With the continuous recovery of the world economy, the consumer demand of the toy market is gradually recovering. It is predicted that the global toy market sales will reach $86.3 billion in 20 10, and North America and Europe are still the two regions with the largest toy consumption in the world.
At the same time, it is also the world's two largest toy import regions. However, 1/3 toys imported from the United States and 2/3 toys imported from the European Union are made in China, and more than 2/3 products in the global market (except Chinese mainland) come from China. China is an out-and-out toy manufacturing country.
The average annual growth rate of toy manufacturing industry is 17.4 1%, and by 20 10, the sales revenue of the industry has exceeded 1000 billion yuan, creating a profit of 465,438+42 million yuan. By the end of 20 10, there were 899 toy manufacturing enterprises above designated size/kloc-0, with total assets of 67.583 billion yuan and 673,500 employees.
With the appreciation of RMB, the price of raw materials rises, the cost of labor rises, the quality certification of foreign countries becomes more and more strict, and the production cost of foundry enterprises rises sharply. Due to the lack of independent R&D ability and single customer structure, foundry enterprises can't pass on the rising costs to toy dealers in the fierce market, and their profit margins are squeezed. The decline in the profits of foundry enterprises leads to a lower overall profit level of the industry.