The difference between sports health guidance and fitness guidance and management is that the objectives and contents are different.

1. Different goals: The goal of sports health guidance is to help people keep healthy, improve their sports ability and prevent diseases through scientific sports guidance. The goal of fitness guidance and management pays more attention to personal body shaping, enhancing physical fitness and improving body shape.

2. Different contents: Sports health guidance mainly focuses on people's overall health status, including guidance on the frequency, intensity, duration and exercise mode of exercise. Fitness guidance and management pay more attention to personal body shaping and professional training, including strength training, aerobic training, flexibility training and other aspects of guidance.