The investment of publicity funds is a part of the club's investment in the operation process, and it is very important to control the cash flow. Mainly should pay attention to: (1) Grasp the intensity of the use of publicity funds. It is unbearable to join the club all the year round, so intensive publicity investment should be carried out in the appropriate season. But because many sales strategies are not brand promotion, but temporary strategies, it is necessary to let more people know in the shortest time. (b) Cheap publicity and choice of mainstream media. Generally, the investment in TV publicity is very large. If TV stations can run fitness cards collectively, they can consider using fitness cards to offset advertising costs. Newspaper propaganda can use advertising leaflets to clip newspapers, which can be distributed to newspaper users at the same time and can be cheaper than newspaper publishing. However, it should be noted that the advertising list should be concise. Handing out leaflets in the street corridor is of course the cheapest way. Other long-term advertisements, such as community billboards, bus advertisements, street lamp advertisements, etc., can be paid with fitness cards. (3) crowd tactical propaganda. For areas with low labor wages, it is also economical for people to go to work and shops frequently. In fact, the content, design and production of advertisements are sometimes more important than the investment in advertisements. Good advertising design and less publicity funds can achieve good results. If you have any questions about fitness management, please log on to www.jys007.com.cn.