Litchi Tourism Festival promotes the new image of Nanshan.
This year coincides with the 26th Universiade held in Shenzhen. Nanshan District, as the venue for the opening and closing ceremonies of the 26th Universiade and some competitions, is filled with a joyful atmosphere to welcome the Universiade. 20 1 1 Shenzhen "Nanshan Litchi" Cultural Tourism Festival seized the opportunity of the Universiade, made great efforts to serve the Universiade and cultivate talents for the Universiade. On the one hand, it fully publicized and displayed the new image and highlights of Nanshan as a city; On the one hand, mobilize tourism enterprises to carry out a series of activities around the Universiade, such as "Smile for the Universiade, Service Training", create an atmosphere for the Universiade and make good preparations for the Universiade. At the same time, carry out publicity related to attracting investment, show foreign guests the business environment of Nanshan, and let more friends at home and abroad and Shenzhen people have the opportunity to get to know Nanshan from a distance, get close to Nanshan and enter the Universiade.
Nanshan is a tourist base in Shenzhen and the birthplace of China theme park. Nanshan splendid china, Folk Culture Village, Window of the World, Happy Valley and Wildlife Park are the pioneers of domestic theme parks. Through continuous improvement, Nanshan tourism has formed a tourism pattern in which theme park tours, urban sightseeing tours, cultural relics tours, coastal leisure tours, green ecological tours and other products complement each other.
According to the person in charge of Nanshan District Economic Promotion Bureau, Shenzhen "Nanshan Litchi" Cultural Tourism Festival uses litchi as a medium to promote Nanshan's rich tourism resources. As the most historic tourism festival in Shenzhen, Nanshan Litchi Cultural Tourism Festival started from 1998. This activity, which originated from the extensive participation of government organizations and tourism enterprises, promoted the integration, publicity and promotion of Nanshan tourism resources, created a brand-new image of Nanshan Shenzhen as a "tourism base" and played an important role in promoting the development of Nanshan tourism.
B all kinds of theme activities are wonderful.
According to the person in charge of Nanshan District Economic Promotion Bureau, this year's Litchi Cultural Tourism Festival will focus on the purpose of welcoming and serving the Universiade, and hold a series of theme activities such as the opening ceremony, shopping festival, food festival, and people watching Nanshan. The activities are wonderful and rich, organically combining Nanshan litchi culture with tourism industry, and striving to add luster to Nanshan tourism city.
The opening ceremony of Litchi Cultural Tourism Festival is scheduled to be held on June 23rd at Intercontinental Hotel OCT. At that time, Nanshan Food Exhibition, Nanshan Beauty Conference, the launching ceremony of "People Seeing Nanshan" and the commendation of tax paying enterprises in Nanshan District will also be held.
During the Litchi Festival, the newly upgraded Happy Valley, Window of the World, splendid china Folk Culture Village, shenzhen safari park and Qingqing World Scenic Spots, combined with the themes of Litchi Festival and Universiade, launched the Li Frequency Festival, the Universiade Passion Night, the water fun competition to welcome the Universiade, beer enthusiasts to welcome the Universiade, splashing water to welcome the Universiade, animal carnival and other activities, such as the International Beer Festival held by Window of the World and the upcoming Happy Coast with the theme of "Best Beer Season". All scenic spots take festival activities as a preview, do a good job in the opening ceremony of the Universiade, greet guests from all over the world with the most wonderful style, and cheer for the Universiade.
Shopping Festival is one of the highlights of this Litchi Cultural Tourism Festival. With the vigorous development of commercial facilities in Nanshan District in recent years, a large number of heavyweight commercial complexes such as Yitian Holiday Plaza, Coastal City, Jingji Bai Na Plaza and Eurotown have been built and opened. The Nanshan District Economic Promotion Bureau promotes the "Shenzhen Bay Business Circle" as a whole by means of the government setting up a stage and enterprises singing opera, and organizes major businesses to carry out a series of activities such as high-level forums, shuttle buses and charm night performances in the Shenzhen Bay Business Circle.
This shopping festival is attended by six large commercial enterprises and hundreds of merchants in Nanshan District/KLOC-0. With the full support of Nantou Sub-branch of ICBC, a series of activities will be held, such as launching ceremony, lucky star of Universiade, credit card discount of ICBC, etc., to provide the most wonderful consumption enjoyment for the general public.
Xiao Wei welcomes the Universiade to serve and train soldiers.
In order to better welcome the Universiade and show the good image of Nanshan to friends all over the world, during this Litchi Cultural Tourism Festival, around the theme of "Smile for the Universiade, Service for Training", Nanshan Economic Promotion Bureau organized business and tourism enterprises to carry out training activities to provide comprehensive and high-quality services for the success of the Universiade. OCT Intercontinental, Venice, Kempinski and other1kloc-0/hotels were designated as the official of the Universiade. Arrange to receive domestic and foreign news media, sponsors and members of the observation group. , and organize internal promotion activities in major hotels to carefully improve hardware facilities and software services; Yitian Holiday Plaza, one of the three official shopping spots of the Universiade in our city, was awarded the honor of the official shopping spot of the Universiade. Together with the official hotel, it will provide all-round living services for FISU officials, athletes and domestic and foreign guests.
In addition, in order to help tourists at home and abroad know about Nanshan as soon as possible, Nanshan District Economic Promotion Bureau has specially prepared and printed 500,000 bilingual versions of Shenzhen Nanshan Tourism Manual and Shenzhen Nanshan Tourism Map, which will be distributed in public places such as ports, hotels, shopping malls and Universiade venues. These tour guides bring together detailed tourist information of major attractions, scenic spots, shopping malls, hotels, food, characteristic blocks, festivals and competitions in Nanshan, and provide the most authoritative and comprehensive tourist information service for friends who come to Nanshan.
Nanshan tourism welcomes new development opportunities.
According to the person in charge of Nanshan District Economic Promotion Bureau, in 20 1 1 year, the tourism industry in Nanshan District showed an obvious trend of high-end and ecological development. With the construction of urban greenway network and the operation of China Eastern Airlines, the first maritime sightseeing cruise company in Shenzhen, Shenzhen Bay 15km coastal promenade and Happy Coast will soon be fully market-oriented. These new tourism projects will bring new surprises to citizens and tourists, and Nanshan tourism will also usher in new development opportunities.
China Eastern Airlines Cruise, Shenzhen Bay 15km coastal promenade and Happy Coast all highlight the characteristics of "water and coastal" and will play a positive role in building Nanshan coastal city. The route of China Eastern Airlines fills a gap in the current maritime tourism in western Shenzhen, and provides a new good place for sightseeing and leisure for the general public and tourists in Shenzhen. Happy Coast covers a total area of 6.5438+0.25 million square meters. It consists of five areas: Happy Coast Shopping Center, Qushuiwan, Coconut Forest Beach, Holiday Apartment and OCT Wetland Park. It highlights the concept of urban entertainment and eco-tourism, and will build an urban eco-tourism area and a new business district in Shenzhen Bay, which will be put into trial operation before the Universiade in August this year.
15km coastal promenade, facing Shenzhen Bay and overlooking Hong Kong, integrates leisure sightseeing, fitness, sightseeing and experience of natural ecology. In particular, the 15km coastal leisure belt greenway and OCT greenway are becoming the new highlights of tourism in our region, which can provide a series of environmental protection, sports, leisure and tourism for tourists and cyclists.
Happy Valley, Sea World and other tourist attractions have also been expanded and transformed. For example, the fifth phase of Happy Valley is a large-scale comprehensive project integrating brand-new parties, projects and water parks, including "Hyun Yi Sky" large-scale modern variety show, "Shangri-La Snow Area" five world-class projects and Maya Water Park six top-level water-playing projects, which bring new excitement to tourists. Ocean World has renovated Minghua's hull, central square and Prince Square, and will welcome visitors from all over the world with a brand-new look. The Sea World City Complex Project and Port-au-Prince International Cruise Home Port are large-scale commercial tourism projects transformed by China Merchants in Shekou area, which are progressing smoothly at present. In addition, in 20 1 1 year, four scenic spots, namely, Nanshan China Merchants History Museum, Nantou Ancient City Museum, Zhongshan Park and Chiwan Left Fort, were rated as the first batch of red scenic spots in Shenzhen, providing citizens with another style of tourism choice.
In connection with the Universiade, Nanshan District Government has built nine characteristic blocks within its jurisdiction this year, ranging from flower culture, creative culture, bar culture to costume culture, with different functions and characteristics, which fully embodies Nanshan's unique cultural taste, urban style and international city positioning. These characteristic blocks will be built one after another and become a good place for citizens and tourists to relax and visit.