, and the names of the dishes reflect the father's love (reference: grateful love, father's love is like a mountain, father's love is like water, and father and son are affectionate). And promote a special Father's Day dish.
5. Guests who spend at the store during the activity will be given a free family photo (10 inch plastic packaging) if each table spends over xx yuan. Every store should register and keep financial records.
6. The Planning Department uses the SMS platform to send a message of Father's Day blessing to customers: "My heart is Father's Day, xx family, and warmly launch various Father's Day love packages. Xx Catering wishes all dads in the world a happy holiday! "
Propaganda items of intransitive verbs
1. The planning department of the management company is responsible for carving Father's Day banners, one for each store, with the content "Father's Day, xx Family" and delivering them to each store before June of xx;
On xx, June 2, the planning department of the management company sent a message of Father's Day blessing to customers in various stores, "My heart is on Father's Day, and xx family warmly launched various Father's Day love packages. Xx Catering wishes all dads in the world a happy holiday! "
Seven, matters needing attention
1. Each store carefully organizes employee learning activity plans, and conducts relevant knowledge training for employees according to the plans;
2. During the activities of each store, do a good job of taking photos and printing, and increase income-generating points;
3. The activities of loyalty cards and coupons are carried out at the same time.
On July xx, Father's Day, in order to show the distinguished courtesy of the hotel to the guests and create a good happy and peaceful consumption atmosphere, a series of activities were carried out to improve the overall performance of the hotel by taking the opportunity of holiday feedback and focusing on room promotion. This plan is formulated through consultation.
1. During Father's Day: "200,000 yuan cash coupon for the room to send the storm"
On Father's Day, men who consume western food will be given a nourishing stew or a glass of red wine (coupon).
◆ Older people over 60 enjoy a 50% discount on Western buffet.
◆ Father's Day, send VIP guests Father's Day cards, room experience coupons, etc. In an envelope.
◆ Special room for Father's Day: 268 yuan/night. Reservations are required before June xx.
◆ On Father's Day, spend 1500 yuan at the meeting and give away a room experience coupon with 50 yuan face value.
◆ On June xx, anyone who spends 65,438+0 on western food, sauna and entertainment in 500 yuan will receive a gift (one of the following):
A, swimming card or fitness card 1 (free use for one month)
B, room experience coupon 30 yuan (this coupon is limited to 1 coupon at a time).
Second, the main marketing activities in late June
1, through the "cash coupon gift storm", to attract customers to spend back, and at the same time, to strictly control the quality of service, the inspection team of the general office set up a customer service center, set up complaint books and complaint hotlines in various departments, and the daily complaints were collected by the inspection team and handed over to the general office for handling.
2. Issue 2680 yuan/set (10 coupon) x 100 set = 260,000 room packages to support the promotion activities of various business departments of the hotel, so as to lock in key customers and increase cash flow.
3. If you buy a room package or sauna package, you can enjoy:
You can enjoy a 8.8% discount (one month) when you go to the sauna;
The minimum consumption room (three nights) can be exempted from entertainment consumption.
On xx, June 4, the entertainment department will set up consumption prizes in large, medium and small rooms every Saturday to encourage guests to spend (the prize level can be divided into 800 yuan wine card, 500 yuan wine card and 300 yuan wine card).
5. Other suggestions: Karaoke competition can be held in the lobby; Or invite a guest to lay the foundation for the popularity of next month's activities; Sauna strengthens package promotion and locks VIP customers.
Third, the publicity plan
1.In June, 5,000 comprehensive leaflets were designed and printed and publicized.
2. Websites, LEDs, banners, posters, TV advertisements and newspapers should be released at the same time.
3. SMS group sending: VIP customers, contracted customers, manufacturers, Taiwanese businessmen and travel agencies.
4. Layout of holiday environment
Father's Day: greeting cards, small banners in the hall, flags and posters.